Advertising in Canada - Market Summary, Competitive Analysis and Forecast to 2025

Advertising in Canada industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The Canadian advertising industry had total revenues of $8.4bn in 2020, representing a compound annual growth rate (CAGR) of 0.1% between 2016 and 2020.
The advertising industry is highly correlated with consumer spending and financial power.
Consumer confidence is low globally as incomes remain squeezed due to the COVID-19 outbreak.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Canada
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Canada
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Canada advertising market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the Canada advertising market by value in 2020?
What will be the size of the Canada advertising market in 2025?
What factors are affecting the strength of competition in the Canada advertising market?
How has the market performed over the last five years?
How large is Canada’s advertising market in relation to its regional counterparts?

Frequently Asked Questions about the Advertising Market in Canada

What is the estimated value of the Advertising Market in Canada?

The Advertising Market in Canada was estimated to be valued at $8.4 Billion in 2020.

What is the growth rate of the Advertising Market in Canada?

The growth rate of the Advertising Market in Canada is 4.4%, with an estimated value of $10.4 Billion by 2025.

What is the forecasted size of the Advertising Market in Canada?

The Advertising Market in Canada is estimated to be worth $10.4 Billion by 2025.

Who are the key companies in the Advertising Market in Canada?

Key companies in the Advertising Market in Canada include Dentsu, Inc., The Interpublic Group of Companies, Inc. and WPP plc.

Report Attribute	Details
No. of Pages	50
Published	February 2021
Forecast Period	2020 - 2025
Estimated Market Value ( USD ) in 2020	$ 8.4 Billion
Forecasted Market Value ( USD ) by 2025	$ 10.4 Billion
Compound Annual Growth Rate	4.4%
Regions Covered	Canada

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. What has been the recent MA activity?
7.5. How will Covid-19 impact market players?

8 Company Profiles

8.1. Dentsu, Inc.
8.2. The Interpublic Group of Companies, Inc.
8.3. Publicis Groupe SA
8.4. WPP plc

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Canada advertising industry value: $ million, 2016-20
Table 2: Canada advertising industry category segmentation: $ million, 2020
Table 3: Canada advertising industry geography segmentation: $ million, 2020
Table 4: Canada advertising industry value forecast: $ million, 2020-25
Table 5: Dentsu, Inc.: key facts
Table 6: Dentsu, Inc.: Annual Financial Ratios
Table 7: Dentsu, Inc.: Key Employees
Table 8: Dentsu, Inc.: Key Employees Continued
Table 9: Dentsu, Inc.: Key Employees Continued
Table 10: The Interpublic Group of Companies, Inc.: key facts
Table 11: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 12: The Interpublic Group of Companies, Inc.: Key Employees
Table 13: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 31: Publicis Groupe SA: key facts
Table 32: Publicis Groupe SA: Annual Financial Ratios
Table 33: Publicis Groupe SA: Key Employees
Table 34: Publicis Groupe SA: Key Employees Continued
Table 35: WPP plc: key facts
Table 36: WPP plc: Annual Financial Ratios
Table 37: WPP plc: Key Employees
Table 38: WPP plc: Key Employees Continued
Table 39: Canada size of population (million), 2016-20
Table 40: Canada GDP (constant 2005 prices, $ billion), 2016-20
Table 41: Canada GDP (current prices, $ billion), 2016-20
Table 42: Canada inflation, 2016-20
Table 43: Canada consumer price index (absolute), 2016-20
Table 44: Canada exchange rate, 2016-20

List of Figures

Figure 1: Canada advertising industry value: $ million, 2016-20
Figure 2: Canada advertising industry category segmentation: % share, by value, 2020
Figure 3: Canada advertising industry geography segmentation: % share, by value, 2020
Figure 4: Canada advertising industry value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the advertising industry in Canada, 2020
Figure 6: Drivers of buyer power in the advertising industry in Canada, 2020
Figure 7: Drivers of supplier power in the advertising industry in Canada, 2020
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2020
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Canada, 2020
Figure 10: Drivers of degree of rivalry in the advertising industry in Canada, 2020

Companies Mentioned

A selection of companies mentioned in this report includes:

Dentsu, Inc.
The Interpublic Group of Companies, Inc.
Publicis Groupe SA
WPP plc

What is the estimated value of the Advertising Market in Canada?

What is the growth rate of the Advertising Market in Canada?

What is the forecasted size of the Advertising Market in Canada?

Who are the key companies in the Advertising Market in Canada?

Table of Contents

Companies Mentioned

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