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OTT Video Services: Trends and Competition

  • PDF Icon

    Report

  • 50 Pages
  • March 2021
  • Region: Global
  • Parks Associates
  • ID: 5323325
Description Jump to:

The OTT video services market continues to evolve, with new, large, global services joining an already crowded market. Services are testing new business models, user experiences, and distribution options to reach and monetize users. This industry report discusses the trends that have arisen over the past year and that will impact the future year for the OTT video service market in North America and globally. The report includes a forecast for OTT video service adoption and revenues.


Table of Contents


Bottom Line
Overall OTT Video Service Market Trends
  • Unprecedented OTT Video Consumption
  • Growing Divide between OTT and Pay TV
  • Evolution of Content Windowing
Subscription OTT Service Market
  • Launch of High-Profile Services
  • Reduction in Original Content Production
  • Shifts in Partnerships
  • Competitive Overview
Ad-Based OTT Service Market
  • High-Profile Acquisitions
  • Influx of Original and Exclusive Content
  • Residual Impact of COVID-19
  • Competitive Overview
Transactional OTT Service Market
  • Continued Dominance of Tech Giants
  • Movie Theater Operators Launch Services
  • Transactional Offerings Integrated into Services
  • Competitive Overview
Key Trends to Watch
  • Slowdown in High-Profile Service Launches
  • Service Consolidation
  • Shift to Streaming-First Organizations
Market Forecast: US OTT Service Subscriptions and Revenue, 2021-2026
  • Forecast Methodology and Assumptions
  • Forecast
Implications and RecommendationsGlossaryAppendixConsumer Data MethodologyAttribution

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