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Malaysia Floriculture Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

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  • 85 Pages
  • April 2023
  • Region: Malaysia
  • Mordor Intelligence
  • ID: 5318579
UP TO OFF until Jun 30th 2023
The Malaysian floriculture market is projected to register a CAGR of 4.6% during the forecast period.

Key Highlights

  • The market is witnessing growth due to factors such as growing export potential and government support to increase cut flower production. Among the temperate flowers, the chrysanthemum segment of the market studied was the largest segment in 2022, with a consumption value of USD 30,978.8 thousand. Chrysanthemum has the potential for further expansion during the forecast period due to large acres of production. The growers' high-quality outputs are held to a strict SOP standard, and there is a substantial global market for it. Growers in the country play an essential role in the distribution channel of flowers in both domestic and foreign markets.
  • Over the long term, the increasing export demand is anticipated to drive the market's growth. Japan, Thailand, Singapore, and Australia are the major countries importing cut flowers from Malaysia. China, India, the Netherlands, and Indonesia are the major countries exporting cut flowers to Malaysia.

Malaysia Floriculture Market Trends

Increasing Government Support is Aiding the Expansion of Cultivated Area

  • Over the last 3 years, Malaysia has become home to a wide-ranging assortment of floriculture species that could generate a decent income for producers and traders and contribute to the national income. Therefore, for the sector's growth, the country's government is offering various support programs.
  • For instance, in the National Agro-food Policy (2011-2020), the government has listed floriculture as one of its high-value industries. Development of areas for cultivating temperate flowers in the highlands is expected to cover 120 hectares, including the Lojing Highlands, Kelantan, Kinta Highlands, Perak, Sabah, and Sarawak.
  • Floriculture Nursery Commercial Zones are also likely to be developed in strategic areas to meet the demand for landscape plants under this plan. Furthermore, through this policy, the government increased the area under floriculture production to 3,500 hectares in 2020. For this purpose, the government is strengthening its support services through public-private partnerships and by providing extension services to develop a competitive floriculture industry.​
  • The government also has drawn-out tax and financial incentives to draw more attention toward new investments in the floriculture industry and promote the export of floriculture products. The 'Pioneer Status' is an incentive expected to permit the business five years of partial tax relief. Local companies that export agricultural products, including floriculture, are qualified for enhanced export allowance rates of up to 30%, 50%, and 100%, depending on their export value. The increasing area under floriculture and increased support activities for increasing investments in the sector are expected to drive the floriculture market in Malaysia during the forecast period.

Growing Export Potential for Floral Products

  • Malaysia is one of the major exporters of cut flowers worldwide. The export value of fresh-cut flowers reached more than USD 80 million every year. The country exports simple climate flowers, such as roses, carnations, lilies, leaf cuttings, and decorative plants. Most floriculture products in Malaysia are produced to meet export market needs.
  • In 2021, Japan was the top export destination for floriculture, followed by Australia, Singapore, Thailand, China, and the United Arab Emirates. For instance, the cut flower export value increased by 3.5% between 2020 and 2021, reaching a value of USD 90.5 million due to increased demand from Asia-Pacific countries such as Japan, Singapore, and other countries.
  • The widest variety of exported orchids comprises dendrobium, sranda, and mokara. Singapore, Australia, Japan, and Saudi Arabia are the major export destinations for fresh orchids. Therefore, increased demand for the export of flowers has helped the market's growth during the forecasted period.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.

Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5.1 Flower Type
5.1.1 Orchids
5.1.2 Rosa
5.1.3 Chrysanthemum
5.1.4 Carnation
5.1.5 Aster
5.1.6 Gerbera
5.1.7 Lily
5.1.8 Other Flowers
6.1 Value Chain Analysis
6.2 Distribution Channel Analysis
6.3 PESTLE Analysis