Advertising in Germany - Market Summary, Competitive Analysis and Forecast to 2025

Advertising in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The German advertising industry had total revenues of $19.6bn in 2020, representing a compound annual growth rate (CAGR) of -2.5% between 2016 and 2020.
The advertising industry is highly correlated with consumer spending and financial power.
Consumer confidence is low globally as incomes remain squeezed due to the COVID-19 outbreak.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Germany
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Germany
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Germany advertising market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the Germany advertising market by value in 2020?
What will be the size of the Germany advertising market in 2025?
What factors are affecting the strength of competition in the Germany advertising market?
How has the market performed over the last five years?
Who are the top competitors in Germany's advertising market?

Frequently Asked Questions about the Advertising Market in Germany

What is the estimated value of the Advertising Market in Germany?

The Advertising Market in Germany was estimated to be valued at $19.6 Billion in 2020.

What is the growth rate of the Advertising Market in Germany?

The growth rate of the Advertising Market in Germany is 3.5%, with an estimated value of $23.3 Billion by 2025.

What is the forecasted size of the Advertising Market in Germany?

The Advertising Market in Germany is estimated to be worth $23.3 Billion by 2025.

Who are the key companies in the Advertising Market in Germany?

Key companies in the Advertising Market in Germany include The Interpublic Group of Companies, Inc., Publicis Groupe SA, Havas SA and WPP plc.

Report Attribute	Details
No. of Pages	49
Published	February 2021
Forecast Period	2020 - 2025
Estimated Market Value ( USD ) in 2020	$ 19.6 Billion
Forecasted Market Value ( USD ) by 2025	$ 23.3 Billion
Compound Annual Growth Rate	3.5%
Regions Covered	Germany

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. What strategies do leading players follow?
7.5. How will Covid-19 impact market players?
7.6. What has been the recent MA activity?

8 Company Profiles

8.1. The Interpublic Group of Companies, Inc.
8.2. Publicis Groupe SA
8.3. Havas SA
8.4. WPP plc

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Germany advertising industry value: $ million, 2016-20
Table 2: Germany advertising industry category segmentation: $ million, 2020
Table 3: Germany advertising industry geography segmentation: $ million, 2020
Table 4: Germany advertising industry value forecast: $ million, 2020-25
Table 5: The Interpublic Group of Companies, Inc.: key facts
Table 6: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 7: The Interpublic Group of Companies, Inc.: Key Employees
Table 8: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 9: Publicis Groupe SA: key facts
Table 10: Publicis Groupe SA: Annual Financial Ratios
Table 11: Publicis Groupe SA: Key Employees
Table 12: Publicis Groupe SA: Key Employees Continued
Table 13: Havas SA: key facts
Table 14: Havas SA: Key Employees
Table 15: Havas SA: Key Employees Continued
Table 31: WPP plc: key facts
Table 32: WPP plc: Annual Financial Ratios
Table 33: WPP plc: Key Employees
Table 34: WPP plc: Key Employees Continued
Table 35: Germany size of population (million), 2016-20
Table 36: Germany GDP (constant 2005 prices, $ billion), 2016-20
Table 37: Germany GDP (current prices, $ billion), 2016-20
Table 38: Germany inflation, 2016-20
Table 39: Germany consumer price index (absolute), 2016-20
Table 40: Germany exchange rate, 2016-20

List of Figures

Figure 1: Germany advertising industry value: $ million, 2016-20
Figure 2: Germany advertising industry category segmentation: % share, by value, 2020
Figure 3: Germany advertising industry geography segmentation: % share, by value, 2020
Figure 4: Germany advertising industry value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the advertising industry in Germany, 2020
Figure 6: Drivers of buyer power in the advertising industry in Germany, 2020
Figure 7: Drivers of supplier power in the advertising industry in Germany, 2020
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2020
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Germany, 2020
Figure 10: Drivers of degree of rivalry in the advertising industry in Germany, 2020