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Advertising in Scandinavia - Market Summary, Competitive Analysis and Forecast to 2025

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    Report

  • 45 Pages
  • February 2021
  • Region: Denmark, Norway, Sweden
  • MarketLine
  • ID: 5328489
Description Jump to:
Advertising in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • The Scandinavian advertising industry had total revenues of $7.4bn in 2020, representing a compound annual rate of change (CARC) of -2.3% between 2016 and 2020.
  • The advertising industry is highly correlated with consumer spending and financial power.
  • Consumer confidence is low globally as incomes remain squeezed due to the COVID-19 outbreak.

Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Scandinavia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Scandinavia
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia advertising market with five year forecasts

Reasons to Buy
  • What was the size of the Scandinavia advertising market by value in 2020?
  • What will be the size of the Scandinavia advertising market in 2025?
  • What factors are affecting the strength of competition in the Scandinavia advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Scandinavia's advertising market?
Frequently Asked Questions about the Advertising Market in Scandinavia

What is the estimated value of the Advertising Market in Scandinavia?

The Advertising Market in Scandinavia was estimated to be valued at $7.4 Billion in 2020.

What is the growth rate of the Advertising Market in Scandinavia?

The growth rate of the Advertising Market in Scandinavia is 4.5%, with an estimated value of $9.3 Billion by 2025.

What is the forecasted size of the Advertising Market in Scandinavia?

The Advertising Market in Scandinavia is estimated to be worth $9.3 Billion by 2025.

Who are the key companies in the Advertising Market in Scandinavia?

Key companies in the Advertising Market in Scandinavia include The Interpublic Group of Companies, Inc., Omnicom Group, Inc., Publicis Groupe SA and WPP plc.
Report AttributeDetails
No. of Pages45
PublishedFebruary 2021
Forecast Period2020 - 2025
Estimated Market Value ( USD ) in 2020 $ 7.4 Billion
Forecasted Market Value ( USD ) by 2025 $ 9.3 Billion
Compound Annual Growth Rate4.5%
Regions CoveredDenmark, Norway, Sweden

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. How will Covid-19 impact market players?
7.5. What has been the recent MA activity?
8 Company Profiles
8.1. The Interpublic Group of Companies, Inc.
8.2. Omnicom Group, Inc.
8.3. Publicis Groupe SA
8.4. WPP plc
9 Appendix
9.1. Methodology
9.2. About the Publisher
List of Tables
Table 1: Scandinavia advertising industry value: $ million, 2016-20
Table 2: Scandinavia advertising industry category segmentation: $ million, 2020
Table 3: Scandinavia advertising industry geography segmentation: $ million, 2020
Table 4: Scandinavia advertising industry value forecast: $ million, 2020-25
Table 5: The Interpublic Group of Companies, Inc.: key facts
Table 6: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 7: The Interpublic Group of Companies, Inc.: Key Employees
Table 8: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 9: Omnicom Group, Inc.: key facts
Table 10: Omnicom Group, Inc.: Annual Financial Ratios
Table 11: Omnicom Group, Inc.: Key Employees
Table 12: Omnicom Group, Inc.: Key Employees Continued
Table 29: Publicis Groupe SA: key facts
Table 30: Publicis Groupe SA: Annual Financial Ratios
Table 31: Publicis Groupe SA: Key Employees
Table 32: Publicis Groupe SA: Key Employees Continued
Table 33: WPP plc: key facts
Table 34: WPP plc: Annual Financial Ratios
Table 35: WPP plc: Key Employees
Table 36: WPP plc: Key Employees Continued
List of Figures
Figure 1: Scandinavia advertising industry value: $ million, 2016-20
Figure 2: Scandinavia advertising industry category segmentation: % share, by value, 2020
Figure 3: Scandinavia advertising industry geography segmentation: % share, by value, 2020
Figure 4: Scandinavia advertising industry value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the advertising industry in Scandinavia, 2020
Figure 6: Drivers of buyer power in the advertising industry in Scandinavia, 2020
Figure 7: Drivers of supplier power in the advertising industry in Scandinavia, 2020
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Scandinavia, 2020
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Scandinavia, 2020
Figure 10: Drivers of degree of rivalry in the advertising industry in Scandinavia, 2020

Companies Mentioned

A selection of companies mentioned in this report includes:

  • The Interpublic Group of Companies, Inc.
  • Omnicom Group, Inc.
  • Publicis Groupe SA
  • WPP plc

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