Asia-Pacific Gaming Controller Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product, Compatibility, Connectivity, Distribution, and End-User

The APAC gaming controller market is expected to grow from US$ 730.2 million in 2019 to US$ 1,479.3 million by 2027; it is estimated to grow at a CAGR of 9.7 % from 2020 to 2027. The emergence of advanced gaming products accelerates the market growth. The trend of virtual reality (VR) and voice control is becoming popular among advanced games. For instance, Starship Commander, is an upcoming virtual reality game on Steam VR and Oculus that uses gamer’s voice. Similarly, Untethered by Numinous Games runs on Daydream virtual-reality platform by Google, adding visuals with voice and hand controller. In context to developments in gaming market, gaming consoles are coming back integrated with advanced features. With 2 in 5 gamers and 1 in 4 internet users, many gamers use gaming consoles. In the support of growing consoles, the emergence of new console generation in the gaming industry is another factor playing a significant role in boosting the adoption of different controllers. In 2019, eighth-generation games consoles such as PlayStation 4 by Sony and Xbox One by Microsoft have been rolled-out in the APAC market that has performed exceptionally well for their developers. Thus, the introduction of virtual reality, voice-controlled devices, and advanced gaming consoles in the market is expected to boost the scope of gaming controller, which would drive the APAC gaming controller market in the coming years.



Countries in APAC, especially India, are highly affected due to the COVID-19 outbreak. The sudden closedown of all economic activities across all countries in the region has highly impacted the entertainment industry thereby not allowing them to telecast new episodes. This has influenced the huge population of the developing countries such as India and China to adopt OTT platforms for fresh entertainment and on-demand videos, and online gaming for refreshments. For instance, during the first quarter, Asian gaming giants Nintendo and Tencent both witnessed increases in revenue. The former sold almost half of its games digitally, a record that helped raise profits by 41%, while Tencent's revenue from online games year-on-year rose by 31%. Even games published during the pandemic are doing well, both breaking sales records after releasing with titles as varied as Doom Eternal (a first-person shooter) and Animal Crossing (a world-building simulation). The gaming industry experienced a boom during the outbreak, thereby, increasing demand for gaming controllers among the gamers. However, the sudden closedown of all economic activities including manufacturing across major countries such as china, India, Japan, and Australia amongst others have negatively impacted the production and supply chain of the gaming controller. Thus, the above-mentioned factors are hindering the growth of the gaming controller market in APAC.

Based on connectivity, the wired segment led the APAC gaming controller market in 2019. The wired controllers are attached to a device with the help of USB ports on PC or gaming consoles or through an externally attached USB hub. Wired controllers are generally preferred by casual gamers who play alone in their own connected systems. However, the lower price range of wired controllers compared to Bluetooth wireless controllers is fueling the market growth for this segment. For instance, Logitech offers a wide range of wired gamepads that are compatible with other devices such as PC, gaming console, and smart TV. Advantages of wired gaming controllers such as less price, more reliable, and high speed are expected to increase its demand, which would drive the APAC gaming controller market during the forecast period.

The overall APAC gaming controller market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the APAC gaming controller market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the APAC gaming controller market. Guillemot Corporation S.A., HORI USA, Logitech, Mad Catz Global Limited, Microsoft Corporation, Nitendo, Nvidia Corporation, Razer Inc., and Sony Corporation are among the players operating in the market.