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Mobile Phones in Australia - Market Summary, Competitive Analysis and Forecast to 2025

  • ID: 5350309
  • Report
  • February 2021
  • Region: Australia
  • 41 pages
  • MarketLine

FEATURED COMPANIES

  • Singtel Optus Pty Ltd
  • MORE
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Mobile Phones in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.



Key Highlights
  • The Mobile Phones market includes mobile phone service revenues and average minutes of use (MOU). Market values are made up of total mobile revenues containing revenues from mobile service providers and other members of the mobile service value-chain for the provision of mobile telephony services, excluding revenues from the sale of devices. Market volumes are made up of two segments: prepaid and postpaid, which consist of prepaid average monthly MOU and postpaid average monthly MOU. Minutes of use are made up from the average of voice minutes used in mobile subscriptions, including both incoming and outgoing calls, but not including M2M/IoT voice services.
  • The Australian mobile phones market had total revenues of $7.3bn in 2020, representing a compound annual rate of change (CARC) of -10.5% between 2016 and 2020.The Australian mobile phones market had total revenues of $7.3bn in 2020, representing a compound annual rate of change (CARC) of -10.5% between 2016 and 2020.
  • Market consumption volume increased with a CAGR of 3.4% between 2016 and 2020, to reach a total of 651.4 Average MOU in 2020.Market consumption volume increased with a CAGR of 3.4% between 2016 and 2020, to reach a total of 651.4 million Average MOU in 2020.
  • PostpaidPost-paid had the highest volume in the Australian mobile phones market in 2020, with a total of 558 Average MOU, equivalent to 85.7% of the market's overall volume.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile phones market in Australia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Australia
  • Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Australia mobile phones market with five year forecasts
Reasons to Buy
  • What was the size of the Australia mobile phones market by value in 2020?
  • What will be the size of the Australia mobile phones market in 2025?
  • What factors are affecting the strength of competition in the Australia mobile phones market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Australia's mobile phones market?
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Singtel Optus Pty Ltd
  • MORE
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Geography segmentation
1.6. Market rivalry
1.7. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value
3.2. Market volume

4 Market Segmentation
4.1. Geography segmentation

5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do leading players follow?
7.3. Have there been any significant mergers or acquisitions in recent years?

8 Company Profiles
8.1. Telstra Corporation Limited
8.2. Singtel Optus Pty Ltd
8.3. Vodafone Hutchison Australia Pty Ltd

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables
Table 1: Australia mobile phones market value: $ billion, 2016-20
Table 2: Australia mobile phones market volume: Average MOU, 2016-20
Table 3: Australia mobile phones market geography segmentation: $ billion, 2020
Table 4: Australia mobile phones market value forecast: $ billion, 2020-25
Table 5: Australia mobile phones market volume forecast: Average MOU, 2020-25
Table 6: Telstra Corporation Limited: key facts
Table 7: Telstra Corporation Limited: Annual Financial Ratios
Table 8: Telstra Corporation Limited: Key Employees
Table 9: Singtel Optus Pty Ltd: key facts
Table 10: Singtel Optus Pty Ltd: Key Employees
Table 11: Singtel Optus Pty Ltd: Key Employees Continued
Table 12: Vodafone Hutchison Australia Pty Ltd: key facts
Table 13: Vodafone Hutchison Australia Pty Ltd: Key Employees
Table 14: Australia size of population (million), 2016-20
Table 15: Australia GDP (constant 2005 prices, $ billion), 2016-20
Table 16: Australia GDP (current prices, $ billion), 2016-20
Table 17: Australia inflation, 2016-20
Table 18: Australia consumer price index (absolute), 2016-20
Table 19: Australia exchange rate, 2016-20

List of Figures
Figure 1: Australia mobile phones market value: $ billion, 2016-20
Figure 2: Australia mobile phones market volume: Average MOU, 2016-20
Figure 3: Australia mobile phones market geography segmentation: % share, by value, 2020
Figure 4: Australia mobile phones market value forecast: $ billion, 2020-25
Figure 5: Australia mobile phones market volume forecast: Average MOU, 2020-25
Figure 6: Forces driving competition in the mobile phones market in Australia, 2020
Figure 7: Drivers of buyer power in the mobile phones market in Australia, 2020
Figure 8: Drivers of supplier power in the mobile phones market in Australia, 2020
Figure 9: Factors influencing the likelihood of new entrants in the mobile phones market in Australia, 2020
Figure 10: Factors influencing the threat of substitutes in the mobile phones market in Australia, 2020
Figure 11: Drivers of degree of rivalry in the mobile phones market in Australia, 2020
Note: Product cover images may vary from those shown
  • Telstra Corporation Limited
  • Singtel Optus Pty Ltd
  • Vodafone Hutchison Australia Pty Ltd
Note: Product cover images may vary from those shown
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