Augmented Analytics Market - Global Forecast 2025-2032

As organizations face increasingly complex data environments and a demand for faster, insight-driven decision-making, augmented analytics has emerged as a pivotal solution reshaping business strategies across sectors.

Market Snapshot: Augmented Analytics Market Size and Growth

The augmented analytics market grew from USD 19.03 billion in 2024 to USD 24.27 billion in 2025 and is projected to maintain robust expansion, reaching USD 155.62 billion by 2032 at a CAGR of 30.03%. This strong trajectory is driven by rapid technological advancements, heightened focus on democratizing data, and a growing need for actionable, AI-driven business insights. Senior decision-makers recognize that leveraging artificial intelligence, machine learning, and natural language interfaces accelerates analytics maturity, transforming both operational and strategic functions.

Scope & Segmentation

This report delivers comprehensive coverage and actionable frameworks for segment-focused decision-making in the augmented analytics market.

• Component: Platforms; Services (Managed Services; Professional Services)
• Technology: Artificial Intelligence (AI); Business Intelligence Integration Tools; Data Discovery and Visualization Tools
• Deployment Mode: Cloud; On Premises
• End User: Large Enterprise; SMEs
• Application: Fraud Detection; Operations Management; Product Development and Innovation; Risk and Compliance Management; Sales and Marketing Optimization; Supply Chain Analytics; Workforce Analytics
• End-use: BFSI; Education; Energy and Utilities; Government and Public Sector; Healthcare and Life Sciences; Manufacturing; Media and Entertainment; Oil and Gas; Retail and Consumer Goods; Telecommunications and IT; Transportation and Logistics
• Region: Americas (United States, Canada, Mexico, Brazil, Argentina, Chile, Colombia, Peru); Europe, Middle East & Africa (United Kingdom, Germany, France, Russia, Italy, Spain, Netherlands, Sweden, Poland, Switzerland, United Arab Emirates, Saudi Arabia, Qatar, Turkey, Israel, South Africa, Nigeria, Egypt, Kenya); Asia-Pacific (China, India, Japan, Australia, South Korea, Indonesia, Thailand, Malaysia, Singapore, Taiwan)
• Key Companies: Actian Corporation; Aible, Inc.; Altair Engineering Inc.; Alteryx, Inc.; AtScale, Inc.; Databricks, Inc.; DataRobot, Inc.; Domo, Inc.; DotData, Inc.; GoodData Corporation; Infor Equity Holdings, LLC; IBM; KNIME AG; Microsoft; MicroStrategy; Oracle; QlikTech International AB; Salesforce; SAP SE; SAS Institute; Sisense; Tellius, Inc.; ThoughtSpot; Yellowfin BI; Zoho Corporation

Key Takeaways: Strategic Insights for Decision-Makers

• Augmented analytics empowers all business users—not just technical staff—to extract insights, driving more inclusive, evidence-based decisions across the organization.
• Integration of machine learning and automation reduces manual data preparation and modeling workloads, allowing teams to focus on interpreting findings and acting on recommendations.
• Natural language processing boosts accessibility, enabling users to query data and receive actionable outputs using everyday language rather than coding expertise.
• Hybrid analytics deployments address both flexibility and regulatory needs, particularly where data sovereignty or legacy systems are critical concerns.
• Sector-specific use cases span finance, supply chain, HR, marketing, and operations, highlighting the agility and adaptability of augmented analytics tools across industries.
• Regional variation in regulatory environments and digital maturity shapes adoption speed and solution design, with Asia-Pacific exhibiting the highest growth momentum.

Tariff Impact: Navigating Supply Chain and Cost Pressures

Recent United States tariffs on technology imports have increased cost pressures for organizations deploying augmented analytics—especially those with global supply chains. Procurement leaders are re-evaluating vendor contracts and seeking alternative sourcing, while cloud providers adapt strategies to balance operational costs and compliance requirements. Diversification of supply channels and adaptable deployment models are key mitigation approaches in response to these tariffs.

Methodology & Data Sources

The report’s foundation lies in rigorous primary and secondary research. Industry publications, regulatory filings, and technology whitepapers provided the initial context, followed by extensive interviews with executives, technology architects, and analytics professionals. Triangulation of qualitative and quantitative findings ensures robust, actionable insight for the augmented analytics market.

Augmented Analytics: Why This Report Matters

• Identify strategic opportunities and evolving technology trends to shape your analytics transformation journey.
• Develop tailored go-to-market approaches informed by regional dynamics and unique sector requirements.
• Understand supplier landscapes for informed decisions on partnerships, deployment models, and regulatory compliance.

Conclusion

Augmented analytics is redefining how organizations harness data, enabling rapid, inclusive, and informed decision-making. Senior leaders equipped with these insights will be well positioned to drive growth and operational excellence in a dynamic market environment.

Additional Product Information:

• Purchase of this report includes 1 year online access with quarterly updates.
• This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.