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Natural Honey Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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  • 150 Pages
  • August 2022
  • Region: Global
  • Mordor Intelligence
  • ID: 5318834
The natural honey market is projected to register a CAGR of 7.4% during the forecast period (2022-2027).

The sudden outbreak of the COVID-19 pandemic has affected honey industries across the world. Extended lockdowns are a drawback for beekeepers since the movement of non-essential vehicles has come to a standstill. Farmers in Canada have reported struggling to get their shipment of beehives from aboard. Global food production, which depends a lot on bee pollination, got affected due to COVID-19 lockdowns in various countries. Natural honey has garnered noteworthy interest from consumers. Despite being conventional or organic, clinical trials of the US National Library of Medicines have undertaken a study on the efficacy of natural honey treatment in patients with the novel coronavirus. Although the outcomes are still at the nascent stage, natural honey has been demonstrated as a potent antimicrobial in many research investigations and has been considered a good alternative for antiviral drugs for the treatment of some viral infections.

Natural honey, due to its antibacterial, antiviral, and anti-fungal properties, is receiving appreciation and wider acceptance as an effective medicine to treat acute cough and throat infection observed in COVID-19-infected patients. Honey is largely used as a natural sweetener. Honey can be used in beverages, processed foods, jams, and jellies and is increasingly used as an ingredient in health and beauty products. Honey has been linked to various health benefits. Studies have found that it may help reduce risk factors for heart diseases like blood pressure and cholesterol and improve wound healing and throat infections. With increasing demand from consumers and high health benefits, the market is expected to grow over the forecast period and have a long-term impact.

China and Turkey are the major producers of honey, while Germany and Japan are among the highest importers. The import volume increased in China from 3,824 metric ton in 2018 to 4,272 metric ton in 2020. China is the official European supplier to importing countries like Spain, Germany, and the United Kingdom. Chinese honey is sourced from small beekeepers of the Qinghai region of China.

Beeswax is a byproduct of honey production. It makes a wonderful ingredient in aromatherapy, cosmetics, and skincare products, wood finishes, waxes, waterproofing products, and dental molds.

Key Market Trends

Increasing Demand for Natural Sweeteners

Increasing consumer preferences for healthy and natural alternatives over artificial sweeteners and the increasing awareness about the benefits of honey are majorly driving the growth of the natural honey market.

Artificial sweeteners lead to obesity, elevated cholesterol, mineral depletion, tooth decay, hypertension, and cardiovascular diseases. They are also responsible for causing Type 2 diabetes, metabolic syndrome, and different types of cancers and tumors. On the other hand, honey has a lower glycemic index (GI), which means that it does not raise blood sugar levels quickly, and it is also filled with antioxidants that offer substantial benefits to the human body. Natural honey is a pure, unfiltered, and unpasteurized sweetener made by bees from the nectar of flowers and is known for its incredible nutritional value and health powers. Honey is progressively advocated as a substitute for sugar due to its health benefits. There is enough research that proves that replacing sugar with honey can actually help prevent gaining weight and also lower blood sugar levels. A daily dose of raw honey raises levels of good antioxidants in the body that help boost the immune system.

As per the latest food consumption trends, consumers worldwide are increasingly concerned about consuming food products that enhance their immunity levels, particularly after the rapid spread of COVID-19. Therefore, this factor is anticipated to attract a new set of consumers to the honey market.

Furthermore, governments and international organizations have been promoting honey as an important food ingredient and a beneficial mediational ingredient. For instance, the World Health Organization (WHO) has recommended it as an effective natural remedy for cough in small children, as well as for chronic cough in adults.

The honey-based spread is a growing market in North America and Europe in terms of clean labeling. About 50% of the American population consumes honey. The purity and naturalness of honey are the crucial criteria considered by consumers while purchasing the product. Thus, the popularisation of and demand for natural sweeteners are likely to drive the market during the forecast period.

Asia-Pacific Dominates the Market

Asia-Pacific registers as the dominant region across the world. In Asia-Pacific, China holds the largest share of honey production and consumption, followed by India. China's vast territory, rich nectar source, large population, and improvement in people's living standards are the reasons for the rise in domestic honey production. Honey, in China, is a staple food that is available more easily than sugar in a supermarket. In 2020, with a population of more than 1.4 billion inhabitants, honey consumption exceeded 300,000 metric ton per year in China.

As the natural honey demand is increasing in this region, companies have started introducing new varieties to the Asia-Pacific region. For instance, DELTA Commerce offers organic honey in varieties like thyme, lavender, rosemary, eucalyptus, etc. Kato Brothers Honey Co. Ltd had introduced Sakura honey as its specialty in the Japanese market.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

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Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain Analysis
5.1 Geography (Production Analysis, Consumption Analysis by Value and Volume, Import Analysis by Value and Volume, Export Analysis by Value and Volume, and Price Trend Analysis)
5.1.1 North America United States Canada Mexico
5.1.2 Europe Spain Ukraine Poland Germany
5.1.3 Asia-Pacific China India Japan New Zealand
5.1.4 South America Argentina Brazil
5.1.5 Middle-East and Africa Turkey Iran