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Digital Advertising Global Market Report 2021: COVID-19 Impact and Recovery to 2030

  • ID: 5323055
  • Report
  • May 2021
  • Region: Global
  • The Business Research Company

FEATURED COMPANIES

  • 97 Switch
  • Amazon
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Digital Advertising Global Market Report 2021: COVID-19 Impact and Recovery to 2030 provides the strategists, marketers and senior management with the critical information they need to assess the global digital advertising market as it emerges from the COVID-19 shut down.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Description:

Where is the largest and fastest growing market for the digital advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Digital Advertising market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider digital advertising market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The digital advertising market section of the report gives context. It compares the digital advertising market with other segments of the digital advertising market by size and growth, historic and forecast.
Scope

Markets Covered:

1) By Platform: Mobile Ad (In-APP and Mobile Web); Desktop Ad; Digital TV; Others 2) By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions); Internet Paid Search; Social Media; Online Video; Others 3) By Industrial Vertical: Media and Entertainment; Consumer Goods & Retail Industry; Banking, Financial Service & Insurance; Telecommunication IT Sector; Travel Industry; Healthcare Sector; Manufacturing & Supply Chain; Transportation and Logistics; Energy, Power, and Utilities; Others

Companies Mentioned: Google Ads; Facebook; Alibaba; Amazon; Baidu

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

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FEATURED COMPANIES

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1. Executive Summary

2. Digital Advertising Market Characteristics

3. Digital Advertising Market Trends and Strategies

4. Impact of COVID-19 on Digital Advertising

5. Digital Advertising Market Size and Growth
5.1. Global Digital Advertising Historic Market, 2015-2020, $ Billion
5.1.1. Drivers of the Market
5.1.2. Restraints on the Market
5.2. Global Digital Advertising Forecast Market, 2020-2025F, 2030F, $ Billion
5.2.1. Drivers of the Market
5.2.2. Restraints on the Market

6. Digital Advertising Market Segmentation
6.1. Global Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Mobile Ad (In-APP and Mobile Web)
  • Desktop Ad
  • Digital TV
  • Others
6.2. Global Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Digital Display Ad (Programmatic and Non-programmatic Transactions)
  • Internet Paid Search
  • Social Media
  • Online Video
  • Others
6.3. Global Digital Advertising Market, Segmentation by Industrial Vertical, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Media and Entertainment
  • Consumer Goods & Retail Industry
  • Banking, Financial Service & Insurance
  • Telecommunication IT Sector
  • Travel Industry
  • Healthcare Sector
  • Manufacturing & Supply Chain
  • Transportation and Logistics
  • Energy, Power, and Utilities
  • Others
7. Digital Advertising Market Regional and Country Analysis
7.1. Global Digital Advertising Market, Split by Region, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
7.2. Global Digital Advertising Market, Split by Country, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

8. Asia-Pacific Digital Advertising Market
8.1. Asia-Pacific Digital Advertising Market Overview
  • Region Information, Impact of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
8.3. Asia-Pacific Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

9. China Digital Advertising Market
9.1. China Digital Advertising Market Overview
9.2. China Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F,$ Billion
9.3. China Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F,$ Billion

10. India Digital Advertising Market
10.1. India Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
10.2. India Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

11. Japan Digital Advertising Market
11.1. Japan Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
11.2. Japan Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

12. Australia Digital Advertising Market
12.1. Australia Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
12.2. Australia Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

13. Indonesia Digital Advertising Market
13.1. Indonesia Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
13.2. Indonesia Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

14. South Korea Digital Advertising Market
14.1. South Korea Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
14.2. South Korea Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

15. Western Europe Digital Advertising Market
15.1. Western Europe Digital Advertising Market Overview
15.2. Western Europe Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
15.3. Western Europe Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

16. UK Digital Advertising Market
16.1. UK Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
16.2. UK Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

17. Germany Digital Advertising Market
17.1. Germany Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
17.2. Germany Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

18. France Digital Advertising Market
18.4. France Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
18.5. France Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

19. Eastern Europe Digital Advertising Market
19.1. Eastern Europe Digital Advertising Market Overview
19.2. Eastern Europe Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
19.3. Eastern Europe Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

20. Russia Digital Advertising Market
20.1. Russia Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
20.2. Russia Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

21. North America Digital Advertising Market
21.1. North America Digital Advertising Market Overview
21.2. North America Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
21.3. North America Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

22. USA Digital Advertising Market
22.1. USA Digital Advertising Market Overview
22.2. USA Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
22.3. USA Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

23. South America Digital Advertising Market
23.1. South America Digital Advertising Market Overview
23.2. South America Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
23.3. South America Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

24. Brazil Digital Advertising Market
24.1. Brazil Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
24.2. Brazil Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

25. Middle East Digital Advertising Market
25.1. Middle East Digital Advertising Market Overview
25.2. Middle East Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
25.3. Middle East Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

26. Africa Digital Advertising Market
26.1. Africa Digital Advertising Market Overview
26.2. Africa Digital Advertising Market, Segmentation by Platform, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
26.3. Africa Digital Advertising Market, Segmentation by Ad Format, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

27. Digital Advertising Market Competitive Landscape and Company Profiles
27.1. Digital Advertising Market Competitive Landscape
27.2. Digital Advertising Market Company Profiles
27.2.1. Google Ads
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. Facebook
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. Alibaba
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. Amazon
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. Baidu
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance

29. Key Mergers and Acquisitions in the Digital Advertising Market

29. Digital Advertising Market Future Outlook and Potential Analysis

30. Appendix
30.1. Abbreviations
30.2. Currencies
30.3. Research Inquiries
30.4. About the Publisher
30.5. Copyright and Disclaimer
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FEATURED COMPANIES

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  • Amazon
  • Dentsu Aegis Network
  • IBM iX
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  • Twitter
  • MORE
Major players in the digital advertising market are Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter, and Sina.

The global digital market is expected to grow from $155.53 billion in 2020 to $179.77 billion in 2021 at a compound annual growth rate (CAGR) of 15.6%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $281.32 billion in 2025 at a CAGR of 11.8%.

The digital advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in digital media. Only goods and services traded between entities or sold to end consumers are included.

In May 2019, LinkedIn acquired Drawbridge for $300 million to strengthen its marketing and advertising offerings. Drawbridge is a start-up headquartered in the USA and uses artificial intelligence technology for understanding its customers using machine learning. LinkedIn will now use this technology for its customers in reaching and understanding the target audience. LinkedIn, headquartered in the USA, is a social networking site that focuses on professional networking and career development.

The digital advertising market covered in this report is segmented by platform into mobile ad (in-app and mobile web); desktop ad; digital tv; others. It is also segmented by ad format into digital display ad (programmatic and non-programmatic transactions); internet paid search; social media; online video; others and by industrial vertical into media and entertainment; consumer goods & retail industry; banking, financial service & insurance; telecommunication & IT sector; travel industry; healthcare sector; manufacturing & supply chain; transportation and logistics; energy, power, and utilities; others.

Technological advancements such as AR (Augmented Reality) are a major trend gaining popularity in the global digital advertising market. These days, advertisers have adopted augmented reality in their advertising strategies to enhance the user experience. For instance, in 2018, Snapchat, a pioneer in AR ads, started giving consumers the option to display items in a "real-life" environment. These augmented reality ads increase the interaction of the viewer and create a more memorable user experience. AR ads are more than informative as people will have the ability to interact with the content rather than just viewing it.

The internet user base expansion along with self-service platforms is driving the global digital advertising market. Internet is extensively used for e-commerce, e-learning, social connectivity, media, communication, and file transfers. According to Internet World Stats, as of June 2020, the number of internet users in the world is 4.8 billion which accounts for more than 60% of the global population. In addition to this, the growing popularity of self-service advertising platforms is also being the main contributor to the digital advertising market. Self-service advertising platforms are providing advertisers more convenience in the placement of their advertisements. The ease of being able to set up and administer their campaigns without the inconvenience of dealing with human intermediaries draws advertisers’ attention towards digital marketing. Therefore, an increase in the internet user base along with self-service platforms is driving the market.

The growing use of ad blockers is expected to hinder the global digital advertising market. Most internet users do not prefer ads as they are not interested in the ad content and block these ads. According to the Global Ad Blocking Behavior report 2019 by Social Media Today LLC, among all internet users, around 30% now use ad blockers to cut down the interruptive and deceptive promotions that are seen online. This is becoming a constraint to the advertisers in reaching their audience and promoting their business. Therefore, the rise in the use of ad blockers is expected to limit the market growth.
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A selection of companies mentioned in this report includes:

  • Google Ads
  • Facebook
  • Alibaba
  • Amazon
  • Baidu
  • Tencent
  • Microsoft
  • Verizon
  • Twitter
  • Sina
  • LinkedIn Corporation
  • Yahoo! Inc.
  • Conversant
  • Dentsu Aegis Network
  • Accenture Interactive
  • PwC Digital Service
  • IBM iX
  • Web Net Creatives
  • iProspect
  • WebFX
  • Disruptive Advertising
  • Thrive Internet Marketing Agency
  • Topspot Internet Marketing
  • PBJ Marketing
  • Adster Creative
  • Boostability
  • 97 Switch
  • Youtube
Note: Product cover images may vary from those shown

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