Asia-Pacific Drag & Drop App Builder Software Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Type, and Application

The drag & drop app builder software market in APAC is expected to grow from US$ 188.23 million in 2019 to US$ 308.85 million by 2027; it is estimated to grow at a CAGR of 6.4% from 2020 to 2027. Increased productivity, cost-efficiency, enhanced data security, disaster recovery, and eco-friendly operations are among the benefits of digitalization that pave the way for various economic activities and job development. Multiple businesses, including SMEs, are embracing digitalization, and emerging technologies to optimize their business processes. Further, governments of various countries in APAC are promoting digitalization through initiatives such as the smart Dubai plan and Australia – digital transformation strategy, digital India, and digital China to boost their economies and significantly improve their standard of living. Thus, the increasing focus on economy digitalization, which paves the way for the adoption of different software and apps, is emerging as a crucial trend in the APAC drag and drop app builder software market. Additionally, growing digital innovations in the IT sector is another factor expected to fuel the demand for drag & drop app builder software in APAC in the coming years.



Based on application, the SMEs segment led the APAC drag & drop app builder software market in 2019. Small enterprises are defined as those having 1–100 employees, while medium-sized enterprises as those with 101–500 employees. Rise in number of small and medium enterprises (SMEs) has led to intense competition. The companies are adopting various marketing strategies to reach the target audience. They are opting for drag and drop app builder software as the fastest way to communicate with their customers. These software solutions help SMEs create brand awareness and, thus, encourage customer loyalty, along with ensuring improved sales. Digitalization is generating new opportunities for SMEs to adopt advanced solutions. Start-ups are making significant investments in software to create consumer awareness regarding products and services. Hence, rapid rise in number of start-ups in developing countries, coupled with increasing investments in software, is anticipated to drive the segment.

APAC is the region is characterized by the presence of many developing countries, positive economic outlook, high industrial presence, huge population, and rising disposable income. Owing to these conditions, it holds significant growth potential for drag and drop app builder software vendors. The large number of smartphone users, wide use of connected devices, and rapid growth in the e-commerce industry present huge opportunities for the growth of the market players. APAC is an also a manufacturing hub with countries such as China, Japan, South Korea, and India leading the manufacturing sector in the region. However, the COVID-19 pandemic is anticipated to cause huge disruptions in the growth of various industries in the region. The governments of various countries of this region are taking drastic measures to reduce the severity of the outbreak by announcing lockdowns, and travel and trade bans. These measures are limiting the development and adoption of drag and drop app builder software, especially in the retail and e-commerce sector, in APAC.

The APAC drag & drop app builder software market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the APAC drag & drop app builder software market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants to validate the data, as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers - along with external consultants such as valuation experts, research analysts, and key opinion leaders - specializing in the APAC drag & drop app builder software market. Appy Pie; BuildFire; Deltecs Infotech Pvt Ltd.; Mobirise; Quicxy; Salesforce.com, inc.; WaveMaker, Inc.; and Zoho Corporation are among the key players operating in the market in APAC.

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