Promoting growth: Increasing demand for online advertising is supporting industry expansion
Advertising agencies offer a wide range of advertising services, including the promotion of products, creating and realising advertising campaigns and direct-mail advertising. Industry services range from advice to creative services to the production and buying of advertising material. Industry operators do not produce content for shopping channels.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
Companies Mentioned
A selection of companies mentioned in this report includes:
- Publicis Groupe SA
- Havas SA
- Mediaplus Gruppe für innovative Media GmbH & Co KG
- The Interpublic Group of Companies Inc
Methodology
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