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Betaine Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

  • ID: 5318515
  • Report
  • April 2021
  • Region: Global
  • 95 Pages
  • Mordor Intelligence


  • AMINO GmbH
  • Dow
  • Evonik Industries AG
  • Kao Corporation
  • Merck KGaA
The Betaine Market is projected to register a CAGR of over 6% during the forecast period (2021-2026).

The market was negatively impacted due to COVID-19 in 2020. Owing to the pandemic scenario, several countries went into lockdown. This affected various industries such as food, beverage, and dietry supplements, personal care, detergents, and others due to supply chain disruptions, work stoppages, and labor shortages. However, the condition is expected to recover in 2021, thereby restoring the growth trajectory of the market over the forecast period.
  • The major factors driving the growth of the market studied are its increased commercial usage as a surfactant, growing usage in the food and beverage industry, and increasing demand from the personal care industry.
  • On the flip side, synthetic cosmetics leading to skin and hair problems and the negative impact of the COVID-19 outbreak serves as restraints for the studied market.
  • The use of betaine as an anti-stress agent for animals is likely to provide opportunities for the studied market, during the forecast period.
  • North America dominated the market across the world, owing to high demand from personal care products, and food, beverage, and dietary supplements in the region.

Key Market Trends

Personal Care Segment to Dominate the Market Demand
  • Betaine has been extensively used in the personal care industry as an alternative to sulfur-based surfactants. It acts effectively as irritation mitigating agent, which is mainly used in baby shampoos and ultra-mild personal care products.
  • Water retention and moisturizing properties of betaine make it a widely useful raw material for the cosmetic industry.
  • Besides, it is widely used as a surfactant, emulsifier, and emollient in personal care products, such as lotion, shampoos, skin cleansers, etc.
  • Today, the global cosmetic industry has been focusing on innovation and the development of new products with safe and sulfur-free natural ingredients. This is expected to have a favorable impact on the betaine demand, as it is considered to be a mild surfactant, which holds a minimal risk of skin and eye irritation problems.
  • The demand for personal care products has been increasing at a noticeable rate in the regions, like Asia-Pacific and the Middle East, with cultural change, the influence of western culture, increased cosmetic demand from the youth population, and rising women employment.
  • Skin care application dominated the global personal care industry with an estimated share of around 40%. Increasing youth population, growing purchasing power among urban households, and preference for a sophisticated lifestyle are driving the market for skin care products, globally. The global skin care market is expected to grow at an average rate of around 5%, annually.
  • Hence, all such trends are likely to drive the demand for personal care products across the world, which is further likely to drive the demand for the betaine market, during the forecast period.

North America Region to Dominate the Market
  • North America region dominated the global market share. Betaine demand in the region is majorly driven by the strong demand from the industries engaged in the production of personal care, animal feed, dietary supplements, and function drink products.
  • The United States represents the largest market in the region, due to increased demand from the pharmaceutical and personal care industries. The country is the largest producer of pharmaceutical and personal care products in the world.
  • The United States cosmetics products market was valued at USD 16,153.1 million in 2020, and it is expected to reach USD 21,003.1 million by 2025 during the forecast period, 2020-2025.
  • The country has been investing heavily in research and development to innovate new personal care products with the help of sulfur-free raw materials and the development of generic medicines is also expected to provide new opportunities for the betaine market over the coming years.
  • Besides, the high dependency of the population on junk and ready-to-eat food products has also led to increased obesity issues among the population. This, in turn, has increased awareness of calorie reduction, weight loss, and the importance of protein intake.
  • In United States, revenue generated by the food and beverages segment is projected to reach USD 21,320 million in 2021. The revenue is expected to show an annual growth rate of over 4.5%, resulting in a projected market of USD 25,659 million by 2025.
  • Hence, with the increase in health and wellness awareness among the population, the demand for dietary supplements has increased substantially. Therefore, in order to cater to the demand, the production of dietary supplements has also been increasing, which is further adding to the demand for betaine in the region.

Competitive Landscape

The betaine market is highly fragmented, where numerous players hold an insignificant share of the market. Some of the noticeable players in the market include BASF SE, Dow, Evonik Industries AG, Solvay, and Kao Corporation, amongst others.

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Note: Product cover images may vary from those shown


  • AMINO GmbH
  • Dow
  • Evonik Industries AG
  • Kao Corporation
  • Merck KGaA

1.1 Study Assumptions
1.2 Scope of the Study
4.1 Drivers
4.1.1 Increased Demand from Personal Care Sector
4.1.2 Growing Usage in Food and Beverage Industry
4.1.3 Increased Commercial Usage as Surfactant
4.2 Restraints
4.2.1 Synthetic Cosmetics Leading to Skin and Hair Problems
4.2.2 Negative Impact of COVID-19 Pandemic
4.3 Industry Value-Chain Analysis
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5.1 Form
5.1.1 Betaine Anhydrous
5.1.2 Betaine Monohydrate
5.1.3 Betaine HCl
5.1.4 Cocamidopropyl Betaine
5.1.5 Other Forms
5.2 Type
5.2.1 Synthetic Betaine
5.2.2 Natural Betaine
5.3 Application
5.3.1 Food, Beverages, and Dietary Supplements
5.3.2 Animal Feed
5.3.3 Personal Care
5.3.4 Detergent
5.3.5 Other Applications
5.4 Geography
5.4.1 Asia-Pacific China India Japan South Korea Rest of Asia-Pacific
5.4.2 North America United States Canada Mexico
5.4.3 Europe Germany United Kingdom France Italy Rest of Europe
5.4.4 South America Brazil Argentina Rest of South America
5.4.5 Middle-East and Africa Saudi Arabia South Africa Rest of Middle-East and Africa
6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
6.2 Market Share Analysis**/Ranking Analysis
6.3 Strategies Adopted by Leading Players
6.4 Company Profiles
6.4.1 AMINO GmbH
6.4.2 BASF SE
6.4.3 Dow
6.4.4 Evonik Industries AG
6.4.5 Kao Corporation
6.4.6 Merck KGaA
6.4.7 Nutreco
6.4.8 Solvay
6.4.9 Stepan Company
6.4.10 Sunwin Biotech Shandong Co., Ltd.
7.1 Use of Betaine as Anti-stress Agent for Animals
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • AMINO GmbH
  • Dow
  • Evonik Industries AG
  • Kao Corporation
  • Merck KGaA
  • Nutreco
  • Solvay
  • Stepan Company
  • Sunwin Biotech Shandong Co., Ltd.
Note: Product cover images may vary from those shown