City Growth Engines in Consumer - Thematic Research

This report provides an overview of how FMCG companies are adapting for to meet demands in our changing cities. It looks at how particular technologies have been implemented, and how popular their uptake has been. Furthermore, it assesses the impact that COVID-19 has had on resilience, and how it will influence consumer behavior in the years ahead.

City growth engines has been affected due to the rapid adjustments observed during COVID-19. Companies have had to adapt to meet changes in demand and behavior, as well as the adverse impact of external factors like climate change. The outbreak of the pandemic has accelerated the demand to build smart cities that mitigate future market disruption.

Scope

• The pandemic has changed consumer perceptions and behaviors in urban environments. COVID-19 has accelerated the need to design new urban areas that mitigate against future market disruption. Green infrastructure will become increasingly important, as well as demand for localism.
• Online shopping will become increasingly entrenched behavior for consumers, as will takeaway in foodservice.
• New forms of digitalization will continue to enhance the e-commerce experience. Traditional retail has suffered while online channels have boomed in popularity.

Reasons to Buy

• Gain insight into the latest sub-trends around urbanization and changing urban environments.
• Identify emerging technologies to help better position your company.
• Discover how new consumer behavior will influence actions going forward.