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Strategies to Capture Asia's Luxury Spending Beyond COVID-19 Recovery

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    Report

  • 44 Pages
  • March 2021
  • Region: Asia Pacific
  • Euromonitor International
  • ID: 5312411
While the global luxury goods market contracted notably, Asia showed signs of recovery as early as Q2 2020, minimising the impact of the coronavirus (COVID-19) pandemic. This report analyses the background to the quick recovery of personal luxury goods in the region from macro and micro views, with a focus on seven key markets, and provides insights into strategies that help brands capture the demands of the affluent consumer base in the region.

The Strategies to Capture Asia’s Luxury Spending Beyond COVID-19 Recovery global briefing offers an insight into the size and shape of the luxury goods industry, highlights buzz topics, emerging trends as well as pressing industry issues, their effects on luxury goods retailing in markets around the world and on the development of consumers’ shopping patterns. Forecasts illustrate how the market is set to change and criteria for success. In short, it identifies the opportunity zones within luxury goods industry

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • State of Play
  • Asia Pacific Personal Luxury Outlook
  • Key Strategies for Personal Luxury in Asia Pacific
  • Key Takeaways
  • Appendix