Advertising in Brazil - Market Summary, Competitive Analysis and Forecast to 2025

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2.1. Market definition
2.2. Market analysis

3.1. Market value

4.1. Category segmentation
4.2. Geography segmentation

5.1. Market value forecast

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. How will Covid-19 impact market players?
7.5. What has been the recent MA activity?

8.1. The Interpublic Group of Companies, Inc.
8.2. Omnicom Group, Inc.
8.3. Publicis Groupe SA
8.4. WPP plc

9.1. Country data

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

Table 1: Brazil advertising industry value: $ million, 2016-20
Table 2: Brazil advertising industry category segmentation: $ million, 2020
Table 3: Brazil advertising industry geography segmentation: $ million, 2020
Table 4: Brazil advertising industry value forecast: $ million, 2020-25
Table 5: The Interpublic Group of Companies, Inc.: key facts
Table 6: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 7: The Interpublic Group of Companies, Inc.: Key Employees
Table 8: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 9: Omnicom Group, Inc.: key facts
Table 10: Omnicom Group, Inc.: Annual Financial Ratios
Table 11: Omnicom Group, Inc.: Key Employees
Table 12: Omnicom Group, Inc.: Key Employees Continued
Table 29: Publicis Groupe SA: key facts
Table 30: Publicis Groupe SA: Annual Financial Ratios
Table 31: Publicis Groupe SA: Key Employees
Table 32: Publicis Groupe SA: Key Employees Continued
Table 33: WPP plc: key facts
Table 34: WPP plc: Annual Financial Ratios
Table 35: WPP plc: Key Employees
Table 36: WPP plc: Key Employees Continued
Table 37: Brazil size of population (million), 2016-20
Table 38: Brazil GDP (constant 2005 prices, $ billion), 2016-20
Table 39: Brazil GDP (current prices, $ billion), 2016-20
Table 40: Brazil inflation, 2016-20
Table 41: Brazil consumer price index (absolute), 2016-20
Table 42: Brazil exchange rate, 2016-20

Figure 1: Brazil advertising industry value: $ million, 2016-20
Figure 2: Brazil advertising industry category segmentation: % share, by value, 2020
Figure 3: Brazil advertising industry geography segmentation: % share, by value, 2020
Figure 4: Brazil advertising industry value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the advertising industry in Brazil, 2020
Figure 6: Drivers of buyer power in the advertising industry in Brazil, 2020
Figure 7: Drivers of supplier power in the advertising industry in Brazil, 2020
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2020
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2020
Figure 10: Drivers of degree of rivalry in the advertising industry in Brazil, 2020