A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms within the Advertising & Branding Industry. Gain vital insights that can help shape strategy for business development, product development and investments.
Key Features:
- Business trends analysis
- In-depth industry overview
- Technology trends analysis
- Forecasts
- Spending, investment, and consumption discussions
- In-depth industry statistics and metrics
- Industry employment numbers
Additional Key Features Include:
- Industry Glossary
- Industry Contacts list, including Professional Societies and Industry Associations
- Profiles of industry-leading companies
- U.S. and Global Firms
- Publicly held, Private and Subsidiaries
- Executive Contacts
- Revenues
- For Public Companies: Detailed Financial Summaries
- Statistical Tables
Key Questions Answered Include:
- How is the industry evolving?
- How is the industry being shaped by new technologies?
- How is demand growing in emerging markets and mature economies?
- What is the size of the market now and in the future?
- What are the financial results of the leading companies?
- What are the names and titles of top executives?
- What are the top companies and what are their revenues?
This feature-rich report covers competitive intelligence, market research and business analysis-everything you need to know about the Advertising & Branding Industry.
The Research Provides Unique Analysis of the Following Major Trends Affecting the Advertising & Branding Industry
- Major Trends Affecting the Advertising & Branding Industry
- Introduction to the Advertising and Branding Industry
- Agencies Face Both Evolving Client Needs and Vast Changes in Media
- OpenAI (ChatGPT), StabilityAI, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and Smart ChatBots
- Digital & Search Advertising Soar/Amazon Becomes an Advertising Media Giant
- Programmatic Ad Buying Dominates the Digital Media Market
- Global Internet Market Tops 9.3 Billion Users, both Fixed and Wireless
- Television Ads Evolve to Face New Challenges and Formats/Streaming Platforms Sell Ads
- Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
- Social Media Rakes in Global Online and Ad Revenues
- Email Reigns as One of the Single Most Effective Advertising Tools
- Newspapers and Magazines Rely on Digital Editions and Apps
- Billboards Go Digital
- Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising
- Private Label Brands Grow in Share of Total Store Sales
- LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
- Growth in China’s Ad Market
- Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics
- Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and Restaurant Orders
- Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics
- Regulatory Environment Is Challenging for Online Businesses & Social Media
- The Research Provides In-Depth Tables for the Following Advertising & Branding Industry Statistics
Advertising & Branding Industry Statistics and Market Size Overview
- Global Digital, Network, Computer & Telecom Industries-Key Statistics & Market Size Overview
- Estimated U.S. Advertising Sector Revenues by NAICS Code: 2015-2022
- Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
- Employment in Advertising & Related Industries, U.S.: January of 1990-2025
- Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2017-2022
- Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
- Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
- Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
- Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
- Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
Table of Contents
Introduction
- How to Use This Book
Chapter 1: Major Trends Affecting the Advertising & Branding Industry
- Major Trends Affecting the Advertising & Branding Industry
- Introduction to the Advertising and Branding Industry
- Agencies Face Both Evolving Client Needs and Vast Changes in Media
- OpenAI (ChatGPT), StabilityAI, Anthropic (Claude) and Others Launch Impressive Tools that Generate Text, Art, Code and Smart ChatBots
- Digital & Search Advertising Soar/Amazon Becomes an Advertising Media Giant
- Programmatic Ad Buying Dominates the Digital Media Market
- Global Internet Market Tops 9.3 Billion Users, both Fixed and Wireless
- Television Ads Evolve to Face New Challenges and Formats/Streaming Platforms Sell Ads
- Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
- Social Media Rakes in Global Online and Ad Revenues
- Email Reigns as One of the Single Most Effective Advertising Tools
- Newspapers and Magazines Rely on Digital Editions and Apps
- Billboards Go Digital
- Location-Based Services (LBS) Enhance Smartphones and Mobile Advertising
- Private Label Brands Grow in Share of Total Store Sales
- LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
- Growth in China’s Ad Market
- Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics
- Retail Technologies and Artificial Intelligence (AI) Advance for Store Checkout and Restaurant Orders
- Online Marketing, Social Media and Ecommerce Enable Startups/Disruption in Consumer Products and Cosmetics
- Regulatory Environment Is Challenging for Online Businesses & Social Media
Chapter 2: Advertising & Branding Industry Statistics
- Advertising & Branding Industry Statistics and Market Size Overview
- Global Digital, Network, Computer & Telecom Industries--Key Statistics & Market Size Overview
- Estimated U.S. Advertising Sector Revenues by NAICS Code: 2015-2022
- Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
- Employment in Advertising & Related Industries, U.S.: January of 1990-2025
- Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2017-2022
- Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
- Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
- Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
- Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
- Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2017-2022
Chapter 3: Important Advertising & Branding Industry Contacts
- (Addresses, Phone Numbers and Internet Sites)
Chapter 4: THE ADVERTISING 350:
- Who They Are and How They Were Chosen
- Index of Companies Within Industry Groups
- Alphabetical Index
- Index of Headquarters Location by U.S. State
- Index of Non-U.S. Headquarters Location by Country
- Individual Data Profiles on Each of THE ADVERTISING 350
Additional Indexes
- Index of Hot Spots for Advancement for Women/Minorities
- Index by Subsidiaries, Brand Names and Selected Affiliations
- A Short Advertising & Branding Industry Glossary
Companies Mentioned
- Adcore Inc
- Advantex Marketing International Inc
- Alphabet Inc (Google)
- Altice USA Inc
- AMC Networks Inc
- AppLovin Corporation
- Ascential plc
- Australian Radio Network (ARN)
- Avery Dennison Corp
- Beasley Broadcast Group Inc
- Bertelsmann SE & Co KGaA
- Bluerush Inc
- Bread Financial Holdings Inc
- Charter Communications Inc
- Cheil Worldwide Inc
- Cimpress NV
- Clear Channel Outdoor Holdings Inc
- CMG Holdings Group Inc
- Comcast Corporation
- Corus Entertainment Inc
- Criteo SA
- Cumulus Media Inc
- Dai Nippon Printing Co Ltd
- Daily Journal Corporation
- Daktronics Inc
- Datable Technology Corp
- DeNA Co Ltd
- Dentsu Group Inc
- Destiny Media Technologies Inc
- DoubleVerify Holdings Inc
- E W Scripps Company (The)
- EchoStar Corporation
- Emmis Corporation
- Endeavor Group Holdings Inc
- Entravision Communications Corporation
- EQ Inc
- Fluent Inc
- Fox Corporation
- Gannett Co Inc
- Graham Holdings Company
- Gray Television Inc
- Groupon Inc
- Grupo Radio Centro SAB de CV
- Grupo Televisa SAB
- Hakuhodo DY Holdings Inc
- Harte Hanks Inc
- HC Group Inc
- IAC/InterActiveCorp
- i-Cable Communications Limited
- IDW Media Holdings Inc
- iHeartMedia Inc
- Innovid Corp
- Interpublic Group of Companies Inc
- Interspace Co Ltd
- Inuvo Inc
- Ipsos SA
- ITV plc
- IZEA Worldwide Inc
- JC Decaux SA
- Kidoz Inc
- Klaviyo Inc
- Lamar Advertising Company
- Lee Enterprises Incorporated
- Lendway Inc
- Liberty Global Ltd
- LiveRamp Holdings Inc
- M&C Saatchi plc
- Magnite Inc
- Marchex Inc
- Marin Software Inc
- MCH Group AG
- Meta Platforms Inc (Facebook)
- mixi Inc
- Modern Times Group MTG AB
- Naspers Limited
- National CineMedia Inc
- New York Times Company (The)
- News Corporation
- Nexstar Media Group Inc
- Omnicom Group Inc
- OptimizeRx Corporation
- Outfront Media Inc
- Paramount Global
- PLBY Group Inc
- Publicis Groupe SA
- PubMatic Inc
- Quebecor Inc
- QuinStreet Inc
- Qurate Retail Inc
- Rogers Communications Inc
- RTL Group SA
- S&P Global Inc
- Saga Communications Inc
- Salem Media Group Inc
- Sinclair Broadcast Group Inc
- SKY Network Television Limited
- Spanish Broadcasting System Inc
- SPAR Group Inc
- Sprinklr Inc
- Stagwell Inc
- Stroer SE & Co KGaA
- Taboola Inc
- TechTarget Inc
- Townsquare Media Inc
- Trade Desk Inc
- Transcontinental Inc
- Trans-Lux Corporation
- TTEC Holdings Inc
- TV Azteca SAB de CV
- Urban One Inc
- Viant Technology Inc
- Vivendi SA
- Walt Disney Company (The)
- Warner Bros Discovery Inc
- WOWIO Inc
- WPP plc
- Yelp Inc
- YouGov PLC
- Zeta Global Holdings Corp
- Ziff Davis Inc
- ZoomInfo Technologies Inc
- Zurvita Holdings Inc
Methodology
The data development evolved from research methods originally established by the founder of the company.
Through the years, a research methodology evolved based on strict guidelines used to build and maintain the content of six proprietary business and industry databases:
- An industry trends database
- An industry statistics database
- Industry Analytics (deep financial data for hundreds of Industry codes)
- A leading companies database
- A business and industry glossary database
- An industry associations and professional societies database
- Analysts are trained to follow research formulas and methodology. They use company-approved sources in their work and post their findings daily to proprietary databases. All research results go through multi-step editing processes. And, all results are date-stamped.
- Internal research, analysis, fact-checking and data gathering by the Research staff.
- Over 3,500 industry associations, professional societies and government agencies worldwide with which the publisher maintains relationships and/or from which they obtain industry-specific/country-specific data.
- Financial analysts, industry executives and industry experts with whom the publisher maintains communications.
- Corporate disclosure documents and financial statements.
- Industry conference proceedings.
- Analysis of white papers, reports, periodicals and publications.
- Multiple proprietaries, government, industry and financial databases developed by the publisher.
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