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Global Enhanced Water Market By Product (Flavored and Plain), By Distribution Channel (Offline and Online), By Regional Outlook, Industry Analysis Report and Forecast, 2020 - 2026

  • ID: 5314938
  • Report
  • March 2021
  • Region: Global
  • 123 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)

FEATURED COMPANIES

  • H2rose, LLC
  • Hint Water, Inc.
  • Just Goods, Inc.
  • Keurig Dr Pepper, Inc.
  • PepsiCo, Inc.
  • The Coca Cola Company
The Global Enhanced Water Market size is expected to reach $10.7 billion by 2026, rising at a market growth of 13.5% CAGR during the forecast period. A group of beverages that have health-giving ingredients like minerals, vitamins, natural or artificial flavors giving taste & nutrition is known as enhanced water. Normally, enhanced water has a low content of sugar as compared to soda or any other carbonated drink of the equivalent amount and also offers minerals or vitamins to the consumer, based on the kind of beverage they are consuming. In recent years, consumers highly prefer flavored nutritional beverages and their adoption among consumers is increasing with the rapidly changing preference from carbonated drinks to healthier beverages. Presently, obesity has become a global problem and a large population is suffering from several diseases like diabetes, high/low blood pressure & among others.

One of the main trends of the global enhanced water market is the rising demand for refreshing, healthy, & hydrating drinks. The market is expected to be fueled by the rising preferences of customers towards flavored drinks as compared to carbonated beverages filled with sugars & additives. The growth of the market is augmented by the quick urbanization & rising preferences of bottled water for outdoors purposes. Lethargic lifestyles & high concerns about digestive health will fuel the growth of the market. The demand for enhanced water is fueled by the prevalent wellness & health trends, and increasing awareness of dehydration on the overall health.



The enhanced water market is expected to witness significant development in the next few years due to the increasing adoption of health-conscious lifestyles among consumers. Currently, the market is in the developmental phase & holds massive potential for growth. It witnesses huge fixed prices with respect to equipment & manufacturing facilities. In addition, massive capital is needed for storage facilities, due to the perishability of the product. The challenge to exit the market is also very high due to the considerable capital needed for production & machinery units. These aspects expand the competition among the leading market players. Though, various players operating in the market provide distinguished, iconic brands with a new taste which has encouraged the companies in gaining a competitive edge & set-up a brand image.

Product Outlook

Based on Product, the market is segmented into Flavored and Plain. In 2019, flavored enhanced water procured a significant revenue share in the global enhanced water market. These products increasingly made an important place in the diets of people who prefer a specific flavor. In June 2020, Feel Good Organic Superfoods reported that it is expected to introduce a super food-enhanced beverage line called Feel Good Organic Super water.



Distribution Channel Outlook

Based on Distribution Channel, the market is segmented into Offline and Online. The online segment is expected to showcase a substantial growth rate in the global enhanced water market during the forecast period. The online distribution channels involve e-commerce platforms. These online platforms can implement either by manufacturers or third parties. It has been seen that omnichannel retail is the latest pattern among makers in the market and hence, leading players operating in the market are increasing their sales with the help of physical stores and vice versa.

Regional Outlook

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. In 2019, North America was the dominating region in the global enhanced water market. The regional consumption of enhanced water is due to the rising preferences toward hydration due to the growing trend of health & fitness. Moreover, the growth of the regional market is expected to be propelled by the rising preference of people in sports and other physical activities.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include PepsiCo, Inc., The Coca Cola Company, Keurig Dr Pepper, Inc., Constellation Brands, Inc. (Karma Culture LLC), United Breweries Limited (Penta Water), H2rose, LLC, Just Goods, Inc., Montane Sparkling Spring Water, Hint Water, Inc., and Supplying Demand, Inc. (Liquid Death Mountain Water).

Strategies deployed in Enhanced Water Market

Sep-2020: PepsiCo. launched Driftwell, a functional beverage containing L-theanine named for promoting relaxation.

Jul-2020: Keurig Dr Pepper signed a franchise agreement with Polar Beverages. The agreement aimed to provide national distribution to Polar Seltzer sparkling seltzer waters, including Polar Seltzer'ade and SeltzerJR, through KDP's direct store delivery (DSD) and manufacturing network.

Jan-2020: Keurig Dr Pepper completed acquisition of Limitless, a Chicago based Sparkling Water Company. THe acquisition was aimed at expanding distribution of Limitless products, which are primarily sold in Walmart.

Apr-2019: Coco-Cola launched Aquarius in the UK for enhancing its portfolio in functional drinks market. Acquarius is a low-calorie range of flavoured drink with two added flavours namely lemon with zinc.

May-2018: Montane Sparkling Water released Grapefruit Peach, a new and frizzy beverage.

Nov-2017: Coca-Cola India Pvt. Ltd. introduced a global enhanced water brand Glacéau Smartwater, vaporized-distilled water with electrolytes in India.

Scope of the Study

Market Segments covered in the Report:

By Product
  • Flavored
  • Plain
By Distribution Channel
  • Offline
  • Online
By Geography
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA
Companies Profiled
  • PepsiCo, Inc.
  • The Coca Cola Company
  • Keurig Dr Pepper, Inc.
  • Constellation Brands, Inc. (Karma Culture LLC)
  • United Breweries Limited (Penta Water)
  • H2rose, LLC
  • Just Goods, Inc.
  • Montane Sparkling Spring Water
  • Hint Water, Inc.
  • Supplying Demand, Inc. (Liquid Death Mountain Water
Unique Offerings from the Publisher
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • H2rose, LLC
  • Hint Water, Inc.
  • Just Goods, Inc.
  • Keurig Dr Pepper, Inc.
  • PepsiCo, Inc.
  • The Coca Cola Company
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Enhanced Water Market, by Product
1.4.2 Global Enhanced Water Market, by Distribution Channel
1.4.3 Global Enhanced Water Market, by Geography
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Global Enhanced Water Market by Product
3.1 Global Flavored Market by Region
3.2 Global Plain Market by Region

Chapter 4. Global Enhanced Water Market by Distribution Channel
4.1 Global Offline Market by Region
4.2 Global Online Market by Region

Chapter 5. Global Enhanced Water Market by Region
5.1 North America Enhanced Water Market
5.1.1 North America Enhanced Water Market by Product
5.1.1.1 North America Flavored Market by Country
5.1.1.2 North America Plain Market by Country
5.1.2 North America Enhanced Water Market by Distribution Channel
5.1.2.1 North America Offline Market by Country
5.1.2.2 North America Online Market by Country
5.1.3 North America Enhanced Water Market by Country
5.1.3.1 US Enhanced Water Market
5.1.3.1.1 US Enhanced Water Market by Product
5.1.3.1.2 US Enhanced Water Market by Distribution Channel
5.1.3.2 Canada Enhanced Water Market
5.1.3.2.1 Canada Enhanced Water Market by Product
5.1.3.2.2 Canada Enhanced Water Market by Distribution Channel
5.1.3.3 Mexico Enhanced Water Market
5.1.3.3.1 Mexico Enhanced Water Market by Product
5.1.3.3.2 Mexico Enhanced Water Market by Distribution Channel
5.1.3.4 Rest of North America Enhanced Water Market
5.1.3.4.1 Rest of North America Enhanced Water Market by Product
5.1.3.4.2 Rest of North America Enhanced Water Market by Distribution Channel
5.2 Europe Enhanced Water Market
5.2.1 Europe Enhanced Water Market by Product
5.2.1.1 Europe Flavored Market by Country
5.2.1.2 Europe Plain Market by Country
5.2.2 Europe Enhanced Water Market by Distribution Channel
5.2.2.1 Europe Offline Market by Country
5.2.2.2 Europe Online Market by Country
5.2.3 Europe Enhanced Water Market by Country
5.2.3.1 Germany Enhanced Water Market
5.2.3.1.1 Germany Enhanced Water Market by Product
5.2.3.1.2 Germany Enhanced Water Market by Distribution Channel
5.2.3.2 UK Enhanced Water Market
5.2.3.2.1 UK Enhanced Water Market by Product
5.2.3.2.2 UK Enhanced Water Market by Distribution Channel
5.2.3.3 France Enhanced Water Market
5.2.3.3.1 France Enhanced Water Market by Product
5.2.3.3.2 France Enhanced Water Market by Distribution Channel
5.2.3.4 Russia Enhanced Water Market
5.2.3.4.1 Russia Enhanced Water Market by Product
5.2.3.4.2 Russia Enhanced Water Market by Distribution Channel
5.2.3.5 Spain Enhanced Water Market
5.2.3.5.1 Spain Enhanced Water Market by Product
5.2.3.5.2 Spain Enhanced Water Market by Distribution Channel
5.2.3.6 Italy Enhanced Water Market
5.2.3.6.1 Italy Enhanced Water Market by Product
5.2.3.6.2 Italy Enhanced Water Market by Distribution Channel
5.2.3.7 Rest of Europe Enhanced Water Market
5.2.3.7.1 Rest of Europe Enhanced Water Market by Product
5.2.3.7.2 Rest of Europe Enhanced Water Market by Distribution Channel
5.2.3.8 Asia Pacific Enhanced Water Market
5.2.4 Asia Pacific Enhanced Water Market by Product
5.2.4.1 Asia Pacific Flavored Market by Country
5.2.4.2 Asia Pacific Plain Market by Country
5.2.5 Asia Pacific Enhanced Water Market by Distribution Channel
5.2.5.1 Asia Pacific Offline Market by Country
5.2.5.2 Asia Pacific Online Market by Country
5.2.6 Asia Pacific Enhanced Water Market by Country
5.2.6.1 China Enhanced Water Market
5.2.6.1.1 China Enhanced Water Market by Product
5.2.6.1.2 China Enhanced Water Market by Distribution Channel
5.2.6.2 Japan Enhanced Water Market
5.2.6.2.1 Japan Enhanced Water Market by Product
5.2.6.2.2 Japan Enhanced Water Market by Distribution Channel
5.2.6.3 India Enhanced Water Market
5.2.6.3.1 India Enhanced Water Market by Product
5.2.6.3.2 India Enhanced Water Market by Distribution Channel
5.2.6.4 South Korea Enhanced Water Market
5.2.6.4.1 South Korea Enhanced Water Market by Product
5.2.6.4.2 South Korea Enhanced Water Market by Distribution Channel
5.2.6.5 Singapore Enhanced Water Market
5.2.6.5.1 Singapore Enhanced Water Market by Product
5.2.6.5.2 Singapore Enhanced Water Market by Distribution Channel
5.2.6.6 Malaysia Enhanced Water Market
5.2.6.6.1 Malaysia Enhanced Water Market by Product
5.2.6.6.2 Malaysia Enhanced Water Market by Distribution Channel
5.2.6.7 Rest of Asia Pacific Enhanced Water Market
5.2.6.7.1 Rest of Asia Pacific Enhanced Water Market by Product
5.2.6.7.2 Rest of Asia Pacific Enhanced Water Market by Distribution Channel
5.3 LAMEA Enhanced Water Market
5.3.1 LAMEA Enhanced Water Market by Product
5.3.1.1 LAMEA Flavored Market by Country
5.3.1.2 LAMEA Plain Market by Country
5.3.2 LAMEA Enhanced Water Market by Distribution Channel
5.3.2.1 LAMEA Offline Market by Country
5.3.2.2 LAMEA Online Market by Country
5.3.3 LAMEA Enhanced Water Market by Country
5.3.3.1 Brazil Enhanced Water Market
5.3.3.1.1 Brazil Enhanced Water Market by Product
5.3.3.1.2 Brazil Enhanced Water Market by Distribution Channel
5.3.3.2 Argentina Enhanced Water Market
5.3.3.2.1 Argentina Enhanced Water Market by Product
5.3.3.2.2 Argentina Enhanced Water Market by Distribution Channel
5.3.3.3 UAE Enhanced Water Market
5.3.3.3.1 UAE Enhanced Water Market by Product
5.3.3.3.2 UAE Enhanced Water Market by Distribution Channel
5.3.3.4 Saudi Arabia Enhanced Water Market
5.3.3.4.1 Saudi Arabia Enhanced Water Market by Product
5.3.3.4.2 Saudi Arabia Enhanced Water Market by Distribution Channel
5.3.3.5 South Africa Enhanced Water Market
5.3.3.5.1 South Africa Enhanced Water Market by Product
5.3.3.5.2 South Africa Enhanced Water Market by Distribution Channel
5.3.3.6 Nigeria Enhanced Water Market
5.3.3.6.1 Nigeria Enhanced Water Market by Product
5.3.3.6.2 Nigeria Enhanced Water Market by Distribution Channel
5.3.3.7 Rest of LAMEA Enhanced Water Market
5.3.3.7.1 Rest of LAMEA Enhanced Water Market by Product
5.3.3.7.2 Rest of LAMEA Enhanced Water Market by Distribution Channel

Chapter 6. Company Profiles
6.1 PepsiCo, Inc.
6.1.1 Company Overview
6.1.2 Financial Analysis
6.1.3 Segmental and Regional Analysis
6.1.4 Research & Development Expense
6.1.5 Recent strategies and developments
6.1.5.1 Product Launches and Product Expansions
6.2 The Coca Cola Company
6.2.1 Company Overview
6.2.2 Financial Analysis
6.2.3 Segmental and Regional Analysis
6.2.4 Recent strategies and developments
6.2.4.1 Product Launches and Product Expansions
6.3 Keurig Dr Pepper, Inc.
6.3.1 Company overview
6.3.2 Financial Analysis
6.3.3 Segmental and Regional Analysis
6.3.4 Research & Development Expense
6.3.5 Recent strategies and developments
6.3.5.1 Partnerships, Collaborations, and Agreements
6.3.5.2 Acquisition and Mergers
6.4 Constellation Brands, Inc. (Karma Culture LLC)
6.4.1 Company Overview
6.4.2 Financial Analysis
6.4.3 Segmental and Regional Analysis
6.5 United Breweries Limited (Penta Water)
6.5.1 Company Overview
6.5.2 Financial Analysis
6.6 H2rose, LLC
6.6.1 Company Overview
6.7 Just Goods, Inc.
6.7.1 Company Overview
6.8 Montane Sparkling Spring Water
6.8.1 Company Overview
6.8.2 Recent strategies and developments
6.8.2.1 Product Launches and Product Expansions
6.9 Hint Water, Inc.
6.9.1 Company Overview
6.10. Supplying Demand, Inc. (Liquid Death Mountain Water)
6.10.1 Company Overview
Note: Product cover images may vary from those shown
  • PepsiCo, Inc.
  • The Coca Cola Company
  • Keurig Dr Pepper, Inc.
  • Constellation Brands, Inc. (Karma Culture LLC)
  • United Breweries Limited (Penta Water)
  • H2rose, LLC
  • Just Goods, Inc.
  • Montane Sparkling Spring Water
  • Hint Water, Inc.
  • Supplying Demand, Inc. (Liquid Death Mountain Water)
Note: Product cover images may vary from those shown

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