Mexico Agricultural Machinery Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Mexican Agricultural Machinery market is projected to register a CAGR of 5.5% during the forecast period (2021-2026). During Covid 19, the sector has seen a sharp dip in sales and the most affected business could be the dealership network due to the disruption supply chain. Alongside, manufacturing units were not 100 % active. Due to the travel restrictions, production of goods delayed, as supply is being interrupted. This in turn resulted in a sharp decrease in sales of agricultural machinery business during 2019-2020. Mexico has a large agriculture industry with a vast cultivated land area. The Mexican government has been encouraging the mechanization of farms, which has aided the growth of agricultural machinery in the country. The unavailability of abundant and cheap labor has led to the growth in the demand for plant machinery, in the country. The growing agribusiness sector of Mexico is driven directly by the greater use of modern-day agricultural equipment.

Key Market Trends

Stable Growth in the Harvesting Machinery Segment

Crop and grain harvesting machines are basically mechanical devices, which harvest forage crops cultivated in the fields. Combine harvester is an example of crop and grain harvesting machinery. These combines are used for cereal crops and other crops that require specific machinery, including soybean and corn. Mexico is developing its agri business sector and still need to depend on the imports to some extent. Hence, these imports are met by United states, canada, China and India. The involvement of the global players in the country is also a factor driving the harvest machinery market by launching innovative machinery. AGCO is one of the largest manufacturers of the combine harvesters in Mexico, followed by John Deere.

Tractors Dominate the Agricultural Machinery Market

The Tractors segment of the Mexican agricultural machinery market is projected to register a CAGR of 5.2% over the forecast period. Mexico’s trade barriers are negligible, as the country is the North American Free Trade Agreement (NAFTA) trading partner. Therefore, the United States and European manufacturers produce agricultural tractors and other farm equipment in Mexico. According to Secretaría de Agricultura y Desarrollo Rural (SAGARPA), in 2016, 6,503 tractors were distributed in Mexico. More than half of the tractors were marketed domestically. Total U.S. exports of agricultural equipment and parts to Mexico totaled USD 1.6 billion in 2018. and tractor and engine parts totaled USD 1.08 billion, or 67 %. In 2017, the demand for new tractors increased, as many tractors were reaching the end of their life, increasing sales and imports. Mexico is also the second-largest export market in agricultural equipment for the United States. Nearly 80% of the exports were for agricultural tractors, which reflects that the major manufacturing operations are located in Mexico.

Competitive Landscape

Mexico agricultural machinery market is consolidated with 4 major players. The major players in the agricultural machinery market in Mexico are John Deere, CNH Industrial, and AGCO. John Deere already has a wide network of dealers and distributors in Mexico who are dedicated toward the sale of the company's agricultural equipment in various regions of Mexico. It also has a dedicated network of dealers to deal with its used machinery. In the fast-growing Mexican agricultural machinery market, companies are not only competing on the basis of product quality or product promotion, but theyare also focused on other strategic moves, in order to acquire larger share and expand their acquired market size.

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