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Marketing Research and Analysis Services Global Market Report 2021: COVID-19 Impact and Recovery to 2030

  • ID: 5323130
  • Report
  • May 2021
  • Region: Global
  • The Business Research Company

FEATURED COMPANIES

  • Dynata
  • Gartner
  • Intage Inc
  • IQVIA
  • Majestic MRSS
  • Nielsen
Marketing Research and Analysis Services Global Market Report 2021: COVID-19 Impact and Recovery to 2030 provides the strategists, marketers and senior management with the critical information they need to assess the global marketing research and analysis services market as it emerges from the COVID-19 shut down.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Description:

Where is the largest and fastest growing market for the marketing research and analysis services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Marketing Research and Analysis Service market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider marketing research and analysis services market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The marketing research and analysis services market section of the report gives context. It compares the marketing research and analysis services market with other segments of the marketing research and analysis services market by size and growth, historic and forecast.
Scope

Markets Covered:

1) By Type: Quantitative; Qualitative; Primary; Secondary2) By End Use Industry: IT Services; Manufacturing; Financial Services; Construction; Healthcare; Others

Companies Mentioned: Nielsen; Kantar; Ipsos; GfK; Westat Inc.

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

This product will be delivered in 1-3 business days
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Dynata
  • Gartner
  • Intage Inc
  • IQVIA
  • Majestic MRSS
  • Nielsen
1. Executive Summary

2. Marketing Research and Analysis Services Market Characteristics

3. Marketing Research and Analysis Services Market Trends and Strategies

4. Impact of COVID-19 on Marketing Research and Analysis Services

5. Marketing Research and Analysis Services Market Size and Growth
5.1. Global Marketing Research and Analysis Services Historic Market, 2015-2020, $ Billion
5.1.1. Drivers of the Market
5.1.2. Restraints on the Market
5.2. Global Marketing Research and Analysis Services Forecast Market, 2020-2025F, 2030F, $ Billion
5.2.1. Drivers of the Market
5.2.2. Restraints on the Market

6. Marketing Research and Analysis Services Market Segmentation
6.1. Global Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Quantitative
  • Qualitative
  • Primary
  • Secondary
6.2. Global Marketing Research and Analysis Services Market, Segmentation by End Use Industry, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • IT Services
  • Manufacturing
  • Financial Services
  • Construction
  • Healthcare
  • Others
7. Marketing Research and Analysis Services Market Regional and Country Analysis
7.1. Global Marketing Research and Analysis Services Market, Split by Region, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
7.2. Global Marketing Research and Analysis Services Market, Split by Country, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

8. Asia-Pacific Marketing Research and Analysis Services Market
8.1. Asia-Pacific Marketing Research and Analysis Services Market Overview
  • Region Information, Impact of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

9. China Marketing Research and Analysis Services Market
9.1. China Marketing Research and Analysis Services Market Overview
9.2. China Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F,$ Billion

10. India Marketing Research and Analysis Services Market
10.1. India Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

11. Japan Marketing Research and Analysis Services Market
11.1. Japan Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

12. Australia Marketing Research and Analysis Services Market
12.1. Australia Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

13. Indonesia Marketing Research and Analysis Services Market
13.1. Indonesia Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

14. South Korea Marketing Research and Analysis Services Market
14.1. South Korea Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

15. Western Europe Marketing Research and Analysis Services Market
15.1. Western Europe Marketing Research and Analysis Services Market Overview
15.2. Western Europe Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

16. UK Marketing Research and Analysis Services Market
16.1. UK Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

17. Germany Marketing Research and Analysis Services Market
17.1. Germany Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

18. France Marketing Research and Analysis Services Market
18.3. France Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

19. Eastern Europe Marketing Research and Analysis Services Market
19.1. Eastern Europe Marketing Research and Analysis Services Market Overview
19.2. Eastern Europe Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

20. Russia Marketing Research and Analysis Services Market
20.1. Russia Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

21. North America Marketing Research and Analysis Services Market
21.1. North America Marketing Research and Analysis Services Market Overview
21.2. North America Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

22. USA Marketing Research and Analysis Services Market
22.1. USA Marketing Research and Analysis Services Market Overview
22.2. USA Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

23. South America Marketing Research and Analysis Services Market
23.1. South America Marketing Research and Analysis Services Market Overview
23.2. South America Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

24. Brazil Marketing Research and Analysis Services Market
24.1. Brazil Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

25. Middle East Marketing Research and Analysis Services Market
25.1. Middle East Marketing Research and Analysis Services Market Overview
25.2. Middle East Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

26. Africa Marketing Research and Analysis Services Market
26.1. Africa Marketing Research and Analysis Services Market Overview
26.2. Africa Marketing Research and Analysis Services Market, Segmentation by Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

27. Marketing Research and Analysis Services Market Competitive Landscape and Company Profiles
27.1. Marketing Research and Analysis Services Market Competitive Landscape
27.2. Marketing Research and Analysis Services Market Company Profiles
27.2.1. Nielsen
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. Kantar
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. Ipsos
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. GfK
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. Westat Inc.
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance

29. Key Mergers and Acquisitions in the Marketing Research and Analysis Services Market

29. Marketing Research and Analysis Services Market Future Outlook and Potential Analysis

30. Appendix
30.1. Abbreviations
30.2. Currencies
30.3. Research Inquiries
30.4. About the Publisher
30.5. Copyright and Disclaimer
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FEATURED COMPANIES

  • Dynata
  • Gartner
  • Intage Inc
  • IQVIA
  • Majestic MRSS
  • Nielsen
Major players in the marketing research and analysis services market are Nielsen, Kantar, Ipsos, GfK, Westat Inc., Gartner, Intage Inc, Information Resources, Inc. (IRI), Mintel, and Market Xcel Data Matrix Private Limited.

The global marketing research and analysis services market is expected to grow from $65.08 billion in 2020 to $68.73 billion in 2021 at a compound annual growth rate (CAGR) of 5.6%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $83.39 billion in 2025 at a CAGR of 5%.

The marketing research and analysis services market consists of the sales of marketing research and analysis services and related goods by entities (organizations, sole traders, and partnerships) that are engaged in systematically gathering, recording, tabulating, and presenting marketing data. Marketing research and analysis services include marketing and management analytics and consumer insights. Only goods and services traded between entities or sold to end consumers are included.

Artificial intelligence is a leading trend in the market research and analysis services industry. Increasing usage of the internet is forcing companies to make their product available online. The consumers rely on reviews, consumer surveys, and questionnaires before making a purchase. AI will ease the task of field engagement to perform these applications. For instance, Google Home, Amazon’s Echo, and other chatbots are creating a wave of artificial intelligence (AI) in market analysis. Artificial intelligence is significantly contributing to the growth of market analysis by eliminating the traditional research methods including surveys and qualitative research. Moreover, data scientists are expected to play a crucial role in enterprises to gather valuable insights on consumer behavior patterns through AI tools and social media platforms. Thus, artificial intelligence is anticipated to gain popularity in the marketing research and analysis services market.

The marketing research and analysis services market covered in this report is segmented by type into quantitative; qualitative; primary; secondary and by end use industry into IT services; manufacturing; financial services; construction; healthcare; others.

In January 2019, UserTesting, a human insight platform announced that the company has entered an agreement to acquire UserMuse, a market research service company for an undisclosed amount. The acquisition is aimed at creating the highest quality and largest global testing panel for Business-to-Consumer (B2C) and Business-to-Business (B2B) companies. Moreover, the agreement is likely to strengthen UserTesting’s position in customer experience management. UserMuse is a market research service designed for businesses that target corporate customers and institutions.

The companies operating in the various industries are concentrating on increased profits and expanding consumer base by focusing on customer satisfaction. This is likely to act as a major driver for the development of the marketing research and analysis services industry over the forthcoming years. Customer satisfaction leads to increased revenues and profitability along with improved levels of customer retention. Marketing research and analysis help companies achieve these goals. For instance, marketing research help companies to understand the target customers, access key competitors, track customer satisfaction across multiple channels, identify areas of improvement for business, and to redefine business strategies to improve the performance of the business.

Economic slowdown across countries attributing to the COVID19 outbreak is expected to limit the growth of the market during 2020. The global economy has taken a huge hit from the devastating implications of COVID19, as countries are imposing strict restrictions on the movement of people. The market research industry is among other industries impacted by the coronavirus recession. According to the World Bank’s news published in June 2020, COVID19 to plunge the global economy into the Worst Recession since World War II. The global economy is expected to shrink by 5.2% by the end of 2020. Economic activity in advanced and developing economies are expected to shrink by 7% and 2.5% during 2020. The USA economy is predicted to contract 6.1% in 2020, on account of disruptions related to the pandemic control measures. Moreover, the Euro area output is forecast to shrink to 9.1% in 2020.
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A selection of companies mentioned in this report includes:

  • Nielsen
  • Kantar
  • Ipsos
  • GfK
  • Westat Inc.
  • Gartner
  • Intage Inc
  • Information Resources Inc. (IRI)
  • Mintel
  • Market Xcel Data Matrix Private Limited
  • Majestic MRSS
  • Forrester Research
  • ORC International Inc.
  • RNB Research
  • Dynata
  • IQVIA
Note: Product cover images may vary from those shown

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