Virtual MVPDs, services that provide online subscriptions to bundles of live, linear channels, have become a force in the US pay-TV marketplace. Each is taking a differing approach to the market and experiencing unique results. This industry report examines the growth of this sector of the pay-TV market, the strategies and outlook for market players, and the challenges that lie ahead for vMVPDs and the pay-TV market as a whole.
Table of Contents
Bottom Line
vMVPDs - Market Background and Significance
- Market Drivers, Barriers, and Key Trends
Major vMVPD Competitors
- Positioning, Platform Support, and Feature Comparisons
- Profiles of the Top 6 vMVPDs
- Sling TV
- Hulu + Live TV
- YouTube TV (Google)
- AT&T TV Now
- fuboTV
- Philo
Future Prospects for the Market
- What are the potential outcomes?
- Lessons from the Market: PlayStation VUE
- Market Forecast
Implications and Recommendations
- Traditional Pay TV & Broadband Service Providers
- vMVPD Players
- Content Owners
- Device OEMs
- Appendix
- Citations
- Attribution
Companies Mentioned
- AT&T TV Now
- fuboTV
- Hulu + Live TV
- Philo
- Sling TV
- YouTube TV (Google)
