Europe Feminine Hygiene Market Outlook, 2027

In the European market, a general trend has been observed that the sales of full-size or maxi pads are significantly decreasing across the countries, providing opportunities for ultra-thin products. The market is experiencing growth as consumers are more aware and have higher disposable income. Additionally, the demand for advanced feminine hygiene products such as tampons and panty liners is on the rise. The market is experiencing growth as consumers are more aware and have higher disposable income.

According to the report, Europe Feminine Hygiene Market Outlook, 2027 the market is anticipated to grow at more than 4% CAGR for 2022-2027. The EU is gathering information on potential health risks of feminine hygiene products after experts found hazardous chemicals in low concentrations, thus giving rise to organic sanitary napkins. The demand for advanced feminine hygiene products such as tampons and panty liners is on the rise. The feminine hygiene sector is still expanding, and consequently, sales and volumes have increased. One important factor might be the lower penetration and availability in some of the Eastern European countries. In addition, women are also using more products and favor various combinations. A closer examination of the data reveals that the most significant changes in feminine hygiene are the increasing use of ultra-thin pads and panty liners in place of thick pads.

In Europe currently, disposable feminine hygiene products account for a huge share, that was more than 80% of the market share. The growth and awareness of the product segments in feminine hygiene draw attention to a lot of other product categories such as hygiene wipes, sprays, lotions, and fragrances. Specific retail sales growth has been noticed in Spain, in addition to high-growth markets such as Russia, the Czech Republic, and Poland, mainly driven by increased sales of tampons, ultra-thin pads, and panty liners. The sales development in Germany and the UK has remained more or less flat, while in France there have been increases in the sales of tampons and panty liners. In some European markets, retailers have placed the sections for feminine hygiene products together with light incontinence products for both men and women. It seems that there is more and more of a gradual or undefined line between the two categories, making it easier for consumers to find products that meet their needs. Germany has the

largest population of both genders in Europe, with 41.4 million females and 39.8 million males in 2015. The majority of countries listed have a higher population of women. Country-wise, Germany led the European feminine market in the year 2021 and is expected to dominate the region.

Furthermore, Britain became the latest country to abolish the so-called tampon tax, eliminating sales taxes on women's sanitary products. The move was widely praised by women's rights advocates as well as proponents of the country's departure from the European Union. EU law prohibited member states from lowering the rate of value-added tax below 5%, implying that products were treated as luxury items rather than necessities during the period. The feminine hygiene products market comprises different products such as sanitary pads, tampons, panty liners and shields, internal cleansers and sprays, and disposable razors and blades. These products help women to maintain personal hygiene. Additionally, the demand for advanced feminine hygiene products such as tampons and panty liners is on the rise.

COVID-19 Impacts:

The COVID-19 pandemic is expected to have a negligible impact on the growth of the European market owing to the role of these products as consumer essentials. Essential products were supplied to consumers throughout the crisis period. Supply chains were hampered due to transportation issues occurring during the lockdown. However, these issues have been largely mitigated and growth is expected to continue in the coming decade with improvements to transport and logistics processes.

Major companies present in the market

Procter & Gamble, Kimberly-Clark Corporation, Edgewell Personal Care Company, Kao Corporation, Johnson & Johnson, Unicharm Corporation, Essity Aktiebolag, Ontex

Considered in this report

• Geography: Europe
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Europe Feminine Hygiene market with its value and forecast along with its segments
• Country-wise toy market analysis
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• Germany
• UK
• Spain
• France
• Italy
• Russia

Segment covered in the report

By Product Type

• Sanitary Pad
• Tampons
• Panty Liner
• Menstrual Cup
• Internal Cleansers ,Disposable Razors & Blades

By Type

• Disposable
• Reusable

By Sales Channel

• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online
• Others (Specialty Stores, Hospitals)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to feminine hygiene products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.