The European coffee market is projected to register a CAGR of 5.1% during the forecast period, 2022-2027.
As a consequence of the COVID-19 pandemic, European governments put measures like social distancing and lockdowns in place. These have had a huge effect on cafés, micro-roasters, restaurants, and other out-of-home outlets. Owing to this factor, the demand for coffee products such as instant coffee and ground coffee has moved to off-trade, which has resulted in enhanced coffee sales in the retail sector. Moreover, since consumers have restored to in-house coffee consumption, there has been an increase in demand for different types of coffee in the region studied. Specifically, in 2020, the interest of consumers in high-quality coffee remained strong.
The European coffee market is driven by multiple factors like the increasing demand for certified coffee products, acceptance of single-serve coffee brew systems by consumers, and constant innovation led by the top players in the coffee market. However, the changing weather conditions play a crucial role in coffee production in countries where production takes place, thus affecting the supply chain of coffee being imported into European countries.
The premiumization of whole-bean coffee products is driving the coffee market. Major players in the market are trying their best to introduce premium products by utilizing artisanal techniques or using the handpick method to get a premium product, which is increasing the demand.
The sharp growth in the premium coffee market has been partly driven by the continuous growth of out-of-home consumption. The coffee shops in European countries are leading the way by introducing sophisticated, high-value varieties to consumers, thereby boosting market growth significantly. The growing demand for premium coffee is in line with growing consumer interest in how the coffee is brewed, as well as how the crop is grown. It has, therefore, become essential for specialty coffee producers to tell the story behind their coffee, its origin, and its other environmental and social aspects. In recent years, coffee in the United Kingdom has become reliant on coffee shop-driven premiumization. Consumers who had been witnessing rising incomes over the last decade learned about value-added approaches to coffee at coffee shops. Thus, there was increased appreciation for premium coffee on other foodservice and retail occasions.
Europe has minimal coffee production, and Germany is one of the coffee-producing countries in the region. As per the data published by the Centre for the Promotion of Imports Ministry of Foreign Affairs, as an increasing number of Germans are consuming coffee at their homes, coffee shops, and cafes, because of which the on-trade market segment is growing in Germany, thereby increasing the application of various types of coffee products in the country. Coffee consumption at work is of great prominence in Germany. Germany is the largest importer of green coffee beans in Europe. In 2020, Germany imported over 1.1 million ton of green coffee. It accounted for 35% of all European coffee imports sourced directly from producing countries. The increasing demand for freshly brewed coffee is pushing the companies to opt for roasted whole beans, thereby reducing the sales of roasted ground coffee in the country.
Some of the most active companies operating in the market studied are Starbucks Corporation, Tchibo GmbH, Strauss Group Ltd, Nestle SA, Luigi Lavazza SPA, and JAB Holdings. Companies such as Nestle SA have expanded their production capacity by creating new manufacturing units to capture market share and introduce new varieties of coffee for buyers. Companies are making investments in developing new Nespresso machines and Grand Cru coffee, including unique coffee varieties from rare origins. Furthermore, the companies are actively investing in online distribution channels, targeting consumers who seek convenience.
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As a consequence of the COVID-19 pandemic, European governments put measures like social distancing and lockdowns in place. These have had a huge effect on cafés, micro-roasters, restaurants, and other out-of-home outlets. Owing to this factor, the demand for coffee products such as instant coffee and ground coffee has moved to off-trade, which has resulted in enhanced coffee sales in the retail sector. Moreover, since consumers have restored to in-house coffee consumption, there has been an increase in demand for different types of coffee in the region studied. Specifically, in 2020, the interest of consumers in high-quality coffee remained strong.
The European coffee market is driven by multiple factors like the increasing demand for certified coffee products, acceptance of single-serve coffee brew systems by consumers, and constant innovation led by the top players in the coffee market. However, the changing weather conditions play a crucial role in coffee production in countries where production takes place, thus affecting the supply chain of coffee being imported into European countries.
The premiumization of whole-bean coffee products is driving the coffee market. Major players in the market are trying their best to introduce premium products by utilizing artisanal techniques or using the handpick method to get a premium product, which is increasing the demand.
Key Market Trends
Consumer Preference for Premium Coffee Fuels Growth in Specialty Coffee Shops Market
The sharp growth in the premium coffee market has been partly driven by the continuous growth of out-of-home consumption. The coffee shops in European countries are leading the way by introducing sophisticated, high-value varieties to consumers, thereby boosting market growth significantly. The growing demand for premium coffee is in line with growing consumer interest in how the coffee is brewed, as well as how the crop is grown. It has, therefore, become essential for specialty coffee producers to tell the story behind their coffee, its origin, and its other environmental and social aspects. In recent years, coffee in the United Kingdom has become reliant on coffee shop-driven premiumization. Consumers who had been witnessing rising incomes over the last decade learned about value-added approaches to coffee at coffee shops. Thus, there was increased appreciation for premium coffee on other foodservice and retail occasions.
Germany Holds a Significant Share in the Coffee Market
Europe has minimal coffee production, and Germany is one of the coffee-producing countries in the region. As per the data published by the Centre for the Promotion of Imports Ministry of Foreign Affairs, as an increasing number of Germans are consuming coffee at their homes, coffee shops, and cafes, because of which the on-trade market segment is growing in Germany, thereby increasing the application of various types of coffee products in the country. Coffee consumption at work is of great prominence in Germany. Germany is the largest importer of green coffee beans in Europe. In 2020, Germany imported over 1.1 million ton of green coffee. It accounted for 35% of all European coffee imports sourced directly from producing countries. The increasing demand for freshly brewed coffee is pushing the companies to opt for roasted whole beans, thereby reducing the sales of roasted ground coffee in the country.
Competitive Landscape
Some of the most active companies operating in the market studied are Starbucks Corporation, Tchibo GmbH, Strauss Group Ltd, Nestle SA, Luigi Lavazza SPA, and JAB Holdings. Companies such as Nestle SA have expanded their production capacity by creating new manufacturing units to capture market share and introduce new varieties of coffee for buyers. Companies are making investments in developing new Nespresso machines and Grand Cru coffee, including unique coffee varieties from rare origins. Furthermore, the companies are actively investing in online distribution channels, targeting consumers who seek convenience.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
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Table of Contents
1 INTRODUCTION
4 MARKET DYNAMICS
5 MARKET SEGMENTATION
6 COMPETITIVE LANDSCAPE
Companies Mentioned
A selection of companies mentioned in this report includes:
- JAB Holding Company
- Nestle SA
- The Kraft Heinz Company
- J.J. Darboven GmbH & Co. KG
- Strauss Group Ltd
- Melitta Group
- Starbucks Corporation
- KRÜGER Gmbh & Co. K
- Luigi Lavazza SpA
- Bewley's Limited
Methodology
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