Connected Home Roadmap

Table of Contents

EXECUTIVE SUMMARY  

• Research Background & Introduction
• Summary of Findings. 
• ES 1.1 Introduction & Summary  
• ES.1.2 Trends & Forces Driving the Evolution of the Smart Home to SHaaS
• ES.1.3 Monetization in the Modern Smart Home
• ES.1.4 The Changing Smart Home Consumer  
• ES.1.4 The Evolution to SHaaS  
• ES.1.5 SHaaS Requires New Home Technology Capabilities
• ES.1.6 Critical Considerations for SHaaS  

1. INTRODUCTION: THE EVOLUTION OF SMART HOME DEVICES AND SERVICES
1.1 What do Smart Systems and Iot Mean in the Context of the Home?
1.2 Trends and Forces Have Changed the Role of the Smart Home Over Time  
1.2.1 Socioeconomic Trends are Changing the Role of the Home in People’s Lives  
1.2.2 Technological Trends Set the Stage for Advanced Applications and Devices
1.2.3 Consumer Trends Lead to a Younger Generation that Demands Digital Convenience  
1.2.4 Competitive Trends Threaten the Dominance of Home-Hub Providers
1.3 The Current State of the Smart Home and Why Business Model Evolution is Needed   
1.4 What Does As-A-Service Really Mean?
1.5 Enter Smart Home as a Service

2. MONETIZATION IN THE MODERN SMART HOME  
2.1 Overview of Monetization Models  
2.2 The Current Smart Home Business Model Frustrates Consumers  
2.3 New Means of Monetization and Revenue Models  
2.4 SHaaS Shifts Go-To-Market Strategies  

3. THE CHANGING CONSUMER: SMART HOME DEVICES AND SERVICES NEED TO CATER TO NEW DEMANDS
3.1 Varying Demographics Prioritize Different Uses
3.2 Consumer Painpoints & Player Trustworthiness
3.3 Smart Home Services are Emerging at Different Paces 
3.4 Smart Home as a Service: Who Wants What?
3.5 Impact on Would-be SHaaS Suppliers  

4. SMART HOME AS A SERVICE IS THE NEXT EVOLUTION OF THE SMART HOME
4.1 From the Supplier Perspective, Shaas Focuses on Consolidating Devices & Ecosystems  
4.1.1 Stage 1: Suppliers Offer Applications Provided by Independent  Devices  
4.1.2 Stage 2: Central Technology Hubs Control Multiple Disparate Smart Devices  
4.1.3 Stage 3: Smart Home as a Service Emerges for Distinct Service  Ecosystems  
4.1.4 Stage 4: SHaaS Matures, Uses Overlapping Smart Home Service Ecosystems
4.2 From the User Perspective, SHaaS will Automate Frustrating Tasks and Simplify Installation, Use, Maintenance, and Decommissioning/  Replacements  
4.3 Overview of SHaaS Offerings
4.3.1 Smart Home Security  
4.3.2 Energy Management
4.3.3 Health & Wellness   
4.3.4 Comfort & Convenience  
4.3.5 Predictive Maintenance & Decommissioning  
4.3.6 Sustainability  
4.3.7 Conclusion/Summation   

5. SHAAS REQUIRES INTEROPERABILITY AND NEW TECHNICAL CAPABILITIES 
5.1 Tech Evolution is Required to Enable SHaaS
5.1.1 Multimodal Sensors 
5.1.2 Open Communication/Network Protocols
5.1.3 Next Generation In-Home Network Infrastructure
5.2 The Shifting Smart Home Ecosystem
5.3 For SHaaS To Emerge, Interfaces Must Converge  

6. THE CHANGING SHAAS FUTURE WILL BEGET WINNERS AND LOSERS  
6.1 Open, Interoperable Devices That Promote Services Will Catalyze the SHaaS Opportunity  
6.2 Across the Value Chain, Players Need to Act Now and With an Eye to the Future
6.2.1 OEM Strategic Recommendations 
6.2.2 Technology Supplier Strategic Recommendations  
6.2.3 Software Provider Strategic Recommendations  
6.2.4 Services/Integration Provider Strategic Recommendations
6.2.5 System Integrator/Contractor Strategic Recommendations
6.2.6 Recommendations for MDU Owners/Property Managers
6.2 SHaaS Report Conclusion 

APPENDIX A: DETAILED SURVEY DATA

APPENDIX B: INTERVIEW PARTICIPANTS

APPENDIX C: SOURCED RESEARCH REFERENCES

APPENDIX D: GLOSSARY

FIGURES
Figure ES1 Landmark Study Funders
Figure ES2 Smart Home as a Service Steering Committee Members
Figure ES3 Trends and Forces Driving SHaaS  
Figure ES4 SHaaS Go-to-Market Evolution. 
Figure ES5 Consumer Demand for SHaaS  
Figure ES6 SHaaS Maturity Stages  
Figure ES7 SHaaS Technology Enablers
Figure 1.1 History of the Smart Home
Figure 1.2 Smart Home Trends & Forces
Figure 2.1 Defining Monetization in the Context of Business Models  
Figure 2.2 Business Model Framework  
Figure 2.3 Monetization Model Framework  
Figure 2.4 Customer Purchasing Methods
Figure 2.5 SHaaS Willingness to Pay (monthly). 
Figure 2.6 Current Smart Home Go-to-Market Structure
Figure 2.7 SHaaS Shifts Go-to-Market Strategies  
Figure 3.1 Consumer Motivations for Smart Home Tech Purchase  
Figure 3.2 Survey Respondents Technology Interaction Preferences  
Figure 3.3 Survey Respondents’ Motivation for Smart Home Tech Purchases  
Figure 3.4 Survey Respondents on Home Supplier Trustworthiness
Figure 3.5 Survey Respondent Primary Pain Points  
Figure 3.6 SHaaS Preferences; Ages 18-34, Income <$100,000
Figure 3.7 SHaaS Preferences; Ages 18-34, Income >$100,000
Figure 3.8 SHaaS Preferences; Ages 35-54, Income <$100,000
Figure 3.9 SHaaS Preferences; Ages 35-54, Income >$100,000
Figure 3.10 SHaaS Preferences; Ages 55+, Income <$100,000
Figure 3.11 SHaaS Preferences; Ages 55+, Income >$100,000
Figure 4.1 SHaaS from the Supplier Perspective
Figure 4.2 Qorvo SHaaS Case Study
Figure 4.3 The First Iteration of Smart Home as a Service (SHaaS)  
Figure 4.4 The End-State of SHaaS Features Overlapping Service Ecosystems
Figure 4.5 SHaaS from the End-User Perspective 
Figure 4.6 Device Life-cycles Will Change as SHaaS Emerges  
Figure 4.7 SHaaS Ecosystems Vary in Maturity
Figure 4.8 Security-as-a-Service. 
Figure 4.9 Energy Management-as-a-Service  
Figure 4.10 Health and Wellness-as-a-Service  
Figure 4.11 Comfort & Convenience-as-a-Service
Figure 4.12 Maintenance & Decommissioning-as-a-Service  
Figure 4.13 Sustainability-as-a-Service
Figure 5.1 The Smart Home Technology Stack
Figure 5.2 Multimodal Sensors for SHaaS
Figure 5.3 Device Proliferation Requires Interoperability  
Figure 5.4 The Current Smart Home Ecosystem
Figure 5.5 The Future SHaaS Ecosystem
Figure 5.6 Delta Dore SHaaS Case Study  
Figure 5.7 Competitive Positioning for SHaaS  
Figure 5.8 Alarm.com SHaaS Case Study
Figure 5.9 Example of a SHaaS Central User Interface (UI)  
Figure 6.1 Recommendations by Player Type

Companies Mentioned

• Acuity Brands Inc.
• ComEd An Exelon Company
• Control4
• Harbor Research
• Hydro One Networks Inc.
• MOEN Inc.
• Panasonic Corporation
• Renesas Electronics America Inc.
• Resideo Technologies Inc.
• Rheem Manufacturing Company
• Signify
• Southern California Edison Company