Online Retail in Brazil - Market Summary, Competitive Analysis and Forecast to 2025

Online Retail in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The online retail market includes all sales within Clothing & Footwear, Electricals, Food & Grocery, Health & Beauty, Home and Other (Books, News & Stationery, Jewelry & Watches, Luggage & Leather Goods, Music, Video & Entertainment Software, Sports & Leisure Equipment and others) segments, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer. Online specialists retailers include sell only via the internet. Other online retail is a sell done online by retailers that also operate via offline channels (in-store, mail order, direct selling, etc.)
The Brazilian online retail sector had total revenues of $31.3bn in 2020, representing a compound annual growth rate (CAGR) of 26.5% between 2016 and 2020.
The electrical and electronics retail segment accounted for the sector’s highest value-share in 2020, with total revenues of $15.1bn, equivalent to 48.1% of the sector's overall value.
The value of the Brazilian online retail sector grew by 42% in 2020.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the online retail market in Brazil
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Brazil
Leading company profiles reveal details of key online retail market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Brazil online retail market with five year forecasts

Reasons to Buy

What was the size of the Brazil online retail market by value in 2020?
What will be the size of the Brazil online retail market in 2025?
What factors are affecting the strength of competition in the Brazil online retail market?
How has the market performed over the last five years?
How large is Brazil’s online retail market in relation to its regional counterparts?

Frequently Asked Questions about the Brazilian Online Retail Market

What is the estimated value of the Brazilian Online Retail Market?

The Brazilian Online Retail Market was estimated to be valued at $31.33 Billion in 2020.

What is the growth rate of the Brazilian Online Retail Market?

The growth rate of the Brazilian Online Retail Market is 11.8%, with an estimated value of $54.93 Billion by 2025.

What is the forecasted size of the Brazilian Online Retail Market?

The Brazilian Online Retail Market is estimated to be worth $54.93 Billion by 2025.

Who are the key companies in the Brazilian Online Retail Market?

Key companies in the Brazilian Online Retail Market include MercadoLibre Inc, Americanas SA, Via Varejo S.A., Magazine Luiza SA, Alibaba Group Holding Limited and Amazon.com, Inc..

Report Attribute	Details
No. of Pages	58
Published	October 2021
Forecast Period	2020 - 2025
Estimated Market Value ( USD ) in 2020	$ 31.33 Billion
Forecasted Market Value ( USD ) by 2025	$ 54.93 Billion
Compound Annual Growth Rate	11.8%
Regions Covered	Brazil

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What are the main business models in the market?
7.3. What strategies do the leading players follow?
7.4. Who are the main challengers to the incumbents?
7.5. What is the rationale for the recent M&A activity?

8 Company Profiles

8.1. MercadoLibre Inc
8.2. Americanas SA
8.3. Via Varejo S.A.
8.4. Magazine Luiza SA
8.5. Alibaba Group Holding Limited
8.6. Amazon.com, Inc.

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Author

List of Tables

Table 1: Brazil online retail sector value: $ million, 2016-20
Table 2: Brazil online retail sector category segmentation: $ million, 2020
Table 3: Brazil online retail sector geography segmentation: $ million, 2020
Table 4: Brazil online retail sector value forecast: $ million, 2020-25
Table 5: MercadoLibre Inc: key facts
Table 6: MercadoLibre Inc: Annual Financial Ratios
Table 7: MercadoLibre Inc: Key Employees
Table 8: Americanas SA: key facts
Table 9: Americanas SA: Annual Financial Ratios
Table 10: Americanas SA: Key Employees
Table 11: Via Varejo S.A.: key facts
Table 12: Via Varejo S.A.: Annual Financial Ratios
Table 13: Via Varejo S.A.: Annual Financial Ratios (Continued)
Table 14: Via Varejo S.A.: Key Employees
Table 15: Magazine Luiza SA: key facts
Table 16: Magazine Luiza SA: Annual Financial Ratios
Table 17: Magazine Luiza SA: Annual Financial Ratios (Continued)
Table 18: Magazine Luiza SA: Key Employees
Table 19: Alibaba Group Holding Limited: key facts
Table 20: Alibaba Group Holding Limited: Annual Financial Ratios
Table 21: Alibaba Group Holding Limited: Key Employees
Table 22: Amazon.com, Inc.: key facts
Table 23: Amazon.com, Inc.: Annual Financial Ratios
Table 24: Amazon.com, Inc.: Key Employees
Table 25: Amazon.com, Inc.: Key Employees Continued
Table 26: Brazil size of population (million), 2016-20
Table 27: Brazil gdp (constant 2005 prices, $ billion), 2016-20
Table 28: Brazil gdp (current prices, $ billion), 2016-20
Table 29: Brazil inflation, 2016-20
Table 30: Brazil consumer price index (absolute), 2016-20
Table 31: Brazil exchange rate, 2016-20

List of Figures

Figure 1: Brazil online retail sector value: $ million, 2016-20
Figure 2: Brazil online retail sector category segmentation: % share, by value, 2020
Figure 3: Brazil online retail sector geography segmentation: % share, by value, 2020
Figure 4: Brazil online retail sector value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the online retail sector in Brazil, 2020
Figure 6: Drivers of buyer power in the online retail sector in Brazil, 2020
Figure 7: Drivers of supplier power in the online retail sector in Brazil, 2020
Figure 8: Factors influencing the likelihood of new entrants in the online retail sector in Brazil, 2020
Figure 9: Factors influencing the threat of substitutes in the online retail sector in Brazil, 2020
Figure 10: Drivers of degree of rivalry in the online retail sector in Brazil, 2020