Advertising in Asia-Pacific - Market Summary, Competitive Analysis and Forecast to 2025

Advertising in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The Asia-Pacific advertising industry had total revenues of $188.5bn in 2020, representing a compound annual rate of change (CARC) of -0.6% between 2016 and 2020.
The advertising industry is highly correlated with consumer spending and financial power.
Consumer confidence is low globally as incomes remain squeezed due to the COVID-19 outbreak.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Asia-Pacific
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Asia-Pacific
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific advertising market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the Asia-Pacific advertising market by value in 2020?
What will be the size of the Asia-Pacific advertising market in 2025?
What factors are affecting the strength of competition in the Asia-Pacific advertising market?
How has the market performed over the last five years?
How large is Asia-Pacific’s advertising market in relation to its regional counterparts?

Frequently Asked Questions about the Advertising in Asia-Pacific Market

What is the estimated value of the Advertising in Asia-Pacific Market?

The Advertising in Asia-Pacific Market was estimated to be valued at $188.5 Billion in 2020.

What is the growth rate of the Advertising in Asia-Pacific Market?

The growth rate of the Advertising in Asia-Pacific Market is 5.9%, with an estimated value of $251.2 Billion by 2025.

What is the forecasted size of the Advertising in Asia-Pacific Market?

The Advertising in Asia-Pacific Market is estimated to be worth $251.2 Billion by 2025.

Who are the key companies in the Advertising in Asia-Pacific Market?

Key companies in the Advertising in Asia-Pacific Market include Dentsu, Inc., Hakuhodo DY Holdings Inc, Cheil Worldwide Inc., Publicis Groupe SA and WPP plc.

Report Attribute	Details
No. of Pages	54
Published	February 2021
Forecast Period	2020 - 2025
Estimated Market Value ( USD ) in 2020	$ 188.5 Billion
Forecasted Market Value ( USD ) by 2025	$ 251.2 Billion
Compound Annual Growth Rate	5.9%
Regions Covered	Asia Pacific

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. Have there been any new product launches in recent years?
7.5. How will Covid-19 impact market players?
7.6. What has been the recent MA activity?

8 Company Profiles

8.1. Dentsu, Inc.
8.2. Hakuhodo DY Holdings Inc
8.3. Cheil Worldwide Inc.
8.4. Publicis Groupe SA
8.5. The Interpublic Group of Companies, Inc.
8.6. WPP plc

9 Appendix

9.1. Methodology
9.2. About the Publisher

List of Tables

Table 1: Asia-Pacific advertising industry value: $ billion, 2016-20
Table 2: Asia-Pacific advertising industry category segmentation: $ billion, 2020
Table 3: Asia-Pacific advertising industry geography segmentation: $ billion, 2020
Table 4: Asia-Pacific advertising industry value forecast: $ billion, 2020-25
Table 5: Dentsu, Inc.: key facts
Table 6: Dentsu, Inc.: Annual Financial Ratios
Table 7: Dentsu, Inc.: Key Employees
Table 8: Dentsu, Inc.: Key Employees Continued
Table 9: Dentsu, Inc.: Key Employees Continued
Table 10: Hakuhodo DY Holdings Inc: key facts
Table 11: Hakuhodo DY Holdings Inc: Annual Financial Ratios
Table 12: Hakuhodo DY Holdings Inc: Key Employees
Table 13: Cheil Worldwide Inc.: key facts
Table 14: Cheil Worldwide Inc.: Annual Financial Ratios
Table 15: Cheil Worldwide Inc.: Key Employees
Table 16: Publicis Groupe SA: key facts
Table 17: Publicis Groupe SA: Annual Financial Ratios
Table 18: Publicis Groupe SA: Key Employees
Table 19: Publicis Groupe SA: Key Employees Continued
Table 20: The Interpublic Group of Companies, Inc.: key facts
Table 21: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 22: The Interpublic Group of Companies, Inc.: Key Employees
Table 23: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 24: WPP plc: key facts
Table 25: WPP plc: Annual Financial Ratios
Table 26: WPP plc: Key Employees
Table 27: WPP plc: Key Employees Continued

List of Figures

Figure 1: Asia-Pacific advertising industry value: $ billion, 2016-20
Figure 2: Asia-Pacific advertising industry category segmentation: % share, by value, 2020
Figure 3: Asia-Pacific advertising industry geography segmentation: % share, by value, 2020
Figure 4: Asia-Pacific advertising industry value forecast: $ billion, 2020-25
Figure 5: Forces driving competition in the advertising industry in Asia-Pacific, 2020
Figure 6: Drivers of buyer power in the advertising industry in Asia-Pacific, 2020
Figure 7: Drivers of supplier power in the advertising industry in Asia-Pacific, 2020
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2020
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2020
Figure 10: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2020