India Sports Apparel Market, By Region, Competition, Forecast & Opportunities, 2020-2030F

The India Sports Apparel Market was valued at USD 0.71 Billion in 2024, and is expected to reach USD 1.59 Billion by 2030, rising at a CAGR of 14.52%. The market is expanding rapidly, fueled by rising health awareness, growing participation in sports and fitness activities, and increasing urbanization. Consumers are increasingly investing in athleisure and performance wear, driven by gym memberships, marathons, and youth involvement in recreational sports. Both domestic and international brands are expanding their footprints, aided by the growth of e-commerce and a shift in fashion preferences toward functional yet stylish apparel. Demand is particularly strong for moisture-wicking, stretchable, and trendy garments that suit both workout and casual wear. Government initiatives to promote sports and the steady rise in disposable incomes further support the market’s upward trajectory

Key Market Drivers

Rising Health Consciousness and Fitness Awareness

The surge in health consciousness among Indian consumers is a major factor driving the sports apparel market. With rising cases of obesity, diabetes, and hypertension, more individuals are adopting fitness routines such as gym workouts, running, cycling, and yoga. According to the NFHS-5 survey (2019-21), 24% of Indian women and 23% of men are overweight or obese. This growing awareness has increased demand for performance-oriented apparel that offers comfort, breathability, and sweat resistance. The COVID-19 pandemic amplified this trend, with more people focusing on fitness and embracing home-based or outdoor workouts. Urban consumers, influenced by fitness influencers and social media trends, are particularly inclined toward stylish, functional activewear such as yoga pants, compression wear, and running T-shirts, making sports apparel an integral part of their lifestyle.

Key Market Challenges

Price Sensitivity and Limited Penetration in Tier II and III Cities

The India Sports Apparel Market faces a significant challenge in the form of price sensitivity, especially in Tier II and Tier III cities. While urban consumers with higher disposable incomes readily adopt branded activewear, a large segment of the population continues to view sports apparel as a luxury rather than a necessity. Branded products often carry premium price tags due to quality materials and performance features, making them less accessible to cost-conscious consumers. Moreover, cultural preferences, limited product awareness, and the availability of cheaper local alternatives further restrict the penetration of sportswear in smaller towns. For brands aiming to scale beyond metros, balancing affordability with performance and brand value is essential to overcome these barriers and tap into broader market potential.

Key Market Trends

Rise of Sustainable and Eco-Friendly Sportswear

Sustainability is emerging as a key trend shaping consumer behavior in India’s sports apparel market. Environmentally conscious consumers, particularly in younger demographics, are increasingly seeking activewear made from sustainable and ethically sourced materials. The demand for products made from recycled polyester, organic cotton, and biodegradable fabrics is growing, with brands responding through the launch of eco-friendly collections. Some companies are also integrating circular economy practices such as upcycling ocean plastic waste into apparel. Consumers are placing greater importance on brand transparency related to sourcing, production practices, and overall environmental impact. As the focus on responsible consumption continues to intensify, sustainable sportswear is gaining traction and is expected to become a major differentiator in the highly competitive apparel segment.

Key Market Players

• Puma Sports India Pvt Ltd
• Adidas India Marketing Private Limited
• Nike India Private Limited
• Under Armour India Trading Private Limited
• ASICS India Private Limited
• Fila Holdings Corporation
• SSIPL Lifestyle PVT LTD (Lotto)
• Decathlon Sports India Private Limited
• Shivnaresh Sports Pvt Ltd
• Skechers South Asia Private Limited

Report Scope:

In this report, the India Sports Apparel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Sports Apparel Market, By Product Type:

• T-shirts
• Sweatshirts
• Sports Vests
• Track Pants & Tights
• Others

India Sports Apparel Market, By End User:

• Men
• Women
• Kids

India Sports Apparel Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Multi-branded Stores
• Online
• Others

India Sports Apparel Market, By Region:

• North
• South
• East
• West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Sports Apparel Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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