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Digital Advertising in Japan - Market Summary, Competitive Analysis and Forecast to 2025

  • ID: 5350647
  • Report
  • March 2021
  • Region: Japan
  • 52 pages
  • MarketLine

FEATURED COMPANIES

  • Alphabet Inc
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  • Facebook Inc.
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Digital Advertising in Japan industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.



Key Highlights
  • The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2020 annual average exchange rates.
  • The Japanese digital advertising market had total revenues of $19,866.8m in 2020, representing a compound annual growth rate (CAGR) of 12.8% between 2016 and 2020.
  • The desktop segment was the market's most valuable in 2020, with total revenues of $10,330.8m, equivalent to 52% of the market's overall value.
  • As of the end of September 2019, 63.3% of Japanese consumers accessed the internet using a smartphone, compared to 50.4% of the population that accessed the internet via a desktop computer.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the digital advertising market in Japan
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Japan
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Japan digital advertising market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Japan digital advertising market by value in 2020?
  • What will be the size of the Japan digital advertising market in 2025?
  • What factors are affecting the strength of competition in the Japan digital advertising market?
  • How has the market performed over the last five years?
  • Who are the top competitiors in Japan's digital advertising market?
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Alphabet Inc
  • Amazon.com, Inc.
  • Facebook Inc.
  • Rakuten Inc
  • MORE
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value

4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook
5.1. Market value forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Could Japanese e-commerce companies disrupt a Google and Facebook duopoly?
7.4. How has Covid-19 impacted the competitive landscape?

8 Company Profiles
8.1. Alphabet Inc
8.2. Facebook Inc.
8.3. Rakuten Inc
8.4. Amazon.com, Inc.

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables
Table 1: Japan digital advertising market value: $ million, 2016-20
Table 2: Japan digital advertising market category segmentation: $ million, 2020
Table 3: Japan digital advertising market geography segmentation: $ million, 2020
Table 4: Japan digital advertising market value forecast: $ million, 2020-25
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook Inc.: key facts
Table 9: Facebook Inc.: Annual Financial Ratios
Table 10: Facebook Inc.: Key Employees
Table 11: Facebook Inc.: Key Employees Continued
Table 12: Rakuten Inc: key facts
Table 13: Rakuten Inc: Annual Financial Ratios
Table 14: Rakuten Inc: Key Employees
Table 15: Rakuten Inc: Key Employees Continued
Table 16: Rakuten Inc: Key Employees Continued
Table 17: Amazon.com, Inc.: key facts
Table 18: Amazon.com, Inc.: Annual Financial Ratios
Table 19: Amazon.com, Inc.: Key Employees
Table 20: Amazon.com, Inc.: Key Employees Continued
Table 21: Japan size of population (million), 2016-20
Table 22: Japan GDP (constant 2005 prices, $ billion), 2016-20
Table 23: Japan GDP (current prices, $ billion), 2016-20
Table 24: Japan inflation, 2016-20
Table 25: Japan consumer price index (absolute), 2016-20
Table 26: Japan exchange rate, 2016-20

List of Figures
Figure 1: Japan digital advertising market value: $ million, 2016-20
Figure 2: Japan digital advertising market category segmentation: % share, by value, 2020
Figure 3: Japan digital advertising market geography segmentation: % share, by value, 2020
Figure 4: Japan digital advertising market value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the digital advertising market in Japan, 2020
Figure 6: Drivers of buyer power in the digital advertising market in Japan, 2020
Figure 7: Drivers of supplier power in the digital advertising market in Japan, 2020
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Japan, 2020
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Japan, 2020
Figure 10: Drivers of degree of rivalry in the digital advertising market in Japan, 2020
Note: Product cover images may vary from those shown
  • Alphabet Inc
  • Facebook Inc.
  • Rakuten Inc
  • Amazon.com, Inc.
Note: Product cover images may vary from those shown
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