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Western Europe OTT TV and Video Market Forecasts 2022-2027

  • ID: 5313608
  • Report
  • March 2022
  • Region: Europe
  • 188 Pages
  • Digital TV Research
Western European OTT to generate $45 billion

FEATURED COMPANIES

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  • MyCanal
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  • Sky Now TV

Western European OTT TV episode and movie revenues will reach $45 billion in 2027; up from $26 billion in 2021. From the additional revenues, the UK will contribute $4 billion, Germany $3 billion, France $3 billion and Italy $2 billion.



The UK is the largest OTT revenue earner in the region. It's $6 billion provided 24% of the 2021 total. The UK’s $10 billion in 2027 will represent 22% of the region’s total - so other countries will grow faster.

Simon Murray, Principal Analyst, said: “SVOD far exceeds any other revenue source for Western Europe. SVOD will increase by $13 billion between 2021 and 2027 to $30 billion. AVOD will add $6 billion to reach $12 billion.”

SVOD subscriptions will reach 258 million by 2027, up from 164 million by the end-2021. Four countries will provide two-thirds of the total. Germany will overtake the UK in 2026.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Amazon
  • C More
  • Joyn
  • MyCanal
  • Paramount+
  • Sky Now TV

This 188-page PDF, PowerPoint and excel report covers movies and TV episodes. The report comes in three parts: 

  • Insight: Detailed country-by-country analysis in a 90-page PDF document.
  • Outlook: Forecasts for 18 countries in a 44-page PowerPoint document full of charts, graphs and bullet points;
  • Excel workbook covering each year from 2010 to 2027 for 18 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes, AVOD revenues by major platform. As well as summary tables by country and by platform; 
Note: Product cover images may vary from those shown

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  • Amazon
  • Amazon Prime Video
  • Apple TV+
  • Atresplayer Prem
  • Blue+
  • Britbox
  • C More
  • Discovery+
  • Disney+
  • Giga
  • HBO
  • ITVX;
  • Joyn
  • Magenta TV App
  • Mediaset Infinity
  • MiTele Plus
  • Movies & Series
  • Movistar+ Lite
  • MyCanal
  • Netflix
  • NL Ziet
  • NOS Play
  • NPO Plus
  • OCS
  • Paramount+
  • Premium Plus
  • Proximus
  • RTL+
  • Ruutu+ 
  • Salto
  • Sky Now TV
  • Sky Showtime
  • Sky Ticket
  • Sky X
  • SkyShowtime
  • Streamz
  • TIMVision
  • TV2 Play
  • Viaplay
  • Videoland
  • Ziggo
Note: Product cover images may vary from those shown

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