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Global Toy Market Overview, 2020-25

  • ID: 5318817
  • Report
  • April 2021
  • Region: Global
  • 115 pages
  • Bonafide Research
until Dec 31st 2021


  • Bandai Namco,
  • Dream International
  • Hasbro
  • Kids II, Inc.
  • LEGO Group
  • Playmobil
  • MORE

The publisher in its report titled “Global Toy Market Overview 2025” outlines valuable insights on Global Toy Market from the period 2014 to 2019 and forecasts the market for 2025, with due consideration to macroeconomic, demographic, and social developments in the Global Toy Market. The research incorporates various trends and patterns that have been observed in the toy market during the study and has attempted to retrace the growth pattern from 2014 to 2025. The Global toy market is valued at USD 110.97 Billion in 2019 and is expected to grow to reach over USD 130 Billion in 2025.

To identify the market dynamics from different angles, the publisher sliced the market into relevant segments. The segmentation done is based on age group, the range of product line, and the sales channels in the market. The age group is categorized into a 0-8 age group, a 9-15 age group, and an above 15 age group. The product lines for the toy market include – action figures, arts and crafts, building sets, dolls, games and puzzles, infant/ toddler/ preschool toys, youth electronics, outdoor and sports toys, plush toys, miniature vehicles replicas, and explorative toys.

Globally we have seen industry reshuffling their product lines to match with the demands and changing consumer needs. Outdoor & sports toys have the highest market share globally majorly driven by the United States which also happens to be the biggest toy market in the world as of 2019. The product lines are also expected to be changing to adapt and suit the changing preferences of consumers. Also, a boost in the demand for traditional toys is observed in some of the MEA and Asia Pacific markets. When the market is segmented according to age group, it is evident that the consumers are gradually drifting away from the toy and are shifting towards other entertainment mediums such as computer and video gaming. This shrinks and entire age category of children above 15 years of age. The 9-15 years category shows immaterial change and accounts for roughly 50% of all toy sales in the world. This category also has a scope to grow as more and more manufacturers are competing for the licenses. The toys that fall in the age category for 9-15 years are perfectly positioned to endorse brand licensing. Also, there has been significant innovation and change in product designs and nature of toys in the early age category of 0-8 years old. The 0-8 years category toys mostly included infant/toddler toys such as object replicas, vehicles, and dolls. It has been observed that the 0-8 years category shows signs of maturity in the more developed markets such as the US, UK, Germany, and France whereas the emerging markets in the global toy market landscape are seeing an expanding share of the category.

The sales and distribution channel for the toy market has been split into online and offline channels. The outbreak of the novel coronavirus has added impetus to the growth of online sales channels of the market. For regions like North America, Europe, and Latin America where the majority proportion of annual sales of toys are generated during the festive seasons in winter, the respective toy markets have seen the expansion of sales channels. However, a robust e-commerce system also played a key role in the effective transition of consumers to move from offline retail stores, supermarkets to shop for toys online. For emerging markets such as Latin America, Asia Pacific, and MEA, the toy companies are expected to monitor the development of online sales channels for toys as these regions have exponential growth in internet users over the last half a decade.


  • Geography: Global
  • Base Year: 2014
  • Historical Year 2019
  • Forecast Year: 2025


  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa


  • Market Size By Value for the period (2014 to 2025F
  • Market Share by Age Group
  • Market Share by Region
  • Market Share by Country
  • Market Share by Company


  • What is the size of the global toy market?
  • What are changing preferences of consumers in the global toy market?
  • How are companies adapting to the changing demand trends in the global toy market?
  • What is the scenario of distribution channels in the global toy market?
  • What are the challenges to the global toy market?
Note: Product cover images may vary from those shown


  • Bandai Namco,
  • Dream International
  • Hasbro
  • Kids II, Inc.
  • LEGO Group
  • Playmobil
  • MORE
1. Executive Summary

2. Report Methodology

3. Global Toys Market Outlook
3.1. Market Size by Value
3.2. Market Share
3.2.1. By Age Group
3.2.2. By Product
3.2.3. By Sales Channel
3.2.4. By Region
3.2.5. By Country
3.2.6. By Company

4. North America Toys Market Outlook
4.1. Market Size by Value
4.2. Market Share
4.2.1. By Age Group
4.2.2. By Product
4.2.3. By Sales Channel
4.2.4. By Country
4.3. US Toys Market Outlook
4.3.1. Market Size by Value
4.4. Canada Toys Market Outlook
4.4.1. Market Size by Value
4.5. Mexico Toys Market Outlook
4.5.1. Market Size by Value

5. Europe Toys Market Outlook
5.1. Market Size by Value
5.2. Market Share
5.2.1. By Age Group
5.2.2. By Product
5.2.3. By Sales Channel
5.2.4. By Country
5.3. Germany Toys Market Outlook
5.3.1. Market Size by Value
5.4. UK Toys Market Outlook
5.4.1. Market Size by Value
5.5. France Toys Market Outlook
5.5.1. Market Size by Value
5.6. Italy Toys Market Outlook
5.6.1. Market Size by Value
5.7. Spain Toys Market Outlook
5.7.1. Market Size by Value
5.8. Russia Toys Market Outlook
5.8.1. Market Size by Value

6. Asia Pacific Toys Market Outlook
6.1. Market Size by Value
6.2. Market Share
6.2.1. By Age Group
6.2.2. By Product
6.2.3. By Sales Channel
6.2.4. By Country
6.3. China Toys Market Outlook
6.3.1. Market Size by Value
6.4. Japan Toys Market Outlook
6.4.1. Market Size by Value
6.5. India Toys Market Outlook
6.5.1. Market Size by Value
6.6. Australia Toys Market Outlook
6.6.1. Market Size by Value

7. Latin America Toys Market Outlook
7.1. Market Size by Value
7.2. Market Share
7.2.1. By Age Group
7.2.2. By Product
7.2.3. By Sales Channel
7.2.4. By Country
7.3. Brazil Toys Market Outlook
7.3.1. Market Size by Value
7.4. Argentina Toys Market Outlook
7.4.1. Market Size by Value
7.5. Colombia Toys Market Outlook
7.5.1. Market Size by Value

8. Middle East & Africa Toys Market Outlook
8.1. Market Size by Value
8.2. Market Share
8.2.1. By Age Group
8.2.2. By Product
8.2.3. By Sales Channel
8.2.4. By Country
8.3. Saudi Arabia Toys Market Outlook
8.3.1. Market Size by Value
8.4. UAE Toys Market Outlook
8.4.1. Market Size by Value
8.5. Qatar Toys Market Outlook
8.5.1. Market Size by Value
8.6. South Africa Toys Market Outlook
8.6.1. Market Size by Value

9. Market Dynamics
9.1. Key Drivers
9.2. Key Challenges

10. Market Trends and Developments
10.1. Educational and Interactive Toys
10.2. Toys Inspired by Fictional Characters and Cults.
10.3. Gender Neutral Toys and Toys Challenging Stereotypes.

11. Company Profiles
11.1.1. Bandai Namco Entertainment Inc.
11.1.2. Dream International
11.1.3. Hasbro
11.1.4. Jakks Pacific, Inc.
11.1.5. LEGO Group
11.1.6. Mattel Inc.
11.1.7. Playmobil
11.1.8. Ravensburger
11.1.9. Vtech
11.1.10. Clementoni
11.1.11. Goliath Games
11.1.12. Kids II, Inc.
11.1.13. KNEX Industries

12. Strategic Recommendations

13. Disclaimer
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • LEGO Group
  • Mattel Inc
  • Hasbro
  • Bandai Namco,
  • Vtech
  • Playmobil
  • Ravensburger
  • Jakks Pacific, Inc.
  • Dream International
  • Clementoni
  • Goliath Games,
  • Kids II, Inc.
  • KNEX Industries
Note: Product cover images may vary from those shown