Advertising in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Scope
Reasons to Buy
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The North American advertising industry had total revenues of $208.9bn in 2020, representing a compound annual growth rate (CAGR) of -0.5% between 2016 and 2020.
- The advertising industry is highly correlated with consumer spending and financial power.
- Consumer confidence is low globally as incomes remain squeezed due to the COVID-19 outbreak.
Scope
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in North America
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in North America
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the North America advertising market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the North America advertising market by value in 2020?
- What will be the size of the North America advertising market in 2025?
- What factors are affecting the strength of competition in the North America advertising market?
- How has the market performed over the last five years?
- How large is North America’s advertising market in relation to its regional counterparts?
Frequently Asked Questions about the Advertising Market in North America
What is the estimated value of the Advertising Market in North America?
What is the growth rate of the Advertising Market in North America?
What is the forecasted size of the Advertising Market in North America?
Who are the key companies in the Advertising Market in North America?
Report Attribute | Details |
---|---|
No. of Pages | 50 |
Published | February 2021 |
Forecast Period | 2020 - 2025 |
Estimated Market Value ( USD | $ 209 Billion |
Forecasted Market Value ( USD | $ 258.1 Billion |
Compound Annual Growth Rate | 4.3% |
Regions Covered | North America |
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Appendix
List of Tables
List of Figures
Companies Mentioned
A selection of companies mentioned in this report includes:
- The Interpublic Group of Companies, Inc.
- Omnicom Group, Inc.
- Havas SA
- Publicis Groupe SA
- WPP plc