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Media Buying Agencies and Representative Firms Global Market Report 2021: COVID-19 Impact and Recovery to 2030

  • ID: 5323140
  • Report
  • May 2021
  • Region: Global
  • The Business Research Company

FEATURED COMPANIES

  • Carat
  • Edelman
  • Ketchum
  • Mindshare
  • Omnicom Group Inc.
  • Starcom
Media Buying Agencies and Representative Firms Global Market Report 2021: COVID-19 Impact and Recovery to 2030 provides the strategists, marketers and senior management with the critical information they need to assess the global media buying agencies and representative firms market as it emerges from the COVID-19 shut down.



Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Description:

Where is the largest and fastest growing market for the media buying agencies and representative firms ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Media Buying Agencies and Representative Firm market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider media buying agencies and representative firms market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The media buying agencies and representative firms market section of the report gives context. It compares the media buying agencies and representative firms market with other segments of the media buying agencies and representative firms market by size and growth, historic and forecast.
Scope

Markets Covered:

1) By Services: Media Buying Service; Media Planning Service; Media Representative Firms; Other Services2) By Mode: Offline; Online 3) By Application: BFSI; Consumer Goods and Retail; Government and Public Sector; IT and Telecom; Healthcare; Media and Entertainment

Companies Mentioned: Publicis Groupe; Omnicom Group Inc.; Interpublic Group of companies; Dentsu; Katz Media Group

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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Frequently Asked Questions about the Global Media Buying Agencies and Representative Firms Market

What is the estimated value of the Global Media Buying Agencies and Representative Firms Market?

The Global Media Buying Agencies and Representative Firms Market was estimated to be valued at $59.6 billion in 2021.

What is the growth rate of the Global Media Buying Agencies and Representative Firms Market?

The growth rate of the Global Media Buying Agencies and Representative Firms Market is 6.0%, with an estimated value of $75.2 billion by 2025.

What is the forecasted size of the Global Media Buying Agencies and Representative Firms Market?

The Global Media Buying Agencies and Representative Firms Market is estimated to be worth $75.2 billion by 2025.

Who are the key companies in the Global Media Buying Agencies and Representative Firms Market?

Key companies in the Global Media Buying Agencies and Representative Firms Market include Publicis Groupe, Omnicom Group Inc., Interpublic Group of companies, Dentsu, Katz Media Group, Edelman, Ketchum, OMD and Carat.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Carat
  • Edelman
  • Ketchum
  • Mindshare
  • Omnicom Group Inc.
  • Starcom
1. Executive Summary

2. Media Buying Agencies and Representative Firms Market Characteristics

3. Media Buying Agencies and Representative Firms Market Trends and Strategies

4. Impact of COVID-19 on Media Buying Agencies and Representative Firms

5. Media Buying Agencies and Representative Firms Market Size and Growth
5.1. Global Media Buying Agencies and Representative Firms Historic Market, 2015-2020, $ Billion
5.1.1. Drivers of the Market
5.1.2. Restraints on the Market
5.2. Global Media Buying Agencies and Representative Firms Forecast Market, 2020-2025F, 2030F, $ Billion
5.2.1. Drivers of the Market
5.2.2. Restraints on the Market

6. Media Buying Agencies and Representative Firms Market Segmentation
6.1. Global Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Media Buying Service
  • Media Planning Service
  • Media Representative Firms
  • Other Services
6.2. Global Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Offline
  • Online
6.3. Global Media Buying Agencies and Representative Firms Market, Segmentation by Application, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • IT and Telecom
  • Healthcare
  • Media and Entertainment
7. Media Buying Agencies and Representative Firms Market Regional and Country Analysis
7.1. Global Media Buying Agencies and Representative Firms Market, Split by Region, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
7.2. Global Media Buying Agencies and Representative Firms Market, Split by Country, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

8. Asia-Pacific Media Buying Agencies and Representative Firms Market
8.1. Asia-Pacific Media Buying Agencies and Representative Firms Market Overview
  • Region Information, Impact of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
8.3. Asia-Pacific Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

9. China Media Buying Agencies and Representative Firms Market
9.1. China Media Buying Agencies and Representative Firms Market Overview
9.2. China Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F,$ Billion
9.3. China Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F,$ Billion

10. India Media Buying Agencies and Representative Firms Market
10.1. India Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
10.2. India Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

11. Japan Media Buying Agencies and Representative Firms Market
11.1. Japan Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
11.2. Japan Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

12. Australia Media Buying Agencies and Representative Firms Market
12.1. Australia Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
12.2. Australia Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

13. Indonesia Media Buying Agencies and Representative Firms Market
13.1. Indonesia Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
13.2. Indonesia Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

14. South Korea Media Buying Agencies and Representative Firms Market
14.1. South Korea Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
14.2. South Korea Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

15. Western Europe Media Buying Agencies and Representative Firms Market
15.1. Western Europe Media Buying Agencies and Representative Firms Market Overview
15.2. Western Europe Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
15.3. Western Europe Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

16. UK Media Buying Agencies and Representative Firms Market
16.1. UK Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
16.2. UK Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

17. Germany Media Buying Agencies and Representative Firms Market
17.1. Germany Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
17.2. Germany Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

18. France Media Buying Agencies and Representative Firms Market
18.4. France Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
18.5. France Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

19. Eastern Europe Media Buying Agencies and Representative Firms Market
19.1. Eastern Europe Media Buying Agencies and Representative Firms Market Overview
19.2. Eastern Europe Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
19.3. Eastern Europe Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

20. Russia Media Buying Agencies and Representative Firms Market
20.1. Russia Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
20.2. Russia Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

21. North America Media Buying Agencies and Representative Firms Market
21.1. North America Media Buying Agencies and Representative Firms Market Overview
21.2. North America Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
21.3. North America Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

22. USA Media Buying Agencies and Representative Firms Market
22.1. USA Media Buying Agencies and Representative Firms Market Overview
22.2. USA Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
22.3. USA Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

23. South America Media Buying Agencies and Representative Firms Market
23.1. South America Media Buying Agencies and Representative Firms Market Overview
23.2. South America Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
23.3. South America Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

24. Brazil Media Buying Agencies and Representative Firms Market
24.1. Brazil Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
24.2. Brazil Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

25. Middle East Media Buying Agencies and Representative Firms Market
25.1. Middle East Media Buying Agencies and Representative Firms Market Overview
25.2. Middle East Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
25.3. Middle East Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

26. Africa Media Buying Agencies and Representative Firms Market
26.1. Africa Media Buying Agencies and Representative Firms Market Overview
26.2. Africa Media Buying Agencies and Representative Firms Market, Segmentation by Services, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
26.3. Africa Media Buying Agencies and Representative Firms Market, Segmentation by Mode, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

27. Media Buying Agencies and Representative Firms Market Competitive Landscape and Company Profiles
27.1. Media Buying Agencies and Representative Firms Market Competitive Landscape
27.2. Media Buying Agencies and Representative Firms Market Company Profiles
27.2.1. Publicis Groupe
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. Omnicom Group Inc.
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. Interpublic Group of companies
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. Dentsu
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. Katz Media Group
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance

29. Key Mergers and Acquisitions in the Media Buying Agencies and Representative Firms Market

29. Media Buying Agencies and Representative Firms Market Future Outlook and Potential Analysis

30. Appendix
30.1. Abbreviations
30.2. Currencies
30.3. Research Inquiries
30.4. About the Publisher
30.5. Copyright and Disclaimer
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Carat
  • Edelman
  • Ketchum
  • Mindshare
  • Omnicom Group Inc.
  • Starcom
Major players in the media buying agencies and representative firms market are Publicis Groupe, Omnicom Group Inc., Interpublic Group of companies, Dentsu, Katz Media Group, and Edelman.

The global media buying agencies and representative firms market is expected to grow from $54.78 billion in 2020 to $59.56 billion in 2021 at a compound annual growth rate (CAGR) of 8.7%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $75.16 billion in 2025 at a CAGR of 6%.

The media buying agencies and representative firms market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that purchase advertising time or space from media outlets and resell it to advertising agencies or individual companies directly, and independent representatives that sell media time or space for media owners. Only goods and services traded between entities or sold to end consumers are included.

Media buyers using Artificial Intelligence (AI) for media optimization is gaining significant popularity in the media buying agencies and representative firms market. AI is changing the way advertising operations are run. Salesforce reports that 60% of marketing leaders believe in AI and feel it would help them run more effective programmatic campaigns. Around 4 out of 10 advertisers use AI for media spend optimization and better audience segmentation. It was also found that companies use their AI capacities for streamlining their sales process and productivity. Salesforce has introduced Salesforce Einstein, which with the help of AI helps media companies to get predictions and recommendations based on their business processes. IBM introduced its AI engine Watson in 2018. Watson Media Solutions helps media companies to use AI in their media workflow to improve viewer engagement, video analytics, and delivery. Media companies such as Fox Media and The Weather Channel have embraced Watson's AI capabilities and more media buyers in the future are expected to use AI for efficient business.

The media buying agencies and representative firms market covered in this report is segmented by services into media buying service; media planning service; media representative firms; other services. It is also segmented by mode into offline; online and by application into BFSI; consumer goods and retail; government and public sector; IT and telecom; healthcare; media and entertainment.

In October 2018, the Interpublic Group (IPG), a US-based publicly traded advertising company acquired California-based Acxiom LLC (formerly known as Acxiom Marketing Solutions), a SaaS company offering a data connectivity platform, for $2 billion. The acquisition has brought together IPG's media, consumer insights, marketing services, and analytics capabilities with Acxiom's expertise in data and integration. This merger is expected to provide IPG strong financial benefits and revenue generation opportunities across a range of data-driven marketing solutions. Acxiom is an American database marketing company selling customer and business information for targeted advertising campaigns.

An increasing number of political events, sports events, festivals, and high budget movies is anticipated to contribute to the demand for media buying agencies and representative firms’ market. For instance, for the 2020 US presidential elections, the Democratic Party has released ads in 14 Indian languages to encourage the voters of Indian origin. According to the Center for Responsive Politics, a nonpartisan group in the USA estimated the campaigning cost for the 2020 presidential elections to be around $10.8 billion. According to the leading advertising and digital communications group Dentsu Aegis Network, in 2018, the total media and advertisement market was estimated to be around $613.5 billion on account of major global events such as the Winter Olympics & Paralympics, the FIFA World Cup in Russia. In 2020, Burning Man, one of the biggest global music fests hosted 70,000 people across the globe in Nevada, US, allowing advertisers to reach a large target audience at a time. Therefore, crowd gathering occasions like political events, sports events, and festivals are driving the media buying agencies and representative firms market.

The COVID 19 uncertainty is likely to limit the growth of media buying agencies and representative firms. The strict restrictions on the movement of people and lockdowns have impacted many industries including out of home (OOH) and print advertising. For instance, lockdown in India started from March 25, 2020, and extended for more than five months. During the lockdown, only essential commodities and medical emergency services were permitted to operate. 90% of the advertising work in India was affected due to the COVID pandemic according to The Association of Advertising Producers’ (ASAP) report. The advertisement spending also declined by 9% in Europe, 7% in Germany, and 12% in France. According to Interactive Advertising Bureau (IAB), almost 24% of media buyers and planners had kept their spending on hold till the end of the second quarter of 2020 while 46% said that they have adjusted their spending across the same period. Therefore, the COVID 19 pandemic is a major factor restraining the growth of media buying agencies and representative firms market.
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Publicis Groupe
  • Omnicom Group Inc.
  • Interpublic Group of companies
  • Dentsu
  • Katz Media Group
  • Edelman
  • Ketchum
  • OMD
  • Mindshare
  • Carat
  • MediaCom
  • Starcom
  • Zenith
  • AKQACatalyst CanadaMetric TheoryDaniel Brian Advertising
Note: Product cover images may vary from those shown

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