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Foodtech - How Will MENA Order Online Post COVID-19?

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  • June 2020
  • Region: Africa, Middle East
  • Redseer
  • ID: 5319473
Perspective on the post-covid developement in ordering food online

The UAE Food-tech market size was valued around USD 1270 Million in 2019 and is growing at a compound annual growth rate (CAGR) of around 25% .

As a result of COVID 19 outbreak, The combination of consumers’ interest in avoiding public places, government orders to stay at home have moderate impact on Food-tech services.With the closure of restaurant dine-in services to slow the spread of the Coronavirus, Food-tech has become a crucial business model overnight.On the other hand, with the increase in cooking activity at home and restriction on home delivery in some places has neutralised the impact of closure of restuarant at some extent. Restaurants today have only two options: they can stay open by offering online delivery and/or takeout, or close up shop and wait for the proverbial storm to pass. the sudden focus on Food-tech is set to alter consumer behavior well after the pandemic subsides, accelerating the industry’s penetration in the UAE.

Overall, factors such as the increasing demand for quick access to food at affordable prices and the development of the overall food delivery industry that allows customers to order food from selected restaurants are the major factors contributing to the growth of the market.

Key Questions answered:
1 How is Food-tech landscape changing in the light of COVID-19?
2 How Food-tech players are positioned in the food-tech industry, how well they’re meeting demand during the pandemic, and how they are expected to fare in the space beyond the pandemic.
3 What are the players offerings that will add value to the customers’ lives?
4 What are key customer needs which are being addressed by different food-tech players?
5 How is Food-tech the future of food service in MENA? How will the market grow in the coming years, on the backdrop of COVID-19? 6 How Food-tech players can maximize their performances after the pandemic with innovations in last mile delivery, customer experience and operational capabilities?


Extensive trade interviews with selected key experts in the field to get in-depth detail of Food-tech Industry. The purpose of these interviews is to assess key subjects in the market such as gaining information concerning the player operations, understanding the market trends and competitive Landscape.

Primary research to understand customer behaviour and preference through customer surveys and analysis covering various demographics based on age, profession, income-level,etc.

The publisher combines exclusive primary research with IP and Secondary research to provide an accurate and unique analysis.

Market Segmentation

1 By Channel Type
1.1 Omnichannel/Restaurant
1.2 Virtual Restaurant
1.3 Dark Kitchen/ Satellite Kitchen
1.4 Food Aggregator

This report also covers sector-level insights such as online food delivery profitability as well as player-level insights such as Rebel Foods business model, One Nation business model, CareemNow business model, Kitchen Nation business model and Talabat business model, among others.

Furthermore, it gives a detailed analysis of the following key players in the UAE Food-tech market, covering their preference among consumers, capacity, and latest developments like investment, capacity expansions and partnership

Key Food-tech Players are:

1 Talabat
2 CareemNow
3 Kitopi
4 Kitchen Nation
5 Rebel Foods
6 Dominos
7 Sweatheart
8 One Nation

Table of Contents

1. Market Scenario
1.1. Market Size (Current & Historical)
1.2. Market YoY Growth
1.3. Food tech penetration in Food service market
1.4. Impact of Covid-19 on online industry
1.5. Market trends during Covid-19
2. Competitive landscape
2.1. Market categorization by Food tech channels
2.2. Food tech players strategies in recent times
2.2.1. Raised capital
2.2.2. Partnership
2.2.3. Expansion/Launching new venture
3. Consumer Perspecitve
3.1. Impact of Covid-19 on Consumer behaviour
3.2. Consumer adoption of Food-tech
3.2.1. Influx of First-time users
3.2.2. Stickiness of existing consumers
3.3. Consumer decision criteria
3.4. Consumer preference for online ordering and Dine-in service
4. Post Covid-19 development
4.1. Challenges in the Food-tech market
4.2. Market Forecast( Moderate & Optimistic scenario)
4.3. Demand & Supply drivers
4.4. Market ecosystem drivers
4.5. Shift in consumer behaviour from dine-in to online ordering
4.6. Recommendation of how Food-tech players can maximize their performances post Covid-19


1. Primary Research Consumers, stakeholders and industry experts are interviewed to help us validate key trends and market estimations.

While the exact figures may vary for different reports, on average, the publisher conducts:

  • ~1,000+ consumer surveys
  • ~30+ IDIs (in-depth interviews) with stakeholders (consumers, suppliers, distributors and delivery executives, among others)
  • ~25+ detailed discussions with industry experts Depending on the report in question, consumers and stakeholders are distributed across:
    • City tiers (Metros, Tier 1, Tier 2, Tier 3 & Tier 4 cities)
    • Income levels
    • Genders
    • Age groups
    • Professions
    • Internet usage pattern
    • Geographies


2. Secondary Research Secondary includes analysis of databases available in public domain. Information sought is cross-referenced and aligned for soundness.

Note: In order to maintain confidentiality, results and analysis of the surveys and expert interviews are presented at level of overall scenario analysis and representation only.