Online Retail in Pakistan - Market Summary, Competitive Analysis and Forecast to 2025

Online Retail in Pakistan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The online retail market includes all sales within Clothing & Footwear, Electricals, Food & Grocery, Health & Beauty, Home and Other (Books, News & Stationery, Jewelry & Watches, Luggage & Leather Goods, Music, Video & Entertainment Software, Sports & Leisure Equipment and others) segments, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer. Online specialists retailers include sell only via the internet. Other online retail is a sell done online by retailers that also operate via offline channels (in-store, mail order, direct selling, etc.)
The Pakistani online retail sector had total revenues of $2.1bn in 2020, representing a compound annual growth rate (CAGR) of 40.9% between 2016 and 2020.
The electrical and electronics retail segment accounted for the sector’s highest value-share in 2020, with total revenues of $1.4bn, equivalent to 68% of the sector's overall value.
The value of the Pakistani online retail sector grew by 50.1% in 2020.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Pakistan
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Pakistan
Leading company profiles reveal details of key online retail market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Pakistan online retail market with five year forecasts

Reasons to Buy

What was the size of the Pakistan online retail market by value in 2020?
What will be the size of the Pakistan online retail market in 2025?
What factors are affecting the strength of competition in the Pakistan online retail market?
How has the market performed over the last five years?
What are the main segments that make up Pakistan's online retail market?

Frequently Asked Questions about the Pakistani Online Retail Market

What is the estimated value of the Pakistani Online Retail Market?

The Pakistani Online Retail Market was estimated to be valued at $2.1 Billion in 2020.

What is the growth rate of the Pakistani Online Retail Market?

The growth rate of the Pakistani Online Retail Market is 20.7%, with an estimated value of $5.39 Billion by 2025.

What is the forecasted size of the Pakistani Online Retail Market?

The Pakistani Online Retail Market is estimated to be worth $5.39 Billion by 2025.

Who are the key companies in the Pakistani Online Retail Market?

Key companies in the Pakistani Online Retail Market include Daraz Group, DigiBull Pvt Ltd, TCS E and COM Pvt Ltd.

Report Attribute	Details
No. of Pages	35
Published	October 2021
Forecast Period	2020 - 2025
Estimated Market Value ( USD ) in 2020	$ 2.1 Billion
Forecasted Market Value ( USD ) by 2025	$ 5.39 Billion
Compound Annual Growth Rate	20.7%
Regions Covered	Pakistan

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What are the main business models in the market?
7.3. What strategies do the leading players follow?
7.4. What is the rationale for the recent M&A activity?

8 Company Profiles

8.1. Daraz Group
8.2. DigiBull Pvt Ltd
8.3. TCS E-COM Pvt Ltd

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Author

List of Tables

Table 1: Pakistan online retail sector value: $ million, 2016-20
Table 2: Pakistan online retail sector category segmentation: $ million, 2020
Table 3: Pakistan online retail sector geography segmentation: $ million, 2020
Table 4: Pakistan online retail sector value forecast: $ million, 2020-25
Table 5: Daraz Group: key facts
Table 6: Daraz Group: Key Employees
Table 7: DigiBull Pvt Ltd: key facts
Table 8: DigiBull Pvt Ltd: Key Employees
Table 9: TCS E-COM Pvt Ltd: key facts
Table 10: TCS E-COM Pvt Ltd: Key Employees
Table 11: Pakistan size of population (million), 2016-20
Table 12: Pakistan exchange rate, 2016-20

List of Figures

Figure 1: Pakistan online retail sector value: $ million, 2016-20
Figure 2: Pakistan online retail sector category segmentation: % share, by value, 2020
Figure 3: Pakistan online retail sector geography segmentation: % share, by value, 2020
Figure 4: Pakistan online retail sector value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the online retail sector in Pakistan, 2020
Figure 6: Drivers of buyer power in the online retail sector in Pakistan, 2020
Figure 7: Drivers of supplier power in the online retail sector in Pakistan, 2020
Figure 8: Factors influencing the likelihood of new entrants in the online retail sector in Pakistan, 2020
Figure 9: Factors influencing the threat of substitutes in the online retail sector in Pakistan, 2020
Figure 10: Drivers of degree of rivalry in the online retail sector in Pakistan, 2020