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Teeth Whitening Market - Global Outlook and Forecast 2021-2026

  • ID: 5336114
  • Report
  • June 2021
  • Region: Global
  • Arizton
UP TO OFF
until Sep 30th 2021

FEATURED COMPANIES

  • Beaming White
  • Colgate-Palmolive Company
  • GLO Science
  • Ivoclar Vivadent
  • REMBRANDT
  • TheraBreath
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this Global Teeth Whitening Market Report



The teeth whitening market is expected to grow at a CAGR of over 6% during the period 2021-2026.

The rising awareness among the consumers to have a healthier and white smile as it plays a significant role in their personality increases prominence for oral health and hygiene. With the easy availability of the various whitening products, the demand for teeth whitening treatment is expected to gain traction among consumers. Vendors focus on offering new and updated solutions for teeth whitening products. Procter & Gamble, Colgate-Palmolive Company, GlaxoSmithKline, and Johnson & Johnson, among others, offer products to a diverse range of verticals and create a boom in the market. Consumers are increasingly shifting their preferences to the dental beauty concept. This trend is likely to impact the overall demand for esthetics products in the dental health market. In the era of digitalization, celebrities’ influence and socializing of photographs in different social media platforms impact the demand for teeth whitening market across the globe. Over the years, the trends in the aesthetic industry include growing consumer demand for tooth whitening processes, which is expected to pose opportunities for dental professionals, helping them cater to the changing needs and requirements of the consumers.

The following factors are likely to contribute to the growth of the teeth whitening market during the forecast period:
  • Increasing Awareness for Oral Hygiene
  • Growing Incidences of Teeth Discoloration
  • Rising Acceptance of Technological Innovations in Teeth Whitening Products
  • Growing Esthetic in Dentistry Industry
The study considers the present scenario of the teeth whitening market and its market dynamics for the period 2021-2026. It covers a detailed overview of several market growth enablers, restraints, and trends. The report covers both the demand and supply aspects of the market. The study profiles and examines leading companies and other prominent companies operating in the market.

TEETH WHITENING MARKET SEGMENTATION

The teeth whitening market research report includes a detailed segmentation by product, application, composition, distribution, geography. The whitening toothpaste is projected to increase demand during the forecast period due to quick results, affordable prices, easy accessibility, and chemical agents enabling easy stain removal. The toothpaste segment occupies 78% of the teeth whitening market share. The Evonik company announced the launch of Spherilex 145, a new solution for the toothpaste formulators in the oral care industry. These products are technologically advanced with high levels of cleaning and low abrasion to the enamel, dentin, and fillings.

The in-office teeth whitening market witnessed high growth in North America and Europe. This segment is likely to witness low growth as most dental services were suspended in the countries due to the COVID-19 impact. Consumers are shifting their preferences to several at-home teeth whitening services. The presence of various companies in developing these innovative solutions and procedures initiates intense competition among the players in the global market. The at-home market in APAC is expected to reach USD 1.3 billion by 2026, owing to a rise in the sale of whitening toothpaste.

The vendors and professionals in the global market are expected to spend heavily in improvising the overall appearance of the teeth. In 2020, North America and APAC contributed around 59% of the market share in the global non-bleaching agents’ market. The rise in hygiene and shift towards the use of organic products is encouraging non-bleaching agents in teeth whitening products. The increasing awareness towards dental health and non-bleaching composition is flourishing in the global market.

Retail channels for distribution for teeth whitening products include manufacturers, wholesale distributors, retailers, and consumers. Offline channel is largely popular with mass-market players and grocery stores, which account for 49% of the global offline market in 2020. Manufacturers are anticipated to make changes in their respective business practices and strategies to gain a competitive edge. With the growing network of online distributors, retailers, and dealers worldwide, players are expected to account for different customer-centric innovations and the quality of the products. Online teeth whitening products in North America is expected to grow at a CAGR of 7%, with an absolute growth of 51% during the period 2020 to 2026. The major players in the dental industry focus on acquiring smaller firms and expanding products and business segments in different regions.

Segmentation by Whitening Product
  • Toothpaste
  • Strips
  • Gels
  • Others
Segmentation by Application
  • At-home
  • In-office
Segmentation by Composition
  • Bleaching Agents
  • Non-Bleaching Agents
Segmentation by Distribution
  • Offline
  • Mass Market Players
  • Wholesale Distributors
  • Grocery Stores
  • Drug Store
  • Dental Clinic
  • Others
  • Online
INSIGHTS BY GEOGRAPHY

According to this research, the US, China, and Brazil account for the majority share in the teeth whitening products market during the forecast period. In North America, the demand for toothpaste and strips is higher compared to other regions. Consumer Survey (NCS), nearly 38.29 million Americans are engaged in using teeth whiteners in 2019, which is further expected to increase by 2023. In 2020, Europe was the third-largest revenue contributor and the region accounted for a market share of 20%. The increasing number of oral diseases in the area leads to the growing consciousness among the individuals for dental health and adopt solutions to cure the same. Europe has an alliance of professional bodies and several manufacturers and introduced safe usage and handling the teeth whitening issues.

Segmentation by Geography
  • North America
  • US
  • Canada
  • APAC
  • China
  • Japan
  • South Korea
  • Australia
  • Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Benelux
  • Nordic
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
COMPETITIVE LANDSCAPE

Colgate-Palmolive Company, GlaxoSmithKline, Johnson & Johnson, and Procter & Gamble are the leading players in the industry. Procter & Gamble, one of the leading manufacturers of consumer goods, occupies over 35% of market share in the teeth whitening industry. The teeth whitening products’ manufacturers are emphasizing on identifying different market opportunities and setting up certain goals to achieve productivity and efficiency. The key manufacturers are offering and expanding the product line-up in their business segments with the launch of various innovative techniques, gaining an edge over their competitors. The increasing competition can be attributed to the changing conditions and shifting consumer demands in the different geographical regions. In January 2020, Colgate launched the ‘Smile for Good’ vegan certified toothpaste range, which is mainly used for whitening and protection.

Key Vendors
  • Colgate-Palmolive Company
  • GlaxoSmithKline
  • Johnson & Johnson
  • Procter & Gamble
Other Prominent Vendors
  • Beaming White
  • Brodie & Stone
  • Cavex
  • CCA Industries
  • Church & Dwight
  • DaVinci Teeth Whitening
  • Dentsply Sirona
  • Evonik
  • GO SMILE
  • Global Whitening
  • GLO Science
  • Hello Products
  • Henkel
  • Ivoclar Vivadent
  • Kulzer
  • Nanchang Smile Technology
  • REMBRANDT
  • SmileLABS
  • Sunshine Health Products
  • Supersmile
  • The Himalaya Drug Company
  • TheraBreath
  • Ultradent Products
  • Unilever
  • Uragme
  • WHITEsmile
KEY QUESTIONS ANSWERED:
1. How big is the teeth whitening market?
2. Which region generates the highest revenues in the global Teeth Whitening Market?
3. What are the technological innovations in teeth whitening products?
4. What are the segments covered in the teeth whitening market report?
5. Which segment accounted for the largest teeth whitening market share?
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Beaming White
  • Colgate-Palmolive Company
  • GLO Science
  • Ivoclar Vivadent
  • REMBRANDT
  • TheraBreath
1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of the Study
4.3.1 Market Segmentation by Product
4.3.2 Market Segmentation by Composition
4.3.3 Market Segmentation by Application
4.3.4 Market by Distribution Channel
4.3.5 Market by Offline Distribution Channel
4.3.7 Market Segmentation by Geography

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Introduction
7.1 Overview
7.1.1 Teeth Whitening Product Insights
7.1.2 Take-Home Whitening
7.2 Impact of Covid-19

8 Market Growth Enablers
8.1 Increasing Awareness of Oral Hygiene
8.2 Growing Incidence of Teeth Discoloration
8.3 Increasing Marketing & Promotional Activities

9 Market Opportunities & Trends
9.1 Technological Innovations In Teeth Whitening Products
9.2 Growing Esthetic Dentistry Industry
9.3 Stringent Regulatory Standards For Teeth Whitening

10 Market Restraints
10.1 Side Effects of Teeth Whitening
10.2 Unregulated Practices of Teeth Whitening
10.3 High Cost of Professional Teeth Whitening

11 Market Landscape
11.1 Market Overview
11.2 Five Forces Analysis
11.2.1 Threat of New Entrants
11.2.2 Bargaining Power Of Suppliers
11.2.3 Bargaining Power Of Buyers
11.2.4 Threat Of Substitutes
11.2.5 Competitive Rivalry

12 Value Chain Analysis
12.1 Overview
12.2 Value Chain Analysis
12.2.1 Raw Material Suppliers
12.2.2 Manufacturers
12.2.3 Dealers/Distributors/Retailers
12.2.4 End-Users

13 Product
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.2.1 Market by Product
13.3 Whitening Toothpaste
13.3.1 Market Size & Forecast
13.3.2 Market by Geography
13.4 Whitening Strips
13.4.1 Market Size & Forecast
13.4.2 Market By Geography
13.5 Whitening Gels
13.5.1 Market Size & Forecast
13.5.2 Market By Geography
13.6 Others
13.6.1 Market Size & Forecast
13.6.2 Market by Geography

14 Application
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.2.1 Market By Application
14.3 In-Office
14.3.1 Market Size & Forecast
14.3.2 Market By Geography
14.4 At-Home
14.4.1 Market Size & Forecast
14.4.2 Market by Geography

15 Composition
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.2.1 Market By Composition
15.3 Bleaching Agents
15.3.1 Market Size & Forecast
15.3.2 Market by Geography
15.4 Non-Bleaching Agents
15.4.1 Market Size & Forecast
15.4.2 Market by Geography

16 Distribution
16.1 Market Snapshot & Growth Engine
16.2 Market Overview
16.2.1 Market by Distribution
16.3 Offline
16.3.1 Market Size & Forecast
16.3.2 Market by Geography
16.3.3 Mass Market Players - Market by Geography
16.3.4 Wholesale Distributors - Market by Geography
16.3.5 Grocery Store - Market by Geography
16.3.6 Drug Store - Market by Geography
16.3.7 Dental Clinic - Market by Geography
16.3.8 Other Offline - Market by Geography
16.4 Online
16.4.1 Market Size & Forecast
16.4.2 Market by Geography

17 Geography
17.1 Market Snapshot & Growth Engine
17.2 Geographic Overview

18 North America
18.1 Market Overview
18.2 Market Size & Forecast
18.3 Product
18.3.1 Market Size & Forecast
18.4 Application
18.4.1 Market Size & Forecast
18.5 Composition
18.5.1 Market Size & Forecast
18.6 Distribution
18.6.1 Market Size & Forecast
18.7 Offline Distribution
18.7.1 Market Size & Forecast
18.8 Key Countries
18.9 US
18.9.1 Market Size & Forecast
18.10 Canada
18.10.1 Market Size & Forecast

19 Europe
19.1 Market Overview
19.2 Market Size & Forecast
19.3 Product
19.3.1 Market Size & Forecast
19.4 Application
19.4.1 Market Size & Forecast
19.5 Composition
19.5.1 Market Size & Forecast
19.6 Distribution
19.6.1 Market Size & Forecast
19.7 Offline Distribution
19.7.1 Market Size & Forecast
19.8 Key Countries
19.9 Germany
19.9.1 Market Size & Forecast
19.10 UK
19.10.1 Market Size & Forecast
19.11 France
19.11.1 Market Size & Forecast
19.12 Spain
19.12.1 Market Size & Forecast
19.13 Italy
19.13.1 Market Size & Forecast
19.14 Benelux
19.14.1 Market Size & Forecast
19.15 Nordics
19.15.1 Market Size & Forecast

20 APAC
20.1 Market Overview
20.2 Market Size & Forecast
20.3 Product
20.3.1 Market Size & Forecast
20.4 Application
20.4.1 Market Size & Forecast
20.5 Composition
20.5.1 Market Size & Forecast
20.6 Distribution
20.6.1 Market Size & Forecast
20.7 Offline Distribution
20.7.1 Market Size & Forecast
20.8 Key Countries
20.9 China
20.9.1 Market Size & Forecast
20.10 Japan
20.10.1 Market Size & Forecast
20.11 South Korea
20.11.1 Market Size & Forecast
20.12 Australia
20.12.1 Market Size & Forecast

21 Latin America
21.1 Market Overview
21.2 Market Size & Forecast
21.3 Product
21.3.1 Market Size & Forecast
21.4 Application
21.4.1 Market Size & Forecast
21.5 Composition
21.5.1 Market Size & Forecast
21.6 Distribution
21.6.1 Market Size & Forecast
21.7 Offline Distribution
21.7.1 Market Size & Forecast
21.8 Key Countries
21.9 Brazil
21.9.1 Market Size & Forecast
21.10 Mexico
21.10.1 Market Size & Forecast
21.11 Argentina
21.11.1 Market Size & Forecast

22 Middle East & Africa
22.1 Market Overview
22.2 Market Size & Forecast
22.3 Product
22.3.1 Market Size & Forecast
22.4 Application
22.4.1 Market Size & Forecast
22.5 Composition
22.5.1 Market Size & Forecast
22.6 Distribution
22.6.1 Market Size & Forecast
22.7 Offline Distribution
22.7.1 Market Size & Forecast
22.8 Key Countries
22.9 South Africa
22.9.1 Market Size & Forecast
22.10 Saudi Arabia
22.10.1 Market Size & Forecast
22.11 UAE
22.11.1 Market Size & Forecast
22.12 Turkey
22.12.1 Market Size & Forecast

23 Competitive Landscape
23.1 Competition Overview
23.2 Market Share Analysis

24 Key Company Profiles
24.1 Colgate-Palmolive Company
24.1.1 Business Overview
24.1.2 Product Offerings
24.1.3 Key Strategies
24.1.4 Key Strengths
24.1.5 Key Opportunities
24.2 GlaxoSmithKline
24.2.1 Business Overview
24.2.2 Product Offerings
24.2.3 Key Strategies
24.2.4 Key Strengths
24.2.5 Key Opportunities
24.3 Johnson & Johnson
24.3.1 Business Overview
24.3.2 Product Offerings
24.3.3 Key Strategies
24.3.4 Key Strengths
24.3.5 Key Opportunities
24.4 Procter & Gamble
24.4.1 Business Overview
24.4.2 Product Offerings
24.4.3 Key Strategies
24.4.4 Key Strengths
24.4.5 Key Opportunities

25 Other Prominent Vendors
25.1 Beaming White
25.1.1 Business Overview
25.1.2 Product Offerings
25.2 Brodie & Stone
25.2.1 Business Overview
25.2.2 Product Offerings
25.3 Cavex
25.3.1 Business Overview
25.3.2 Product Offerings
25.4 CCA Industries
25.4.1 Business Overview
25.4.2 Product Offerings
25.5 Church & Dwight
25.5.1 Business Overview
25.5.2 Product Offerings
25.6 Davinci Teeth Whitening
25.6.1 Business Overview
25.6.2 Product Offerings
25.7 Dentsply Sirona
25.7.1 Business Overview
25.7.2 Product Offerings
25.8 Evonik
25.8.1 Business Overview
25.8.2 Product Offerings
25.9 Go Smile
25.9.1 Business Overview
25.9.2 Product Offerings
25.10 Global Whitening
25.10.1 Business Overview
25.10.2 Product Offerings
25.11 Glo Science
25.11.1 Business Overview
25.11.2 Product Offerings
25.12 Hello Products
25.12.1 Business Overview
25.12.2 Product Offerings
25.13 Henkel
25.13.1 Business Overview
25.13.2 Product Offerings
25.14 Ivoclar Vivadent
25.14.1 Business Overview
25.14.2 Product Offerings
25.15 Kulzer
25.15.1 Business Overview
25.15.2 Product Offerings
25.16 Nanchang Smile Technology
25.16.1 Business Overview
25.16.2 Product Offerings
25.17 Rembrandt
25.17.1 Business Overview
25.17.2 Product Offerings
25.18 Smilelabs
25.18.1 Business Overview
25.18.2 Product Offerings
25.19 Sunshine Health Products
25.19.1 Business Overview
25.19.2 Product Offerings
25.20 Supersmile
25.20.1 Business Overview
25.20.2 Product Offerings
25.21 The Himalaya Drug Company
25.21.1 Business Overview
25.21.2 Product Offerings
25.22 Therabreath
25.22.1 Business Overview
25.22.2 Product Offerings
25.23 Ultradent Product
25.23.1 Business Overview
25.23.2 Product Offerings
25.24 Unilever
25.24.1 Business Overview
25.24.2 Product Offerings
25.25 Uragme
25.25.1 Business Overview
25.25.2 Product Offerings
25.26 Whitesmile
25.26.1 Business Overview
25.26.2 Product Offerings

26 Report Summary
26.1 Key Takeaways
26.2 Strategic Recommendations

27 Quantitative Summary
27.1 Market by Geography
27.2 North America
27.2.1 Product - Market Size & Forecast
27.2.2 Application - Market Size & Forecast
27.2.3 Composition - Market Size & Forecast
27.2.4 Distribution - Market Size & Forecast
27.2.5 Offline Distribution - Market Size & Forecast
27.3 APAC
27.3.1 Product - Market Size & Forecast
27.3.2 Application - Market Size & Forecast
27.3.3 Composition - Market Size & Forecast
27.3.4 Distribution - Market Size & Forecast
27.3.5 Offline Distribution - Market Size & Forecast
27.4 Europe
27.4.1 Product - Market Size & Forecast
27.4.2 Application - Market Size & Forecast
27.4.3 Composition - Market Size & Forecast
27.4.4 Distribution - Market Size & Forecast
27.4.5 Offline Distribution - Market Size & Forecast
27.5 Latin America
27.5.1 Product - Market Size & Forecast
27.5.2 Application - Market Size & Forecast
27.5.3 Composition - Market Size & Forecast
27.5.4 Distribution - Market Size & Forecast
27.5.5 Offline Distribution - Market Size & Forecast
27.6 Middle East & Africa
27.6.1 Product - Market Size & Forecast
27.6.2 Application - Market Size & Forecast
27.6.3 Composition - Market Size & Forecast
27.6.4 Distribution - Market Size & Forecast
27.6.5 Offline Distribution - Market Size & Forecast
27.7 Product
27.7.1 Market Size & Forecast
27.7.2 Whitening Toothpastes - Market by Geography
27.7.3 Whitening Strips - Market by Geography
27.7.4 Whitening Gels - Market by Geography
27.7.5 Others - Market by Geography
27.8 Application
27.8.1 Market Size & Forecast
27.8.2 At-Home - Market by Geography
27.8.3 In-Office - Market by Geography
27.9 Composition
27.9.1 Market Size & Forecast
27.9.2 Bleaching Agents - Market by Geography
27.9.3 Non-Bleaching Agents - Market by Geography
27.10 Distribution
27.10.1 Market Size & Forecast
27.10.2 Offline - Market by Geography
27.10.3 Online - Market by Geography
27.11 Offline Distribution
27.11.1 Mass Market Players - Market by Geography
27.11.2 Wholesale Distributors - Market by Geography
27.11.3 Grocery Store - Market by Geography
27.11.4 Drug Store - Market by Geography
27.11.5 Dental Clinic - Market by Geography
27.11.6 Other Offline - Market by Geography

28 Appendix
28.1 Abbreviations
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Colgate-Palmolive Company
  • GlaxoSmithKline
  • Johnson & Johnson
  • Procter & Gamble
  • Beaming White
  • Brodie & Stone
  • Cavex
  • CCA Industries
  • Church & Dwight
  • DaVinci Teeth Whitening
  • Dentsply Sirona
  • Evonik
  • GO SMILE
  • Global Whitening
  • GLO Science
  • Hello Products
  • Henkel
  • Ivoclar Vivadent
  • Kulzer
  • Nanchang Smile Technology
  • REMBRANDT
  • SmileLABS
  • Sunshine Health Products
  • Supersmile
  • The Himalaya Drug Company
  • TheraBreath
  • Ultradent Products
  • Unilever
  • Uragme
  • WHITEsmile
Note: Product cover images may vary from those shown

Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



 

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