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Advertising Agencies in Europe - Industry Market Research Report

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    Report

  • 17 Pages
  • March 2022
  • Region: Europe
  • IBISWorld
  • ID: 5324137

Promoting growth: Increasing demand for online advertising is supporting industry expansion

Advertising agencies offer a wide range of advertising services, including the promotion of products, creating and realising advertising campaigns and direct-mail advertising. Industry services range from advice to creative services to the production and buying of advertising material. Industry operators do not produce content for shopping channels.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


Table of Contents

ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources

INDUSTRY AT A GLANCE
INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle

PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations

COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization

MAJOR COMPANIES
OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance

KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios

JARGON & GLOSSARY

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Publicis Groupe SA
  • Havas SA
  • Mediaplus Gruppe für innovative Media GmbH & Co KG
  • The Interpublic Group of Companies Inc

Methodology

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