Oman E-commerce - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

The oman e-commerce market size is projected to be USD 2.94 billion in 2025, USD 3.26 billion in 2026, and reach USD 4.62 billion by 2031, growing at a CAGR of 7.22% from 2026 to 2031. This report is Segmented by Business Model (B2B, and B2C), Device Type for B2C E-Commerce (Smartphone and Mobile, Desktop and Laptop, and More), Payment Method for B2C E-Commerce (Credit and Debit Cards, Digital Wallets, and More), and Product Category for B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, and More). The Market Forecasts are Provided in Terms of Value (USD).

Oman E-commerce Market Trends and Insights

Surge in Mobile-Payment Transaction Volumes

Mobile-payment transactions climbed from 4.9 million in 2022 to 40 million in 2023, a 551% leap that converted checkout frictions into instant “one-tap” confirmations. Apple Pay’s national launch in 2024, followed by Google Pay in 2025 and Global Pay in 2026, deepened wallet competition and nudged younger consumers away from cash-on-delivery. The Central Bank expects mobile volumes to sustain a 75% compound rate through 2026, shrinking cart-abandonment risk and lowering reverse-logistics costs. Point-of-sale terminals still account for half of digital payments, yet e-commerce’s share is rising, underlining a clear channel shift. Card-network reliance is easing, opening lanes for fintech newcomers focused on installment plans and micro-credit.

Growing Cross-Border Shopping from China and GCC

Chinese marketplaces and GCC platforms widen assortment for electronics, fashion, and beauty where local inventory remains thin. Shein’s semi-hosted service, introduced in April 2025, lets third-party merchants tap its logistics stack, while AliExpress sustains direct-from-factory pricing albeit with longer fulfillment. Partnerships between Asyad Express and global players such as Amazon and Shein have enhanced last-mile reliability for foreign parcels. Customs bottlenecks during Ramadan sales remain a pain point, but progressive clearance reforms are cutting dwell times. Currency-conversion fees and limited dispute resolution keep a subset of shoppers anchored to domestic platforms, yet the value proposition of variety and price continues to pull traffic across borders.

Limited Consumer-Protection Enforcement Online

The Consumer Protection Authority logged 1,851 e-commerce complaints in the first eight months of 2025 yet recovered only OMR 24,500 (USD 63,670), highlighting a gap between regulation and restitution. While Decree No. 39/2025 stiffens penalties, practical enforcement lags in dispute resolution, inspection, and cross-border cooperation. Shoppers who receive counterfeit or non-delivered goods often have limited recourse, pushing risk-averse buyers back to physical stores. The Maroof Oman registry remains voluntary, so many small sellers operate without accreditation. Trust deficits therefore linger, curbing repeat purchase rates and raising customer-acquisition costs for platforms.

Other drivers and restraints analyzed in the detailed report include:

• Expansion of National E-Payment Gateway (CBO)
• Government Vision 2040 Digital-Economy Programs
• High Last-Mile Costs In Interior Governorates

Segment Analysis

B2C channels dominated the Oman e-commerce market in 2025, holding 70.89% of revenue as global marketplaces and local food-delivery apps catered to household demand. In absolute terms, this slice translated into roughly two-thirds of the Oman e-commerce market size that year, validating consumer-first design choices and aggressive wallet promotions. B2B, while smaller, is projected to expand at a 7.43% CAGR through 2031, outpacing overall growth as small enterprises digitize procurement and chase bulk-buy discounts.

Momentum on the B2B side rests on three levers: invoice-financing options of three to twelve months, automated purchase-order links to accounting software, and consolidated freight that lowers per-unit shipping costs. Platforms such as Tradeling already aggregate more than 97,000 suppliers and 40,000 buyers, giving wholesalers national reach without physical branch networks. As integration with enterprise resource-planning tools deepens, average order values are climbing and reorder cycles shortening, narrowing the gap with B2C volumes. The upshot is a gradual rebalancing in which B2B earns a larger Oman e-commerce market share and helps smooth seasonality that often skews consumer sales.

Smartphones captured 82.67% of B2C sales in 2025, converting high mobile-penetration rates into checkout flows that take less than ten seconds. That dominance is forecast to continue at a 7.31% CAGR to 2031, keeping the handset as the primary gateway to the Oman e-commerce market. Dual-SIM ownership, ubiquitous 4G coverage, and expanding 5G corridors combine to eliminate bandwidth bottlenecks that once favored desktops.

Laptop and desktop sessions still matter for research-heavy categories, electronics, furniture, and high-end fashion, where side-by-side spec reviews require larger screens. Tablets and smart TVs remain marginal but could benefit from maturing voice-commerce interfaces in Arabic. Retailers are now optimizing progressive web apps that preload content, work offline, and integrate native wallets to cut data usage. As a result, mobile conversion rates are rising faster than traffic, yielding incremental gains in the Oman e-commerce market size even without dramatic new-user growth.

Complete Report Scope:

• By Business Model
  • B2B
  • B2C
• By Device Type for B2C E-commerce
  • Smartphone and Mobile
  • Desktop and Laptop
  • Other Device Types
• By Payment Method for B2C E-commerce
  • Credit and Debit Cards
  • Digital Wallets
  • Buy Now Pay Later
  • Other Payment Methods
• By Product Category for B2C E-commerce
  • Beauty and Personal Care
    • Hair Care
    • Skin Care
    • Cosmetics and Beauty
    • Other Beauty and Personal Care Product Categories
  • Consumer Electronics
    • Mobile
    • PC and Laptops
    • Audio Devices
    • Gaming Devices
    • Other Consumer Electronics Product Categories
  • Fashion and Apparel
    • Clothing
    • Footwear
    • Fashion Accessories
    • Other Fashion and Apparel Product Categories
  • Food and Beverages
    • Packaged Food
    • Bakery and Confectionery
    • Meat, Poultry, and Seafood
    • Other Food and Beverages Product Categories
  • Furniture and Home
    • Home Furniture
    • Office Furniture
    • Outdoor Furniture
    • Other Furniture and Home Product Categories
  • Other Product Categories

List of Companies Covered in this Report:

• Amazon Inc.
• Noon AD Holdings Ltd.
• Talabat Middle East LLC
• Carrefour Oman (Majid Al Futtaim Retail LLC)
• Lulu Group International LLC
• Namshi General Trading LLC
• Shein Group Ltd.
• Alibaba Group Holding Ltd.
• Asyad Express SAOC
• Oman Post and Asyaan Express SAOC
• Tradeling FZCO
• eMushrif SAOC
• CarrefourSA Online
• Jumia Technologies AG
• Azadea Group Holding SAL
• Muscat Duty Free LLC
• Snoonu Trading and Services WLL
• InstaShop Limited
• Shipa Delivery LLC
• Swvl Holdings Corp.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support