Direct-to-Home (DTH) Services Global Market Report 2024

The direct-to-home(dth) services market size has grown steadily in recent years. It will grow from $130.47 billion in 2023 to $134.06 billion in 2024 at a compound annual growth rate (CAGR) of 2.8%. The growth observed in the historical period can be attributed to factors such as the liberalization of broadcast, the expansion of digital TV services, increased consumer demand for more channels, the growth of the middle-class population, competitive pricing and packaging strategies, and the penetration of DTH services into rural markets.

The direct-to-home(dth) services market size is expected to see steady growth in the next few years. It will grow to $150.58 billion in 2028 at a compound annual growth rate (CAGR) of 2.9%. The anticipated growth in the forecast period can be attributed to factors such as technological evolution with a focus on 4K and beyond resolution, integration of over-the-top (OTT) services and hybrid offerings, expansion of value-added services, an increase in HD channels and content, and the implementation of targeted advertising and personalization. Major trends expected in the forecast period include content customization and bundling, a shift towards on-demand and streaming services, multi-screen and cross-device viewing, integration of interactive features, and a heightened focus on regional and local content.

The growth in demand for ultra-HD quality content is a driving force in the Direct-To-Home (DTH) services market. Ultra High Definition (UHD) provides high-resolution and superior image quality on 4K/UHD televisions. According to a research report by Intertrust Group, the global 4K Ultra HD TV market is projected to reach $380.9 billion by 2025. Ultra HD televisions represent the latest and fastest-growing segment in consumer electronics, with the USA leading the growth in the 4K/UHD market, followed by the UK, France, Germany, and China. DTH service providers such as AT&T and DirecTV are upgrading channels to stream at 4K/UHD quality, catering to the increasing demand for energy-efficient and high-quality video content. Notably, 44% of US TV purchasers reported acquiring new TVs because of a desire for larger screens. Consequently, the demand for UHD is propelling the Direct-To-Home (DTH) services market alongside the rise of DTH services and OTT applications.

An increase in disposable income stands out as a significant driver in the Direct-To-Home (DTH) services market. Disposable income, which represents the money available for spending and saving after deducting taxes and essential expenses, plays a crucial role. DTH services offer cost-effective and customizable entertainment options, potentially saving consumers money and augmenting disposable income by allowing them to choose specific content. According to the Bureau of Economic Analysis, disposable personal income increased by $7.3 billion (less than 0.1 percent) in July 2023. This rise in disposable income is anticipated to propel the Direct-To-Home (DTH) services market further.

Despite these positive trends, signal latency poses a challenge to the Direct-To-Home (DTH) services market. Signal latency refers to the time taken for a satellite signal to traverse from the server to an end-user. With increased online streaming activities, streaming latency has decreased compared to traditional distribution methods. For instance, Starlink, the satellite internet constellation by SpaceX, experienced a drop in median download speeds and an increase in latency, highlighting the impact of signal latency on user experience. Consequently, signal latency remains a constraint on the growth of the Direct-To-Home (DTH) services market.

A current trend emerging in the Direct-To-Home (DTH) services market is the incorporation of interactive TV services. Interactive services encompass various activities, such as movie-on-demand, video conferencing, and email, enhancing user engagement. DTH service providers are integrating interactive services to transform the user interface and compete with OTT players. The television industry has adapted to provide interactive services and games alongside channel broadcasting to enhance the overall user experience.


In June 2023, Eutelsat Communications partnered with Du to upgrade DTH satellite services across the Middle East and North Africa, aiming to optimize user experience and offer enhanced content delivery. This strategic collaboration enables Du to provide superior content delivery to consumers in the region and further enrich their viewing experience. Du, based in the UAE, is a prominent telecommunications company.

Major companies operating in the direct-to-home(dth) services market report are DirecTV Group Inc., Bharti Telemedia Limited, BCE Inc., Dish Media Network Limited, ARRIS International Limited, Optus Communications Pty Ltd., True Corporation Public Company Limited, Shaw Communications Inc., True Visions Group Company Limited, Dish TV India Pvt. Ltd., Viasat Inc., Sky Italia Srl, SES SA, Star Group Limited, Sky Deutschland GmbH, Eutelsat Group, Foxtel Management Pvt. Ltd., Astro Malaysia Holdings Berhad, Tata Play Ltd., Videocon D2H Ltd., Sun Direct TV Private Limited, Cignal TV Inc., Norsat International Inc., Astro All Asia Networks PLC, Freesat Ltd., Thaicom Public Company Limited, AUSTAR United Communications Limited, Nahuelsat S.A., Shin Satellite Public Company Ltd., Pace Micro Technology PLC, Tivu Sat.

Asia-Pacific was the largest region in the direct-to-home (DTH) services market in 2023. North America was the second largest region of the direct-to-home (DTH) services market report. The regions covered in the direct-to-home(dth) services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the direct-to-home(dth) services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The main types of DTH services include standard TV, HD (High Definition), and ultra-HD. HD refers to video with higher resolution and quality compared to standard-definition video. These services are subscribed to through various plans such as basic, premium, and other subscriptions, catering to residential, commercial, and on-vehicle users.

The direct-to-home (DTH) services market research report is one of a series of new reports that provides direct-to-home (DTH) services market statistics, including direct-to-home (DTH) industry global market size, regional shares, competitors with a direct-to-home (DTH) services market share, detailed direct-to-home (DTH) services market segments, market trends and opportunities, and any further data you may need to thrive in the direct-to-home (DTH) services industry. This direct-to-home (DTH) services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The direct-to-home (DTH) services market includes revenues earned by entities by providing broadcasting or streaming services. The DTH services can be accessed directly from satellite because of wireless technology. The DTH services can be provided in standard definition (SD), high definition (HD), and ultra-high definition (UHD) with basic and premium subscription plans. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.