Europe Drag & Drop App Builder Software Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Type, and Application

The drag & drop app builder software market in Europe is expected to grow from US$ 234.48 million in 2019 to US$ 330.75 million by 2027; it is estimated to grow at a CAGR of 4.5% from 2020 to 2027. The number of internet users in the Europe has risen due to decreased prices of computers and smartphones, and internet subscriptions. Proliferated internet usage has led businesses to adopt digital media to effectively reach the target prospects. Both large and small- and medium-sized enterprises (SMEs) are developing and deploying creative digital content to attract consumers over the Internet. The drag and drop app builder software application framework allows the IT and industrial sector professionals to design business application software with the approach based on user experience, rather than conventional computer programming approach. In this approach, the codes are replaced by the user interface (UI) components. The drag and drop app builder software are used by non-regular app developers to develop applications in a less time, without the use of codes. This enables them to build a wide variety of applications, ranging from updates to legacy IoT-enabled smart apps. Thus, the proliferation of the application designing industry is driving the growth of the Europe drag and drop app builder software market. Additionally, SMEs are gradually embracing IT software, which is among other factors fueling the demand for drag & drop app builder software in Europe.

Based on application, the SMEs airport segment led the Europe drag & drop app builder software market in 2019. Small enterprises are defined as those having 1-100 employees, while medium-sized enterprises as those with 101-500 employees. Rise in number of small and medium enterprises (SMEs) has led to intense competition. The companies are adopting various marketing strategies to reach the target audience. They are opting for drag and drop app builder software as the fastest way to communicate with their customers. These software solutions help SMEs create brand awareness and, thus, encourage customer loyalty, along with ensuring improved sales. Digitalization is generating new opportunities for SMEs to adopt advanced solutions. Start-ups are making significant investments in software to create consumer awareness regarding products and services. Hence, rapid rise in number of start-ups in developing countries, coupled with increasing investments in software, is anticipated to drive the Europe drag & drop app builder software market for the SMEs segment.

Spain, Italy, Germany, the UK, and France are among the worst-hit European countries by the COVID-19 outbreak. The region is a major manufacturing and industrial hub for sectors such as retail and e-commerce. Businesses in the region are facing severe economic difficulties, as they had to either suspend their operations or scale down their activities. Moreover, due to business lockdowns, travel bans, and supply chain disruptions, Europe experienced an economic slowdown in 2020, and the effect is likely to continue in 2021 as well. Spain, Italy, and Germany, among others, have implemented drastic measures and travel restrictions to limit the spread of the COVID-19 among people. European countries are the major adopters of drag and drop app builder software due to the presence of an increasingly vast number of SMEs and rapid rise in digitalization. However, consequences of the COVID-19 pandemic are hindering the drag and drop app builder software market growth in these countries. The market in Italy, Spain, Germany, the UK, and France has experienced more intense impact of the pandemic in 2020.

The Europe drag & drop app builder software market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the Europe drag & drop app builder software market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants to validate the data, as well as to gain more analytical insights into the topic. The participants typically involved in this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers - along with external consultants such as valuation experts, research analysts, and key opinion leaders - specializing in the Europe drag & drop app builder software market. Appy Pie; BuildFire; Mobirise; Salesforce.com, inc.; WaveMaker, Inc.; and Zoho Corporation are among the key players operating in the market in this region.