United Kingdom (UK) Window Dressings (Homewares) Market to 2025

"United Kingdom (UK) Window Dressings (Homewares) Market to 2025" report offers comprehensive insight and analysis of the Window Dressings market (including forecasts up to 2025), the major players, the main trends and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer market shares, consumer data and outlook. The report focuses on the following sub-categories: readymade curtains, made to measure curtains, readymade blinds, made to measure blinds, shutters, nets and voiles, window dressings accessories. The consumer data is derived from consumer research undertaken over February 2021. 2,000 nationally representative UK consumers were interviewed for the survey.

The Window Dressings market underperformed the overall Homewares market in 2020. Made to measure curtains and blinds dragged down Window Dressings, but lockdowns did not prevent consumers from buying window dressings. Some spend transferred online, with online pureplays being the main beneficiary of this.

Scope

• Made to measure curtains dragged down Window Dressings in 2020 as consumers preferred their readymade counterparts.
• Purchases were primarily for a new look rather than for replacement as shoppers were inspired to redecorate their homes.
• Window Dressings shoppers were unphased by brands, and instead prioritised price and quality.
• Lockdown restrictions drove online growth and benefited online pureplays in particular.

Reasons to Buy

• Discover what will drive growth in the Window Dressings market out to 2025 to help form an effective growth strategy and target investment to high-performance categories.
• Understand how consumer shopping habits and sentiments are changing amid the pandemic.
• Identify the key retailers in the Window Dressings market and understand their customer demographics.
• Understand the customer journey for Window Dressings purchases, from research to fulfilment.