FEATURED COMPANIES
- Alphabet Inc
- Amazon.com, Inc.
- Baidu, Inc.
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Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Key Highlights
- The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2020 annual average exchange rates.
- The global digital advertising market had total revenues of $336,113.6m in 2020, representing a compound annual growth rate (CAGR) of 16.6% between 2016 and 2020.
- The mobile segment was the market's most valuable in 2020, with total revenues of $207,939.1m, equivalent to 61.9% of the market's overall value.
- The US was the market’s largest player in 2020, responsible for 41.4% of global digital advertising revenues.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in the global
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globaldigital advertising market
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Global digital advertising market with five year forecasts
- What was the size of the Global digital advertising market by value in 2020?
- What will be the size of the Global digital advertising market in 2025?
- What factors are affecting the strength of competition in the Global digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the global's digital advertising market?
Note: Product cover images may vary from those shown
FEATURED COMPANIES
- Alphabet Inc
- Amazon.com, Inc.
- Baidu, Inc.
- Microsoft Corporation
- MORE
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Could Amazon disrupt a Google and Facebook duopoly?
7.4. News publishers are forming alliances to compete with Google and Facebook
7.5. How has Covid-19 impacted the competitive landscape?
8 Company Profiles
8.1. Alphabet Inc
8.2. Amazon.com, Inc.
8.3. Baidu, Inc.
8.4. Microsoft Corporation
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Global digital advertising market value: $ million, 2016-20
Table 2: Global digital advertising market category segmentation: $ million, 2020
Table 3: Global digital advertising market geography segmentation: $ million, 2020
Table 4: Global digital advertising market value forecast: $ million, 2020-25
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Amazon.com, Inc.: key facts
Table 9: Amazon.com, Inc.: Annual Financial Ratios
Table 10: Amazon.com, Inc.: Key Employees
Table 11: Amazon.com, Inc.: Key Employees Continued
Table 12: Baidu, Inc.: key facts
Table 13: Baidu, Inc.: Annual Financial Ratios
Table 14: Baidu, Inc.: Key Employees
Table 15: Microsoft Corporation: key facts
Table 16: Microsoft Corporation: Annual Financial Ratios
Table 17: Microsoft Corporation: Key Employees
Table 18: Microsoft Corporation: Key Employees Continued
Table 19: Global exchange rate, 2016-20
List of Figures
Figure 1: Global digital advertising market value: $ million, 2016-20
Figure 2: Global digital advertising market category segmentation: % share, by value, 2020
Figure 3: Global digital advertising market geography segmentation: % share, by value, 2020
Figure 4: Global digital advertising market value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the global digital advertising market, 2020
Figure 6: Drivers of buyer power in the global digital advertising market, 2020
Figure 7: Drivers of supplier power in the global digital advertising market, 2020
Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2020
Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2020
Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2020
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Could Amazon disrupt a Google and Facebook duopoly?
7.4. News publishers are forming alliances to compete with Google and Facebook
7.5. How has Covid-19 impacted the competitive landscape?
8 Company Profiles
8.1. Alphabet Inc
8.2. Amazon.com, Inc.
8.3. Baidu, Inc.
8.4. Microsoft Corporation
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Global digital advertising market value: $ million, 2016-20
Table 2: Global digital advertising market category segmentation: $ million, 2020
Table 3: Global digital advertising market geography segmentation: $ million, 2020
Table 4: Global digital advertising market value forecast: $ million, 2020-25
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Amazon.com, Inc.: key facts
Table 9: Amazon.com, Inc.: Annual Financial Ratios
Table 10: Amazon.com, Inc.: Key Employees
Table 11: Amazon.com, Inc.: Key Employees Continued
Table 12: Baidu, Inc.: key facts
Table 13: Baidu, Inc.: Annual Financial Ratios
Table 14: Baidu, Inc.: Key Employees
Table 15: Microsoft Corporation: key facts
Table 16: Microsoft Corporation: Annual Financial Ratios
Table 17: Microsoft Corporation: Key Employees
Table 18: Microsoft Corporation: Key Employees Continued
Table 19: Global exchange rate, 2016-20
List of Figures
Figure 1: Global digital advertising market value: $ million, 2016-20
Figure 2: Global digital advertising market category segmentation: % share, by value, 2020
Figure 3: Global digital advertising market geography segmentation: % share, by value, 2020
Figure 4: Global digital advertising market value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the global digital advertising market, 2020
Figure 6: Drivers of buyer power in the global digital advertising market, 2020
Figure 7: Drivers of supplier power in the global digital advertising market, 2020
Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2020
Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2020
Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2020
Note: Product cover images may vary from those shown
- Alphabet Inc
- Amazon.com, Inc.
- Baidu, Inc.
- Microsoft Corporation
Note: Product cover images may vary from those shown
