Global Non-Alcoholic Drinks Market - Overview, Consumer Behavior and Market Trends

The global non-alcoholic beverages industry saw a downward volume and value trajectory between 2019 and 2020, and will then experience a recovery, but will still underperform the forecast growth calculated before the COVID-19 outbreak. Although some consumers have stockpiled certain categories (such as hot coffee, packaged water) during the pandemic, overall fewer non-alcoholic beverages have been bought than normal, as they are perceived as non-essential in uncertain financial times. However, over 2020-23, the industry is expected to recover, albeit more slowly than before the pandemic.

This report outlines the market trends and consumer behavior impacting the non-alcoholic drinks and what implications these may have on the industry's future. It further explores the evolution of the market amid COVID-19, company performance and news, as well as inspiring product innovation.

Scope

• Innovative combinations of flavors are desired in the sector
• Focusing on health and wellness will drive the sector in the future
• Sustainability will continue to have a major role in how brands design the packaging
• Online shopping is here to stay

Reasons to Buy this Report

• Understand the relevant market and consumer trends that are driving the non-alcoholic drinks sector
• Gain a broader understanding of the impact of COVID-19 on the non-alcoholic beverages sector and its impact on consumer spending and preferences
• Access valuable strategic take-outs in the form of specific opportunities to enhance future decision-making and inform new product development.