Rapeseed Market - Growth, Trends, COVID-19 Impact and Forecasts (2021 - 2026)

The global rapeseed market is projected to register a CAGR of 3.3% during the forecast period (2021-2026). As an impact of COVID-19 consumers have turned to consume more healthy products. The food & beverage and foodservice companies are fetching rapesseds seeds at a higher price from the producers, as the demand for these products surged in recent times. However, the short supply due to high demand and supply disruptions has created a demand-supply mismatch that led to the distortion in the price of the product. Rapeseed crushing has risen strongly, Europe being the major player in this expansion owing to the development of biodiesel. Rapeseed meal is the second major oilseed meal produced in the region after soybean meal. North America and Europe are the largest consumers of rapeseed in the world, accounting for more than 50.0% of global consumption. Developing markets such as India have witnessed high growth among the top rapeseed consuming countries during the forecast period. The market is driven by changing consumer food habits, cumulative health consciousness, and taste preferences. The rapeseed oil market is foreseeable to witness a significant development during the forecast period owing to the altering consumer usage of vegetable oils, which will further boost the market.

Key Market Trends

Changing Consumer Preferences Towards Opting Healthy Substitutes and Veganism Engulfs

The popularity of rapeseed as an ingredient has increased significantly over the years with a variety of product launches; as consumers are more inclined toward natural and wholesome ingredients. These products have superior nutritional value as they are rich sources of polyphenols, antioxidants, vitamins, and minerals. The market is driven by consumer preference toward functional and health-based naturally derived products. ​The market has also seen a rise in the retail consumption of the product. These seeds are readily available in grocery stores because they have a high demand around the world. They contain a good amount of calcium, magnesium, and potassium, and are believed to boost energy, stabilize blood sugar, and help with digestion.​ Apart from the food industry, rapeseed oil has a major application in the personal care products such as oils, creams, and lotions. The presence of Vitamin E and antioxidants in cosmetic products helps in reducing scar tissues, repairs damaged hair, repairs skin conditions such as itching, eczema, and acne thereby promoting healthy skin. Rapeseed oil is also used as a carrier oil that is used topically. The change in consumer preferences owing to health reasons & veganism engulfs has led to wider accessibility of these products in supermarkets, which in turn, has bolstered the overall market across the world. Hence, the diverse application of rapeseed across many industries is expected to drive the market during the forecast period.

Europe Holds A Major Share In The Market

Europe holds a major share of the rapeseed global market. France, Germany, and the United Kingdom account for more than 80.0% of Europe's rapeseed production. Higher oil content of 40.0% than compared to other major oilseeds renders higher benefits to oilseed farmers. Rapeseed is mainly grown for oil and meal in Europe. Growing awareness related to nutritional benefits of rapeseed is encouraging higher demand globally which will continue to drive consumption over the forecast period in Europe. Increasing competition from animal fats and recycled vegetable oils as feedstocks for biofuels and stagnant to declining biofuels production adds to increasing pressure on the rapeseed oil market.

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