The North America sex toys market is expected to grow from US$ 13,944.15 million in 2021 to US$ 23,694.65 million by 2028. It is estimated to record a CAGR of 7.9% from 2021 to 2028.
Increasing Investments by Sex Toys Manufacturers to Provide Opportunities for the North America Sex Toys Market during Forecast Period
Rising demand and adoption of sex toys is proactively attracting massive investments to consolidate manufacturing and sales channels. Moreover, companies are focusing on the development of advanced products with enhanced capabilities. In June 2020, Cake, a sexual wellness brand, raised US$ 1.435 million through the rounds of series funding and launched first line of products for the customers. In February 2021, Dame Products raised around US$ 4.0 million through the rounds of series funding. With the help of this financial resources, the company stated that it is planning to expand its team and R&D capabilities. In May 2019, Bend, a considerable player in the sex toys market, announced the investment of US$ 2.0 million for its robotic sex toy. In June 2016, Crave, a San Francisco-based sex toys company, closed strategic funding round for around US$ 1.3 million. With this funding, the company announced the new product development and strengthening of customer reach. Several financial activities are projected to fuel the growth of the North America sex toys market during the forecast period.North America Sex Toys Market Overview
The US, Canada, and Mexico are key contributors in the North America sex toys market. In North America, the US is the largest market for sex toys. The growth of this market is primarily driven by the increasing adoption of sex toys due to the normalization of sexual pleasure through devices and growing number of product launches. Moreover, business activities by market players such as partnerships, collaborations, and expansion are anticipated to drive the growth of the sex toys market in the US during the forecast period. Moreover, the extent of innovation introduced by start-ups is potentially changing the entire dynamic of the market. Start-ups in the market such as Ora and The Ultimate G have created vibrators that are markedly different from the existing products in the market in terms of design and components. The increasing number of vendors in this product segment has led to competition and product variety. In the past, sourcing investments for a start-up project on sex toys was difficult. However, the recent boom in the sexual wellness market has convinced many investors to fund innovative sex toys. For instance, Robin Elenga, the creator of the Revel Body vibrator, received quick funding from investors. Elenga took only four hours to raise US$ 800,000 for his sonic vibrator project. Investors are aware of the massive market potential of sex toys, especially vibrators, and are willing to invest in innovations in this market. With sexual wellness products getting mainstream exposure through the internet, media, and literature, sex toys have gained popularity over the past year. With the adult vibrator market in the US attracting a lot of attention due to media and promotional activities, public awareness of the product has increased. Hollywood movies such as Fifty Shades of Grey, based on a trilogy of the same name by E. L. James, have also influenced the market, thus increasing the demand for sex toys. After the trilogy launch in 2012, sex toys and various restraints or products used in the movie witnessed a 400% growth in sales in the following months in the US market. This single franchise changed the public perception of sex toys and promoted sex toys as a mainstream product in North America.North America Sex Toys Market Revenue and Forecast to 2028 (US$ Million) North America Sex Toys Market Segmentation
The North America sex toys market is segmented on the basis of material, gender, product, distribution channel, and country.- Based on material, the North America sex toys market is segmented into silicone, plastic, metal, glass, and others. The silicone segment held the largest market share in 2021.
- Based on gender, the North America sex toys market is bifurcated into female and male. The female segment held a larger market share in 2021.
- Based on product, the North America sex toys market is segmented into vibrators, dildos, anal toys, penis rings, BDSM toys, masturbation sleeves, sex dolls, clothing, and others. The vibrators segment held the largest market share in 2021.
- Based on distribution channel, the North America sex toys market is segmented into e-commerce, specialty stores, and others. The e-commerce segment held the largest market share in 2021.
- Based on country, the North America sex toys market is segmented into the US, Canada, and Mexico. The US dominated the market in 2021.
Table of Contents
1. Introduction1.1 Scope of the Study
1.2 Research Report Guidance
1.3 Market Segmentation
1.3.1 North America Sex Toys Market - By Material
1.3.2 North America Sex Toys Market - By Gender
1.3.3 North America Sex Toys Market - By Product
1.3.4 North America Sex Toys Market - By Distribution Channel
1.3.5 North America Sex Toys Market - By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Sex Toys Market - Market Landscape
4.1 Overview
4.2 North America PEST Analysis
4.3 Experts Opinion
5. North America Sex Toys Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Changing Perception of Customers Toward Utilization of Sex Toys
5.1.2 Increasing Number of Online Sex Toys Retailers
5.2 Market Restraints
5.2.1 Harmful Chemicals in Sex Toys
5.3 Market Opportunities
5.3.1 Increasing Investment by Sex Toys Manufacturers
5.4 Future Trends
5.4.1 Increasing Adoption of Technology in Sex Toys
5.4.2 App-Enabled Distance Toys and Bluetooth-Powered Toys:
5.4.3 Adventurous Toys:
5.4.4 USB-Rechargeable Toys:
5.4.5 Sex Toys for Medicalization and Sexual Health Promotion:
5.5 Impact Analysis of Drivers and Restraints on the Market
6. Sex Toys Market- North America Analysis
6.1 North America Sex Toys Market Revenue Forecast and Analysis
7. North America Sex Toys Market- By Material
7.1 Overview
7.2 North America Sex Toys Market Share, by Material, 2020 and 2028 (%)
7.3 Silicone
7.3.1 Overview
7.3.2 Silicone: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
7.4 Plastic
7.4.1 Overview
7.4.2 Plastic: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
7.5 Metal
7.5.1 Overview
7.5.2 Metal: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
7.6 Glass
7.6.1 Overview
7.6.2 Glass: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
7.7 Others
7.7.1 Overview
7.7.2 Others: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
8. North America Sex Toys Market- By Gender
8.1 Overview
8.2 North America Sex Toys Market Share, by Gender, 2020 and 2028 (%)
8.3 Female
8.3.1 Overview
8.3.2 Female: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
8.4 Male
8.4.1 Overview
8.4.2 Male: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9. North America Sex Toys Market- By Product
9.1 Overview
9.2 North America Sex Toys Market Share, by Product, 2020 and 2028 (%)
9.3 Vibrators
9.3.1 Overview
9.3.2 Vibrators: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.4 Dildos
9.4.1 Overview
9.4.2 Dildos: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.5 Anal Toys
9.5.1 Overview
9.5.2 Anal Toys: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.6 Penis Rings
9.6.1 Overview
9.6.2 Penis Rings: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.7 BDSM Toys
9.7.1 Overview
9.7.2 BDSM Toys: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.8 Masturbation Sleeves
9.8.1 Overview
9.8.2 Masturbation Sleeves: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.9 Sex Dolls
9.9.1 Overview
9.9.2 Sex Dolls: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.10 Clothing
9.10.1 Overview
9.10.2 Clothing: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.11 Others
9.11.1 Overview
9.11.2 Others: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
10. North America Sex Toys Market- By Distribution Channel
10.1 Overview
10.2 North America Sex Toys Market Share, by Distribution Channel, 2020 and 2028 (%)
10.3 E-Commerce
10.3.1 Overview
10.3.2 E-Commerce: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
10.4 Specialty Stores
10.4.1 Overview
10.4.2 Specialty Stores: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
10.5 Others
10.5.1 Overview
10.5.2 Others: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
11. North America Sex Toys Market - Country Analysis
11.1 Overview
11.1.1 North America: Sex Toys Market, by Country, 2020 & 2028 (%)
11.1.2 US: Sex toys Market - Revenue and Forecast to 2028 (USD Million)
11.1.2.1 US: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
11.1.2.2 US: Sex toys Market, by Material, 2019-2028 (USD Million)
11.1.2.3 US: Sex toys Market, by Gender, 2019-2028 (USD Million)
11.1.2.4 US: Sex Toys Market, by Product, 2019-2028 (USD Million)
11.1.2.5 US: Sex Toys Market, by Distribution Channel, 2019-2028 (USD Million)
11.1.3 Canada: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
11.1.3.1 Canada: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
11.1.3.2 Canada: Sex Toys Market, by Material, 2019-2028 (USD Million)
11.1.3.3 Canada: Sex Toys Market, by Gender, 2019-2028 (USD Million)
11.1.3.4 Canada: Sex Toys Market, by Product, 2019-2028 (USD Million)
11.1.3.5 Canada: Sex Toys Market, by Distribution Channel, 2019-2028 (USD Million)
11.1.4 Mexico: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
11.1.4.1 Mexico: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
11.1.4.2 Mexico: Sex Toys Market, by Material, 2019-2028 (USD Million)
11.1.4.3 Mexico: Sex Toys Market, by Gender, 2019-2028 (USD Million)
11.1.4.4 Mexico: Sex Toys Market, by Product, 2019-2028 (USD Million)
11.1.4.5 Mexico: Sex Toys Market, by Distribution Channel, 2019-2028 (USD Million)
12. Industry Landscape
12.1 Overview
12.2 Organic Developments
12.2.1 Overview
12.3 Inorganic Developments
12.3.1 Overview
13. Company Profiles
13.1 Crave
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Business Strategy
13.2 LELO
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.2.7 Business Strategy
13.3 LIFESTYLES HEALTHCARE PTE LTD
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.3.7 Business Strategy
13.4 UNBOUND
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Business Strategy
13.5 Topco Sales
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Business Strategy
13.6 BMS Factory
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.6.7 Business Strategy
13.7 TENGA Co., Ltd.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.7.7 Business Strategy
13.8 FUN FACTORY GmbH
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.8.7 Business Strategy
13.9 WOW Tech International GmbH
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Business Strategy
13.10 Lovehoney Group Ltd.
13.10.1 Overview
13.10.2 Product Portfolio
13.10.3 SWOT Analysis
13.10.4 Recent Developments
13.10.5 Business Strategy
14. Appendix
14.1 About the Publisher
14.2 Glossary of Terms
List of Tables
Table 1. North America Sex Toys Market Revenue and Forecast to 2028 (US$ Million)
Table 2. US Sex Toys Market, by Material - Revenue and Forecast to 2028 (USD Million)
Table 3. US Sex Toys Market, by Gender - Revenue and Forecast to 2028 (USD Million)
Table 4. US Sex Toys Market, by Product- Revenue and Forecast to 2028 (USD Million)
Table 5. US Sex Toys Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 6. Canada Sex Toys Market, by Material - Revenue and Forecast to 2028 (USD Million)
Table 7. Canada Sex Toys Market, by Gender - Revenue and Forecast to 2028 (USD Million)
Table 8. Canada Sex Toys Market, by Product- Revenue and Forecast to 2028 (USD Million)
Table 9. Canada Sex Toys Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 10. Mexico Sex Toys Market, by Material - Revenue and Forecast to 2028 (USD Million)
Table 11. Mexico Sex Toys Market, by Gender - Revenue and Forecast to 2028 (USD Million)
Table 12. Mexico Sex Toys Market, by Product- Revenue and Forecast to 2028 (USD Million)
Table 13. Mexico Sex Toys Market, by Distribution Channel - Revenue and Forecast to 2028 (USD Million)
Table 14. Organic Developments Done by Companies
Table 15. Inorganic Developments Done by Companies
Table 16. Glossary of Terms, North America Sex Toys Market
List of Figures
Figure 1. North America Sex Toys Market Segmentation
Figure 2. North America Sex Toys Market, By Country
Figure 3. North America Sex Toys Market Overview
Figure 4. North America Sex Toys Market, By Material
Figure 5. North America Sex Toys Market, By Country
Figure 6. North America PEST Analysis
Figure 7. Experts Opinion
Figure 8. North America Sex Toys Market Impact Analysis of Drivers and Restraints
Figure 9. North America Sex Toys Market- Revenue Forecast and Analysis - 2019-2028
Figure 10. North America Sex Toys Market Share, by Material, 2020 and 2028 (%)
Figure 11. Silicone: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 12. Plastic: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 13. Metal: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 14. Glass: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 15. Others: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 16. North America Sex Toys Market Share, by Gender, 2020 and 2028 (%)
Figure 17. Female: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 18. Male: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 19. North America Sex Toys Market Share, by Product, 2020 and 2028 (%)
Figure 20. Vibrators: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 21. Dildos: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 22. Anal Toys: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 23. Penis Rings: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 24. BDSM Toys: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 25. Masturbation Sleeves: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 26. Sex Dolls: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 27. Clothing: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 28. Others: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 29. North America Sex Toys Market Share, by Distribution Channel, 2020 and 2028 (%)
Figure 30. E-Commerce: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 31. Specialty Stores: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 32. Others: North America Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 33. North America: Sex Toys Market, by Key Country - Revenue (2020) (USD Million)
Figure 34. North America: Sex Toys Market, by Country, 2020 & 2028 (%)
Figure 35. US: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
Figure 36. Canada: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
Figure 37. Mexico: Sex Toys Market - Revenue and Forecast to 2028 (USD Million)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- BMS Factory
- Crave
- FUN FACTORY GmbH
- LELO
- LIFESTYLES HEALTHCARE PTE LTD
- Lovehoney Group Ltd.
- TENGA Co., Ltd.
- Topco Sales
- UNBOUND
- WOW Tech International GmbH
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 112 |
| Published | January 2023 |
| Forecast Period | 2021 - 2028 |
| Estimated Market Value ( USD | $ 13944.15 Million |
| Forecasted Market Value ( USD | $ 23694.65 Million |
| Compound Annual Growth Rate | 7.9% |
| Regions Covered | North America |
