South America Retail Execution Software Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Enterprise Size and Application

The retail execution software market in SAM is expected to grow from US$ 19.45 million in 2019 to US$ 34.30 million by 2027; it is estimated to grow at a CAGR of 9.2% from 2020 to 2027. Additionally, integration of payment gateways with retail execution software at a high pace is among the other factors expected to fuel the demand for retail execution software in SAM.

Based on enterprise size, the large enterprises segment is expected to be fastest growing segment for retail execution software market during the forecast period. Large enterprises are defined as enterprises with revenues more than US$ 500 million. The benefits conferred by retail execution software such as simplification of complex operations and real-time visibility are attracting large enterprises to adopt the retail execution software. In any organization, the supply chain is considered as a critical component. With the expansion of large enterprises, the supply chain and operations become complex. Retail execution software helps to address such concerns, but it is vital to ensure that the selected solutions comprise the right functionality. The retail execution software market for large enterprises is well-established, and it is expected to dominate the market during the forecast period. Large enterprises across the SAM are focused on cost optimization, along with increase in overall productivity. The increasing need for analyzing customer feedback, real-time tracing of the parcel, and real-time visibility of business process is driving the SAM retail execution software market.

In the SAM, Brazil has the highest number of COVID-19 confirmed cases, followed by other countries such as Ecuador, Peru, Chile, and Argentina. The governments of various countries in SAM are taking several initiatives to protect people and control COVID-19’s spread in the region through lockdowns, trade bans, and travel restrictions. These measures are expected to have a direct impact on the region’s economic growth as the region will face lower export revenues, both from the drop in commodity prices and reduction in export volumes, especially to major trading partners such as China, Europe, and North America. The sharp decline in the sales of the e-commerce industry in the region due to lockdown measures is expected to directly impact the growth of the retail execution software market in this region. In addition to this, the online, as well as retail distribution channels, will also face a negative impact due to supply chain disruptions. The sharp decline in business activities and product sales are expected to directly affect the growth rate of the retail execution software market in this region for the next three to four quarters.

The overall SAM retail execution software market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the SAM retail execution software market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants, such as valuation experts, research analysts, and key opinion leaders specializing in the SAM retail execution software market. POPProbe; Spring Mobile Solutions, Inc.; Trax Technology Solutions Pte Ltd.; and XTEL (Kantar Group) are among the key players operating in the SAM retail execution software market.