Women Lingerie Market - Global Forecast 2025-2032

The women’s lingerie market is undergoing significant transformation as evolving consumer values, digitalization, and sustainability initiatives reshape the competitive landscape. Brand leaders and senior decision-makers must now navigate rapid innovation cycles, shifting cultural expectations, and complex sourcing environments to maintain growth and relevance.

Market Snapshot: Women’s Lingerie Market Size and Growth Prospects

The global women’s lingerie market expanded from USD 68.83 billion in 2024 to USD 72.93 billion in 2025, with a projected compound annual growth rate (CAGR) of 6.39%. This trajectory is forecast to drive the sector to USD 112.99 billion by 2032. Market expansion is directly influenced by consumer-led innovation, inclusivity, and robust digital transformation. Distinct regional trends in the Americas, EMEA, and Asia-Pacific further influence brand positioning and competitive strategies as organizations tailor offerings to unique consumer profiles and regulatory conditions.

Scope & Segmentation

• Product Types: Bodysuits, multiple bra styles (including balconette, nursing, plunge, push-up, sports, and T-shirt), as well as panties (bikini briefs, boyshorts, hipsters, thongs), shapewear, sleepwear, and swimwear. Each category addresses diverse functional, aesthetic, and comfort demands across target groups.
• Material Types: Cotton, lace, nylon, satin, and spandex, chosen for balancing breathability, durability, and innovation in both design and utility.
• Distribution Channels: Brand-owned stores, supermarkets, hypermarkets, proprietary websites, and leading e-commerce platforms. This omnichannel approach anchors seamless consumer experiences and enables data-driven decision-making for channel optimization.
• Regions: Americas, Europe, Middle East & Africa, and Asia-Pacific. Each geography presents specific consumer preferences, compliance requirements, and supply chain opportunities, demanding nuanced market entry and localization.
• Leading Brands: Brands represented within the sector include ARAKS, BareWeb, Inc., Bold & Bae Fashion Pvt. Ltd., CALIDA Holding AG, COCO DE MER LTD., Cosmo Lady Limited, CUUP by FullBeauty Brands Operations, LLC, Embry Holdings Limited, For Love & Lemons, LLC, Fruit of the Loom, Inc., Gap, Inc., Hanky Panky Ltd., Hop Lun Limited, Hush Hush Australia, I.D. Sarrieri, Jockey International, Inc., KIKI DE MONTPARNASSE, Luemme Inc., MAS Holdings, PURPLE PANDA FASHIONS LIMITED, PVH Corp., Skims Body, Inc., Triumph Intertrade AG, UNIQLO Co., Ltd., and Victoria's Secret & Co.

Key Takeaways: Strategic Insights Shaping Market Success

• Product development emphasizes both fashion-forward aesthetics and enhanced functionality, targeting a broad spectrum of body profiles and lifestyle needs.
• The integration of influencer partnerships and digital channels accelerates new product visibility, requiring brands to manage rapid cycles of trend adoption and consumer engagement.
• Supply chain strategies increasingly focus on nearshoring and diversification to strengthen resilience against fluctuating regulatory requirements and operational risks.
• Sustainability objectives prompt the adoption of eco-conscious materials and transparent sourcing models, supporting long-term consumer trust and organizational reputation.
• Advances in digital fitting tools and smart textile applications streamline the purchase journey while supporting data-driven insight collection for continuous improvement.
• Regional customization is essential, as purchasing patterns, product preferences, and digital maturity differ significantly across major markets.

Tariff Impact: Shifting Sourcing and Supply Chain Strategies

Recent shifts in U.S. tariffs have prompted women’s lingerie brands to reassess sourcing strategies. Organizations are offsetting rising costs by exploring nearshoring alternatives, optimizing supplier diversification, and pursuing greater vertical integration. These actions, supported by investments in logistics optimization and research and development, are designed to minimize tariff exposure, improve adaptability, and reinforce supply chain robustness.

Methodology & Data Sources

This analysis adopts a comprehensive approach, combining expert interviews, diverse focus groups, and thorough reviews of trade publications and patent data. Both quantitative segmentation and qualitative case studies inform the findings, which have been validated through workshops with stakeholders and supply chain mapping initiatives.

Why This Report Matters

• Delivers detailed, actionable insights to support market entry or expansion decisions in the women’s lingerie market.
• Enables senior leaders to proactively address tariff challenges, strengthen supply chain risk management, and anticipate evolving consumer dynamics.
• Supports benchmarking against innovative sector leaders adopting sustainability initiatives, advanced digital strategies, and progressive material technologies for sustained competitive advantage.

Conclusion

The women’s lingerie market is evolving quickly, with substantial opportunities for organizations aligning design leadership, agile operations, and robust sustainability practices. This report provides senior decision-makers with forward-looking intelligence to guide effective strategy and long-term growth.

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