The Germany PropTech market is expected to reach US$ 444.39 Million by 2028 from US$ 206.30 Million in 2020. The market is estimated to grow at a CAGR of 10.4% from 2021 to 2028. With the increasing use of digital and connected technologies, the real estate sector is harnessing Big Data tools to make data-driven decisions, which enables realtors to improve in areas such as space utilization, investment decisions, and competitor analysis. Big Data also allows realtors and buyers to streamline decision-making about property purchases with the use of advanced property evaluation techniques by considering a large spectrum of parameters - ranging from the expected appreciation and depreciation rates to crime statistics, life quality pollution levels, property characteristics, employment opportunities, accessibility, and so on. Furthermore, the enhanced predictive analytics capabilities based on Big Data enable investors to predict market fluctuations, which helps them to decide whether their investments are well-timed or not. The implementation of Big Data simplifies the facility and building maintenance tasks. Thus, increasing activities to explore the use of Big Data in the real estate sector is creating ample growth opportunities for the PropTech market players.
In Germany, the government has a strong inclination for improving the urban infrastructure. For instance, the government announced an allotment of €820 million for the country's ambitious Smart City model projects, under which government plans to transform 32 cities into smart cities. The country is a home to the most active backers of PropTech start-ups.
PropTech solutions have allowed landlords to gain valuable insight into the performance of their real estate portfolio by gathering, analyzing, and providing a variety of valuable datasets. OpenAsset, for example, enables real estate owners to build a centralized cloud-based repository where they can organize assets in a way that makes sense for their company. PropTech software can assist real estate owners in identifying and processing potential properties to their portfolio, allowing them to scale up and out, perhaps even across the world.
At the beginning of COVID-19 outbreak, short-term rental platforms were hampered as instructions were given for halting of leisure bookings. Most of these platforms, which were previously offering short-term rentals, began to focus on pushing mid-term as well as long-term rentals. This approach has proven to be successful as demand is still there for mid- and long-term rentals.
The Germany PropTech market is segmented on the basis of offering, component, and building type. Based on offering, the market is bifurcated into solution and services. By component, the market is segmented into security & surveillance, asset management, sales & advertisement, and others. The market, based on building type, is bifurcated into residential and non-residential. A few of the key players profiled in the report study on the Germany PropTech market are ALPHAPENTA, BETTERHOMES AG, BOTTIMMO AG, HAUSGOLD, Homeday GmbH, immoverkauf24 GmbH, Maklaro.de, McMakler GmbH, PriceHubble, and realbest Germany GmbH.
The overall Germany PropTech market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the Germany PropTech market with regard to all the segments. Also, primary interviews were conducted with industry participants and commentators to validate data as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Germany PropTech market.
Reasons to Buy
PropTech solutions have allowed landlords to gain valuable insight into the performance of their real estate portfolio by gathering, analyzing, and providing a variety of valuable datasets. OpenAsset, for example, enables real estate owners to build a centralized cloud-based repository where they can organize assets in a way that makes sense for their company. PropTech software can assist real estate owners in identifying and processing potential properties to their portfolio, allowing them to scale up and out, perhaps even across the world.
At the beginning of COVID-19 outbreak, short-term rental platforms were hampered as instructions were given for halting of leisure bookings. Most of these platforms, which were previously offering short-term rentals, began to focus on pushing mid-term as well as long-term rentals. This approach has proven to be successful as demand is still there for mid- and long-term rentals.
The Germany PropTech market is segmented on the basis of offering, component, and building type. Based on offering, the market is bifurcated into solution and services. By component, the market is segmented into security & surveillance, asset management, sales & advertisement, and others. The market, based on building type, is bifurcated into residential and non-residential. A few of the key players profiled in the report study on the Germany PropTech market are ALPHAPENTA, BETTERHOMES AG, BOTTIMMO AG, HAUSGOLD, Homeday GmbH, immoverkauf24 GmbH, Maklaro.de, McMakler GmbH, PriceHubble, and realbest Germany GmbH.
The overall Germany PropTech market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the Germany PropTech market with regard to all the segments. Also, primary interviews were conducted with industry participants and commentators to validate data as well as to gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Germany PropTech market.
Reasons to Buy
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Germany PropTech market
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the Germany PropTech market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Germany market trends and outlook coupled with the factors driving the market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
Table of Contents
1. Introduction1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Germany PropTech Market Landscape
4.1 Market Overview
4.1.1 Germany - PEST Analysis
4.2 Ecosystem Analysis
4.3 Expert Opinion
5. Germany PropTech Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Awareness About Need of Energy Conservation
5.1.2 Use of Augmented Reality and Virtual Reality in Marketing Activities
5.2 Market Restraints
5.2.1 High Prices and Disrupted Supply of Raw Materials
5.3 Market Opportunities
5.3.1 Use of Big Data in Real Estate Sector
5.4 Future Trends
5.4.1 Emergence of Smart Cities
5.5 Impact Analysis of Drivers and Restraints
6. PropTech - Germany Market Analysis
6.1 Germany PropTech Market Overview
6.2 Germany PropTech Market - Revenue, and Forecast to 2028 (US$ Million)
6.3 Market Positioning - Germany Market Players Ranking
7. Germany PropTech Market Analysis - By Offerings
7.1 Overview
7.2 Germany PropTech Market, By Offerings (2020 and 2028)
7.3 Solution
7.3.1 Overview
7.3.2 Solution: Germany PropTech Market - Revenue, and Forecast to 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: Germany PropTech Market - Revenue, and Forecast to 2028 (US$ Million)
8. Germany PropTech Market Analysis - By Component
8.1 Overview
8.2 Germany PropTech Market, By Component (2020 and 2028)
8.3 Security and Surveillance
8.3.1 Overview
8.3.2 Security and Surveillance: Germany PropTech Market - Revenue, and Forecast to 2028 (US$ Million)
8.4 Asset Management
8.4.1 Overview
8.4.2 Asset Management: Germany PropTech Market - Revenue, and Forecast to 2028 (US$ Million)
8.5 Sales and Advertisement
8.5.1 Overview
8.5.2 Sales and Advertisement: Germany PropTech Market - Revenue, and Forecast to 2028 (US$ Million)
8.6 Others
8.6.1 Overview
8.6.2 Others: Germany PropTech Market - Revenue, and Forecast to 2028 (US$ Million)
9. Germany PropTech Market Analysis - By Building Type
9.1 Overview
9.2 Germany PropTech Market, By Building Type (2020 and 2028)
9.3 Residential
9.3.1 Overview
9.3.2 Residential: Germany PropTech Market - Revenue, and Forecast to 2028 (US$ Million)
9.4 Non-residential
9.4.1 Overview
9.4.2 Non-residential: Germany PropTech Market - Revenue, and Forecast to 2028 (US$ Million)
10. Germany PropTech Market- COVID-19 Impact Analysis
10.1 Overview
11. Industry Landscape
11.1 Market Initiative
11.2 New Development
12. Company Profiles
12.1 ALPHAPENTA
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 BETTERHOMES AG
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 BOTTIMMO AG
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 HAUSGOLD
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Homeday GmbH
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 immoverkauf24 GmbH
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Maklaro.de
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 McMakler GmbH
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 PriceHubble
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 realbest Germany GmbH
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About the Publisher
13.2 Word Index
List of Tables
Table 1. Germany PropTech Market - Revenue, and Forecast to 2028 (US$ Million)
Table 2. List of Abbreviation
List of Figures
Figure 1. Germany PropTech Market Segmentation
Figure 2. Germany PropTech Market Overview
Figure 3. Solutions Offerings to Dominate the Germany PropTech Market
Figure 4. Asset Management Component to Dominate the Germany PropTech Market
Figure 5. Residential Building Type to Dominate the Germany PropTech Market
Figure 6. Germany - PEST Analysis
Figure 7. Germany PropTech Market - Ecosystem Analysis
Figure 8. Expert Opinion
Figure 9. PropTech Market Impact Analysis of Drivers and Restraints
Figure 10. Germany: PropTech Market - Revenue and Forecast to 2028 (US$ Million)
Figure 11. Germany PropTech Market Revenue Share, by Offerings (2020 and 2028)
Figure 12. Solution: Germany PropTech Market - Revenue, and Forecast to 2028 (US$ Million)
Figure 13. Services: Germany PropTech Market - Revenue, and Forecast to 2028 (US$ Million)
Figure 14. Germany PropTech Market Revenue Share, by Component (2020 and 2028)
Figure 15. Security and Surveillance: Germany PropTech Market - Revenue, and Forecast to 2028 (US$ Million)
Figure 16. Asset Management: Germany PropTech Market - Revenue, and Forecast to 2028 (US$ Million)
Figure 17. Sales and Advertisement: Germany PropTech Market - Revenue, and Forecast to 2028 (US$ Million)
Figure 18. Others: Germany PropTech Market - Revenue, and Forecast to 2028 (US$ Million)
Figure 19. Germany PropTech Market Revenue Share, by Building Type (2020 and 2028)
Figure 20. Residential: Germany PropTech Market - Revenue, and Forecast to 2028 (US$ Million)
Figure 21. Non-residential: Germany PropTech Market - Revenue, and Forecast to 2028 (US$ Million)
Figure 22. Impact of COVID-19 Pandemic on Germany PropTech Market
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- ALPHAPENTA
- BETTERHOMES AG
- BOTTIMMO AG
- HAUSGOLD
- Homeday GmbH
- immoverkauf24 GmbH
- Maklaro.de
- McMakler GmbH
- PriceHubble
- realbest Germany GmbH
Table Information
| Report Attribute | Details |
|---|---|
| Published | April 2021 |
| Forecast Period | 2020 - 2028 |
| Estimated Market Value ( USD | $ 206.3 Million |
| Forecasted Market Value ( USD | $ 444.39 Million |
| Compound Annual Growth Rate | 10.4% |
| Regions Covered | Germany |
