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Opportunities in the Eastern Europe Hot Drinks Sector

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    Report

  • 100 Pages
  • April 2021
  • Region: Europe
  • GlobalData
  • ID: 5323673
The global hot drinks sector was valued at US$218,661.2 million in 2020. Over the forecast period, the global hot drinks sector is expected to grow at a CAGR of 5.82% to reach US$290,191.9 million by 2025. Eastern Europe was the smallest market in the global hot drinks sector with value sales of US$19,601.4 million, accounting for a share of 9% in 2020. The region was also the smallest market in terms of volume with 1,249.3 million kg during the same year. Based on the relative performance of countries on multiple metrics, Poland, Slovenia, Bulgaria, and Romania were shortlisted as high-potential countries primarily due to their large market sizes, projected increases in value growth rates, and per capita value growth levels. The top five companies in the Eastern Europe hot drinks sector accounted for a value share of 44.8% in 2020, of which Nestlé held a share of 12.2%, with presence in the hot coffee and other hot drinks categories. It was followed by Orimi Trade (12%), Jacobs Douwe Egberts (10.1%), Unilever (6.6%), and Tchibo GmbH (3.9%). Private labels held a 4.9% value share of overall sales in 2020. Hypermarkets & supermarkets led the distribution of hot drinks Eastern Europe, with a value share of 45.5% in 2020. Flexible packaging was the most widely used pack material, accounting for 50.9% share in 2020.

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe hot drinks sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe hot drinks sector, analyzing data from 20 countries in the region. It includes analysis on the following:
  • Market Environment: Includes sector size, market size, and growth analysis by category
  • High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various hot drinks by category across high-potential countries in the Eastern Europe region. It also provides Risk-Reward analysis of four countries across the Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country Deep Dive: Provides the overview and key trends across high-potential countries
  • Success Stories: Provides some of the most compelling hot drinks manufacturers, brands, products, and marketing campaigns in the Eastern Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights
  • Competitive Environment: Provides an overview of leading companies in the Eastern Europe region, besides analyzing the growth of private label in the region
  • Distribution Analysis: Provides analysis on the leading distribution channels in the Eastern Europe hot drinks sector in 2020. It covers distribution channels: hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, on-trade, and others, which includes department stores, “dollar stores”, variety stores & general merchandise retailers, and cash & carries & warehouse clubs
  • Packaging Analysis*: The report provides percentage share (in 2020) and growth analysis (during 2020-2025) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of hot drinks
  • Challenges and Future Outlook: Provides the challenges and future outlook pertaining to the Eastern Europe hot drinks sector

Reasons to Buy this Report
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Table of Contents

Executive Summary
Part 1: Market Environment
  • Market Size Analysis - Eastern Europe Compared to Other Regions
  • Value and Volume Growth Analysis by Region
  • Eastern Europe Market Growth Analysis by Country
  • Eastern Europe Market Growth Analysis by Category

Part 2: High-Potential Countries’ Analysis
  • Methodology - Identifying High-Potential Countries
  • Top Four High-Potential Countries in Eastern Europe
  • Overview of High-Potential Countries in Eastern Europe
  • Growth Contribution Analysis by Country (1/2)
  • Growth Contribution Analysis by Country (2/2)
  • Value Share Analysis of the Hot Drinks Sector Compared to Iced/RTD Tea and Coffee Sectors
  • Change in Consumption Levels by Country and Category
  • Per Capita Consumption Analysis
  • Per Capita Expenditure Analysis

Part 3: Country Deep Dive
  • Overview of the Polish Hot Drinks Sector
  • Key Trends in the Polish Hot Drinks Sector
  • Overview of the Slovenian Hot Drinks Sector
  • Key Trends in the Slovenian Hot Drinks Sector
  • Overview of the Bulgarian Hot Drinks Sector
  • Key Trends in the Bulgarian Hot Drinks Sector
  • Overview of the Romanian Hot Drinks Sector
  • Key Trends in the Romanian Hot Drinks Sector

Part 4: Success Stories
  • About Case Studies
  • Case Study: Beauty Tastea by Tastea Heaven
  • Case Study: Classic Green Tea Premium by Turshu`s
  • Case Study: Dark Hot Chocolate Chocozu 63% by Amazing Cacao

Part 5: Competitive Environment
  • Leading Companies Share in the Eastern Europe Hot Drinks Sector
  • Brand Share Analysis of Top Five Companies
  • Leading Companies in the Eastern Europe Hot Drinks Sector
  • Leading Brands in the Eastern Europe Hot Drinks Sector
  • Private Label Penetration in the Eastern Europe Hot Drinks Sector

Part 6: Distribution Analysis
  • Leading Distribution Channels by Country
  • Leading Distribution Channels by Category

Part 7: Packaging Analysis
  • Growth Analysis by Key Pack Material and Pack Type
  • Growth Analysis by Closure Type and Primary Outer Type

Part 8: Challenges and Future Outlook
  • Key Challenges in the Eastern Europe Hot Drinks Sector
  • Future Outlook of the Eastern Europe Hot Drinks Sector

Appendix
Definitions
  • About

List of Tables
  • Regional Comparison: Market Size, Growth, and Per Capita Analysis, 2020-2025
  • Overview of High-Potential Countries in Eastern Europe
  • Value Share Analysis of the Hot Drinks Sector Compared to Iced/RTD Tea and Coffee Sectors
  • Change in Consumption of Category Within Hot Drinks (Value Terms), by Country, 2020-2025
  • Top Five Companies Share by Brand (In Value Terms) in the Eastern Europe Hot Drinks Sector, 2020
  • Private Label Penetration (in Value Terms) in the Hot Drinks Sector, 2020
  • Leading Distribution Channels in Eastern Europe by Country, 2020
  • Leading Distribution Channels in Eastern Europe by Category, 2020

List of Figures
  • Annual Value Growth Analysis by Region, 2020-2025
  • Annual Volume Growth Analysis by Region, 2020-2025
  • Category Volume Growth Analysis of Countries Compared to Regional Average Growth
  • Country Value Size and CAGR Analysis Grid Based on Regional Average
  • Value and Volume Growth Analysis by Category in Eastern Europe, 2020-2025
  • Country-Level Contribution to the Growth of Hot Coffee in Eastern Europe, 2020-2025
  • Country-Level Contribution to the Growth of Hot Tea in Eastern Europe, 2020-2025
  • Country-Level Contribution to the Growth of Other Hot Drinks in Eastern Europe, 2020-2025
  • Per Capita Consumption by Category in Eastern Europe by Country, 2020
  • Per Capita Expenditure by Category in Eastern Europe by Country, 2020
  • Poland: Category Share
  • Slovenia: Category Share
  • Bulgaria: Category Share
  • Romania: Category Share
  • Leading Companies in the Eastern Europe Hot Drinks Sector by Value Sales (% Share), 2020
  • Leading Companies in the Eastern Europe Hot Drinks Sector by Value Sales (US$ Million), 2020
  • Leading Brands (Including Private Label) in the Eastern Europe Hot Drinks Sector by Value Sales (US$ Million), 2020
  • Growth Analysis by Key Pack Material and Pack Type
  • Growth Analysis by Closure Type and Outers

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Nestlé
  • Orimi Trade
  • Jacobs Douwe Egberts
  • Unilever
  • Tchibo GmbH
  • Ahmad Tea
  • May Company
  • Strauss Group Ltd.
  • Luigi Lavazza S.p.A.
  • Cay Isletmeleri Genel Mudurlugu