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Western Europe Online Payment Methods 2022

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    Report

  • 106 Pages
  • July 2022
  • Region: Europe
  • yStats GmbH & Co. KG
  • ID: 5351281

Online Payment Methods Followed An Upward Trend in Western Europe Amid Covid-19

This publication provides insight into the online payment market in the Western European region, through key figures, forecasts, and trends.

Payment method preferences vary across the region

Online payment methods have come to fruition in Western Europe with debit/credit cards and PayPal being preferred for B2C e-Commerce purchases in many countries of the region. There is, however, some variation in online payment usage and preference across the countries. For example, invoice is a popular payment method in Germany and Sweden, whereas in Denmark online shoppers often chose to pay via bank. Payment security, along with convenience and speed are the top factors affecting the usage of different online payment methods in Western Europe, according to surveys referenced in the report.

PayPal has a significant presence in Western Europe

PayPal has strong positions in the Western European online payment market. In Germany, it accounts for a nearly equal market share as invoice, and ranks among the top 3 online payment methods in most other markets. In the UK, PayPal is growing its market presence with the new Buy Now Pay Later (BNPL) service “PayPal Credit”. Overall, BNPL is a major payment trend that is gaining traction in Western Europe and worldwide, the report reveals.

Local online payment providers are widely used in some Western European countries

Despite the dominance of cards and PayPal, there are several major local payment methods that have significant market shares in a number of Western European markets, as shown in the report. These include iDEAL in the Netherlands, with a high double-digit share of B2C e-Commerce sales in 2021. Another example is a mobile payment application Vipps in Norway, ranked second after cards in terms of usage by online shoppers. Local card and interbank schemes such as Bancontact/ Payconiq in Belgium and Multibanco in Portugal are also among the top online payment methods used in these countries.

Questions Covered in the Report

  • What are the leading payment methods used by online shoppers in Western Europe?
  • How do online payment preferences differ across the countries in this region?
  • How does the payment process affect shopping cart abandonment in France?
  • What are the most popular local online and mobile payment methods in Belgium, Norway, and Portugal?
  • How does the mobile payment acceptance and usage evolve across Western Europe?

Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report

Table of Contents

1. Management Summary
2. Global Developments
  • Online & Mobile Payment Trends, May 2022
  • Most Used Payment Methods When Shopping Online During The Pandemic, in % of Online Shoppers, by Selected Countries, April 2021
  • Payment Methods Used More Frequently Compared To Pre-COVID-19 When Shopping Online, in % of Online Shoppers, by Selected Countries, April 2021
  • Reasons For Changing Payment Method Habits During The Pandemic, in % of Online Shoppers, by Selected Countries, April 2021
  • Payment Value, by E-Commerce Payments and POS Payments, in USD trillion, 2021 & 2026f
  • Share of Cash Payments, in % of Total POS Transaction Value, by Region, 2021 & 2025f
  • Mobile Payment Market Size, in USD trillion, 2021 & 2028f
  • Value of Biometrically Authenticated Remote Mobile Payments, in USD billion, 2022e & 2027f
  • Number of Biometrically Authenticated Remote Mobile Payments, in billions, 2022f & 2027f
  • Number of Proximity Mobile Payment Transactions, in billions, 2021e & 2023f
  • Number of B2C E-Commerce Transactions Paid by OEM Mobile Payment Apps, in billions, 2022f & 2026f
  • Number of Mobile Wallet Users, by Region, in millions, 2020 & 2025f
  • Proximity Mobile Payment Users Worldwide, in millions, and Year-on-Year Change, in %, 2020-2025f
  • Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2020-2025f
  • Value of Contactless Card Transactions, in USD trillion, 2020 & 2021e
  • BNPL B2C E-Commerce Sales, in USD billion, 2021e & 2026f
  • Cryptocurrency Payment Value, in USD billion, 2018-2023f
  • Payment Methods Accepted by Online Merchants, by Already Accepted and Planned, in % of Online Merchants, February 2022
  • Share of Remote Physical Goods Purchases, in % of Fraud Losses, 2021
3.  Europe

3.1.  Regional

  • Online & Mobile Payment Trends, June 2022
  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Internet Users, by Selected Countries, November 2021
  • Share of Payment Methods Used In-store in the Past 12 Months, in % of Consumers, July 2021
  • Breakdown of Preferred Payment Methods for In-store Purchases, in % of Consumers, July 2021
  • Breakdown of Preferred Electronic Payment Methods When Making In-store Purchases, by Generation, in % of Consumers, July 2021
  • Share of Consumers Who Would Support the Mandatory Acceptance of Digital Payments, in %, July 2021
  • Share of Merchants Who Prefer and Do Not Prefer Accepting Electronic Payments Over Cash, in % of Retailers, July 2021
  • Attitudes Towards Saving Card Details in Online Stores, in % of Internet Users, by Selected Countries, 2021
  • Breakdown of Intention of B2C and B2B Marketplaces to Launch Embedded Payment Services, in % of Decision Makers, July 2021
  • Perceived Advantages of Embedded Payment Services, by Very Appealing and Appealing, in % of Decision-Makers from B2C and B2B Marketplaces, July 2022
3.2.  Advanced Markets

3.2.1.  UK

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Internet Users, November 2021
  • Online Card Spending, in GBP million, and Number of Transactions, in millions, by Credit and Debit Cards, Q1 2021 - Q4 2021, January 2022, and February 2022
  • BNPL Services Used, in % of Respondents, 2020 & 2021
  • Most Popular Financial Service Brands, in % of Individuals, Q1 2022
  • Contactless Payments, in % of Overall Payment Transactions, 2021e
  • Use of Contactless Means of Payment, in % of Respondents, May 2021 - May 2022
  • Share of Respondents Who Feel Safer Paying Using Their Mobile Phones, in %, May 2022
  • Proximity Mobile Payment Users, in millions, and Penetration, in % of Population, 2019-2025f

3.2.2. Germany

  • Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2021
  • Breakdown of Preferred Payment Methods, in % of Online Shoppers, 2021
  • Online Payment Methods Used Regularly, in % of Consumers, November 2021
  • Payment Methods Preferred in B2C E-Commerce, by Purchase Price, in % of Online Shoppers, July 2021
  • Online Payment Methods Used Regularly, in % of Consumers, by Age Group, November 2021
  • Breakdown of Klarna Services Used, in % of Klarna Users, March 2022
  • Share of Online Shoppers Using Credit Card When Paying Online, by Household Income, in %, July 2021
  • Top 10 Factors Considered When Choosing a Payment Method in B2C E-Commerce, in % of Consumers, November 2021
  • Top Payment Methods Offered in Online Stores, in % of Online Retailers, February 2021

3.2.3. France

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Internet Users, November 2021
  • Share of Consumers Using Cards for Online Payments, in % of Respondents, September 2021
  • Payment Methods Trusted, in % of Internet Users, October 2021
  • Share of Individuals Who Made a Purchase Using BNPL in the Last Three Months, in % of Respondents, December 2021
  • Breakdown of Factors Affecting The Decision to Make an Online Purchase, in % of Respondents, September 2021
  • Share of Respondents Who Abandoned Their Shopping Cart During Payment, in %, September 2021
  • Top Reasons Behind the Abandonment of Shopping Carts, in % of Respondents, September 2021
  • Shopping Channels Where Consumers are Concerned with Becoming Victim of Payment Fraud, in % of Respondents, October 2021
  • Share of Respondents Who Feel Protected by the 3D Secure System When Paying Online, in %, September 2021

3.2.4. Spain

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Internet Users, November 2021
  • Top 3 Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2020 & 2021
  • Share of Consumers Who Believe That Online Shopping is a Risk, in %, August 2021

3.2.5. Italy

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021
  • Value of Digital Payments, in EUR billion, 2020 & 2021
  • Value of Mobile and Wearable Payments, in EUR billion, 2020 & 2021

3.2.6. Netherlands

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Internet Users, November 2021
  • Share of iDeal, in % of Overall Transactions, November 2021

3.2.7. Switzerland

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021
  • Credit Card Saving Preferences in Online Stores, in % of Internet Users, 2021
  • Key Factors Influencing The Usage of Payment Methods When Shopping Online, in % of Internet Users, 2021

3.2.8. Sweden

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, November 2021
  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021
  • Credit Card Saving Preferences on Online Stores, in % of Internet Users, 2021
  • Key Factors Influencing The Usage of Payment Methods When Shopping Online, in % of Online Shoppers, 2021

3.2.9. Belgium

  • Number of Online Payments Made via Bancontact or Payconiq, in millions, 2020 & 2021

3.2.10. Norway

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, November 2021
  • Payment Methods in B2C E-Commerce, by Used and Preferred, in % of Online Shoppers, 2021
  • Credit Card Saving Preferences in Online Stores, in % of Internet Users, 2021
  • Key Factors Influencing The Usage of Payment Methods When Shopping Online, in % of Internet Users, 2021

3.2.11. Denmark

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Internet Users, November 2021
  • Payment Methods in B2C E-Commerce, by Used and Preferred, in % of Online Shoppers, 2021
  • Credit Card Saving Preferences on Online Stores, in % of Online Shoppers, 2021
  • Key Factors Influencing The Usage of Payment Methods When Shopping Online, in % of Online Shoppers, June 2021

3.2.12. Finland

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021
  • Breakdown of Credit Card Saving Preferences on Online Stores, in % of Online Shoppers, 2021
  • Breakdown of Key Factors Influencing The Usage of Payment Methods When Shopping Online, in % of Online Shoppers, 2021

3.2.13. Austria

  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, 2021
  • Top Important Factors When Shopping Online, in % of Respondents, September 2021

3.2.14. Portugal

  • Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, November 2021

Samples

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Executive Summary

This publication provides insight into the current state and future trends of the online payment market in the nations in Western Europe. Among other findings, the publication reveals that close to two-thirds of consumers in Europe would support mandatory acceptance of digital payments.

Cards and PayPal are the leading online payment methods in most of Western Europe

Debit or credit cards and PayPal were the most preferred methods of payment in B2C e-Commerce in most Western European countries including the UK, France, Spain, Italy, and others. In Germany, PayPal is now almost as strong as payment by invoice, traditionally a leading payment method by share of B2C e-Commerce sales. In addition to cards and PayPal, there are several local payment services that occupy top positions in their respective markets. These include iDEAL in the Netherlands, Vipps in Norway, and Multibanco in Portugal.

Mobile payment usage rises in Western European countries

Mobile wallets are projected to see significant growth in Western Europe through 2026. In Italy, for example, the value of proximity mobile payments doubled over the past year. The mobile payment trend is driven by the convenience and security of these payment solutions, especially with proliferation of biometric authentication. A survey cited in this report reveals that close to two-thirds of respondents in the UK felt safer using their mobile phones when compared to physical wallets. Mobile payment apps are also gaining popularity in B2C e-Commerce, in the Netherlands and Norway, among other countries.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amazon Pay
  • American Express
  • Argos Store Card
  • Clearpay
  • Klarna
  • Laybuy
  • Legal & General
  • Maestro
  • MasterCard
  • Payl8r
  • Paypal
  • PayPoint
  • Revolut
  • Scottish Widows
  • Similar
  • Zip
  • Zlich
  • Openpay