Digital Advertising in Brazil - Market Summary, Competitive Analysis and Forecast to 2025

Digital Advertising in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2020 annual average exchange rates.
The Brazilian digital advertising market had total revenues of $1,608.3m in 2020, representing a compound annual growth rate (CAGR) of 23.5% between 2016 and 2020.
The mobile segment was the market's most valuable in 2020, with total revenues of $1,154.8m, equivalent to 71.8% of the market's overall value.
According to the publisher, the Brazilian mobile penetration rate was 108% in 2019.

High penetration, as well as the development of next generation mobile networks, has allowed consumers to access the internet anywhere at any time.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Brazil
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Brazil
Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Brazil digital advertising market with five year forecasts

Reasons to Buy

What was the size of the Brazil digital advertising market by value in 2020?
What will be the size of the Brazil digital advertising market in 2025?
What factors are affecting the strength of competition in the Brazil digital advertising market?
How has the market performed over the last five years?
What are the main segments that make up Brazil's digital advertising market?

Frequently Asked Questions about the Digital Advertising Market in Brazil

What is the estimated value of the Digital Advertising Market in Brazil?

The Digital Advertising Market in Brazil was estimated to be valued at $1.6 Billion in 2020.

What is the growth rate of the Digital Advertising Market in Brazil?

The growth rate of the Digital Advertising Market in Brazil is 15.0%, with an estimated value of $3.2 Billion by 2025.

What is the forecasted size of the Digital Advertising Market in Brazil?

The Digital Advertising Market in Brazil is estimated to be worth $3.2 Billion by 2025.

Who are the key companies in the Digital Advertising Market in Brazil?

Key companies in the Digital Advertising Market in Brazil include Alphabet Inc, Facebook Inc. and Globo Comunicacao e Participacoes S.A..

Report Attribute	Details
No. of Pages	45
Published	March 2021
Forecast Period	2020 - 2025
Estimated Market Value ( USD ) in 2020	$ 1.6 Billion
Forecasted Market Value ( USD ) by 2025	$ 3.2 Billion
Compound Annual Growth Rate	15.0%
Regions Covered	Brazil

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. How has Covid-19 impacted the competitive landscape?

8 Company Profiles

8.1. Alphabet Inc
8.2. Facebook Inc.
8.3. Globo Comunicacao e Participacoes S.A.

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Brazil digital advertising market value: $ million, 2016-20
Table 2: Brazil digital advertising market category segmentation: $ million, 2020
Table 3: Brazil digital advertising market geography segmentation: $ million, 2020
Table 4: Brazil digital advertising market value forecast: $ million, 2020-25
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook Inc.: key facts
Table 9: Facebook Inc.: Annual Financial Ratios
Table 10: Facebook Inc.: Key Employees
Table 11: Facebook Inc.: Key Employees Continued
Table 12: Globo Comunicacao e Participacoes S.A.: key facts
Table 13: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 14: Globo Comunicacao e Participacoes S.A.: Key Employees Continued
Table 15: Globo Comunicacao e Participacoes S.A.: Key Employees Continued
Table 16: Brazil size of population (million), 2016-20
Table 17: Brazil GDP (constant 2005 prices, $ billion), 2016-20
Table 18: Brazil GDP (current prices, $ billion), 2016-20
Table 19: Brazil inflation, 2016-20
Table 20: Brazil consumer price index (absolute), 2016-20
Table 21: Brazil exchange rate, 2016-20

List of Figures

Figure 1: Brazil digital advertising market value: $ million, 2016-20
Figure 2: Brazil digital advertising market category segmentation: % share, by value, 2020
Figure 3: Brazil digital advertising market geography segmentation: % share, by value, 2020
Figure 4: Brazil digital advertising market value forecast: $ million, 2020-25
Figure 5: Forces driving competition in the digital advertising market in Brazil, 2020
Figure 6: Drivers of buyer power in the digital advertising market in Brazil, 2020
Figure 7: Drivers of supplier power in the digital advertising market in Brazil, 2020
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2020
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2020
Figure 10: Drivers of degree of rivalry in the digital advertising market in Brazil, 2020