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Ready to Drink Cocktails Market Size, Share & Trends Analysis Report by Type (Wine, Spirit, Malt-based), Packaging (Cans, Bottles), Distribution Channel, Region, and Segment Forecasts, 2021-2028

  • ID: 5351644
  • Report
  • June 2021
  • Region: Global
  • 90 pages
  • Grand View Research
The global ready to drink cocktails market size is expected to reach USD 1775.1 million by 2028, registering a CAGR of 12% over the forecast period. The growing demand for flavored drinks with low alcohol content due to rising health concerns and increasing consumer inclination toward Ready-To-Eat (RTE) and RTD products, owing to their busy lifestyles and hectic work schedules, is driving the market growth. In terms of type, the spirit-based segment led the market in 2020 and is anticipated to maintain its dominance during the forecast period. Spirit-based drinks have high demand owing to their low alcohol content and the availability of various flavors. The growing demand for low content alcohol-based flavored drinks due to the rising health concerns is anticipated to drive the segment over the forecast period.



The bottle packaging segment accounted for the largest share in 2020. Aluminum shortage in countries has led to the introduction of RTD cocktails in glass bottles, which became popular worldwide over a period of time. Furthermore, increased awareness regarding water and land pollution has prompted the majority of players to launch their products in glass bottles. The supermarkets/hypermarkets distribution channel segment accounted for the largest revenue share in 2020. Supermarkets are well-established distribution channels for manufacturers of RTD cocktails and play a key role in the market since they have a wide consumer reach. The improving scenario of the retail industry is expected to boost the segment growth over the forecast period. The market is fragmented with the presence of a large number of global and regional players.

Ready To Drink Cocktails Market Report Highlights

  • Asia Pacific is expected to register the fastest CAGR during the forecast years
  • The low alcohol level and lower price of RTE cocktail drinks as compared to cocktails served at bars make them an ideal choice for young consumers in the Asia Pacific region
  • The cans packaging segment is expected to register the fastest CAGR from 2021 to 2028
  • The segment growth is credited to the rising consumer demand for convenience and ease-to-carry packaging
  • North America led the global market in 2020 due to the high demand for drinks with low alcohol content
  • An increased number of breweries and distilleries in the U.S. and Canada are incorporating RTD alternatives, which will drive the regional market growth over the forecast years
Note: Product cover images may vary from those shown
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.4. Information Analysis
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Type Outlook
2.3. Packaging Outlook
2.4. Distribution Channel Outlook
2.5. Competitive Insights

Chapter 3. Ready To Drink Cocktails Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the Ready To Drink Cocktails Market
3.4. Industry Value Chain Analysis
3.5. Market Dynamics
3.6. Business Environment Analysis
3.7. Roadmap of Ready To Drink Cocktails Market
3.8. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations

Chapter 5. Ready To Drink Cocktails Market: Type Analysis & Estimates
5.1. Type Analysis & Market Share, 2020 & 2028
5.2. Malt-based
5.3. Spirits-based
5.4. Wine-based

Chapter 6. Ready To Drink Cocktails Market: Packaging Estimates & Trend Analysis
6.1. Packaging Movement Analysis & Market Share, 2020 & 2028
6.2. Bottles
6.3. Cans

Chapter 7. Ready To Drink Cocktails Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Movement Analysis & Market Share, 2020 & 2028
7.2. Hypermarkets/Supermarkets
7.3. Online
7.4. Liquor Stores

Chapter 8. Ready To Drink Cocktails Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2020 & 2028
8.2. North America
8.3. Europe
8.4. Asia Pacific
8.5. Central & South America
8.6. Middle East & Africa

Chapter 9. Competitive Analysis
9.1. Key global players, recent developments & their impact on the industry
9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
9.3. Vendor Landscape

Chapter 10. Company Profiles
10.1. Diageo plc
10.2. Bacardi Limited
10.3. Brown-Forman
10.4. Pernod Ricard
10.5. Asahi Group Holdings, Ltd.
10.6. Halewood Wines & Spirits
10.7. SHANGHAI BACCHUS LIQUOR CO., LTD.
10.8. Suntory Holdings Limited
10.9. Manchester Drinks Company Ltd.
10.10. Anheuser-Busch InBev

List of Tables
1. Ready to drink cocktails market - Driving factor market analysis
2. Ready to drink cocktails market - Restraint factor market analysis
3. Malt-based ready to drink cocktails market estimates and forecast, 2016-2028 (USD Million)
4. Spirit-based ready to drink cocktails market estimates and forecast, 2016-2028 (USD Million)
5. Wine-based ready to drink cocktails market estimates and forecast, 2016-2028 (USD Million)
6. Ready to drink cocktails market estimates and forecast, in bottles, 2016-2028 (USD Million)
7. Ready to drink cocktails market estimates and forecast, in cans, 2016-2028 (USD Million)
8. Ready to drink cocktails market estimates and forecast, through supermarkets & hypermarkets, 2016-2028 (USD Million)
9. Ready to drink cocktails market estimates and forecast, through online channel, 2016-2028 (USD Million)
10. Ready to drink cocktails market estimates and forecast, through liquor stores, 2016-2028 (USD Million)
11. North America ready to drink cocktails market estimates and forecast, 2016-2028 (USD Million)
12. North America ready to drink cocktails market estimates and forecast, by type, 2016-2028 (USD Million)
13. North America ready to drink cocktails market estimates and forecast, by packaging, 2016-2028 (USD Million)
14. North America ready to drink cocktails market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
15. The U.S. ready to drink cocktails market estimates and forecast, 2016-2028 (USD Million)
16. The U.S. ready to drink cocktails market estimates and forecast, by type, 2016-2028 (USD Million)
17. The U.S. ready to drink cocktails market estimates and forecast, by packaging, 2016-2028 (USD Million)
18. The U.S. ready to drink cocktails market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
19. Europe ready to drink cocktails market estimates and forecast, 2016-2028 (USD Million)
20. Europe ready to drink cocktails market estimates and forecast, by type, 2016-2028 (USD Million)
21. Europe ready to drink cocktails market estimates and forecast, by packaging, 2016-2028 (USD Million)
22. Europe ready to drink cocktails market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
23. The U.K. ready to drink cocktails market estimates and forecast, 2016-2028 (USD Million)
24. The U.K. ready to drink cocktails market estimates and forecast, by type, 2016-2028 (USD Million)
25. The U.K. ready to drink cocktails market estimates and forecast, by packaging, 2016-2028 (USD Million)
26. The U.K. ready to drink cocktails market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
27. Germany ready to drink cocktails market estimates and forecast, 2016-2028 (USD Million)
28. Germany ready to drink cocktails market estimates and forecast, by type, 2016-2028 (USD Million)
29. Germany ready to drink cocktails market estimates and forecast, by packaging, 2016-2028 (USD Million)
30. Germany ready to drink cocktails market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
31. France ready to drink cocktails market estimates and forecast, 2016-2028 (USD Million)
32. France ready to drink cocktails market estimates and forecast, by type, 2016-2028 (USD Million)
33. France ready to drink cocktails market estimates and forecast, by packaging, 2016-2028 (USD Million)
34. France ready to drink cocktails market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
35. Asia Pacific ready to drink cocktails market estimates and forecast, 2016-2028 (USD Million)
36. Asia Pacific ready to drink cocktails market estimates and forecast, by type, 2016-2028 (USD Million)
37. Asia Pacific ready to drink cocktails market estimates and forecast, by packaging, 2016-2028 (USD Million)
38. Asia Pacific ready to drink cocktails market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
39. China ready to drink cocktails market estimates and forecast, 2016-2028 (USD Million)
40. China ready to drink cocktails market estimates and forecast, by type, 2016-2028 (USD Million)
41. China ready to drink cocktails market estimates and forecast, by packaging, 2016-2028 (USD Million)
42. China ready to drink cocktails market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
43. Japan ready to drink cocktails market estimates and forecast, 2016-2028 (USD Million)
44. Japan ready to drink cocktails market estimates and forecast, by type, 2016-2028 (USD Million)
45. Japan ready to drink cocktails market estimates and forecast, by packaging, 2016-2028 (USD Million)
46. Japan ready to drink cocktails market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
47. Australia ready to drink cocktails market estimates and forecast, 2016-2028 (USD Million)
48. Australia ready to drink cocktails market estimates and forecast, by type, 2016-2028 (USD Million)
49. Australia ready to drink cocktails market estimates and forecast, by packaging, 2016-2028 (USD Million)
50. Australia ready to drink cocktails market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
51. Central & South America ready to drink cocktails market estimates and forecast, 2016-2028 (USD Million)
52. Central & South America ready to drink cocktails market estimates and forecast, by type, 2016-2028 (USD Million)
53. Central & South America ready to drink cocktails market estimates and forecast, by packaging, 2016-2028 (USD Million)
54. Central & South America ready to drink cocktails market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
55. Brazil ready to drink cocktails market estimates and forecast, 2016-2028 (USD Million)
56. Brazil ready to drink cocktails market estimates and forecast, by type, 2016-2028 (USD Million)
57. Brazil ready to drink cocktails market estimates and forecast, by packaging, 2016-2028 (USD Million)
58. Brazil ready to drink cocktails market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
59. Middle East & Africa ready to drink cocktails market estimates and forecast, 2016-2028 (USD Million)
60. Middle East & Africa ready to drink cocktails market estimates and forecast, by type, 2016-2028 (USD Million)
61. Middle East & Africa ready to drink cocktails market estimates and forecast, by packaging, 2016-2028 (USD Million)
62. Middle East & Africa ready to drink cocktails market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
63. South Africa ready to drink cocktails market estimates and forecast, 2016-2028 (USD Million)
64. South Africa ready to drink cocktails market estimates and forecast, by type, 2016-2028 (USD Million)
65. South Africa ready to drink cocktails market estimates and forecast, by packaging, 2016-2028 (USD Million)
66. South Africa ready to drink cocktails market estimates and forecast, by distribution channel, 2016-2028 (USD Million)
67. Company Categorization

List of Figures
1. Ready to drink cocktails market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Ready to drink cocktails market - Product growth
7. Ready to drink cocktails market - Value chain analysis
8. Ready to drink cocktails market - Retail chain analysis
9. Roadmap of ready to drink cocktails market
10. Factors affecting consumer buying decision in the ready to drink cocktails market
11. Ready to drink cocktails market: Type share (%) analysis, 2019 & 2027
12. Ready to drink cocktails market: Packaging share (%) analysis, 2019 & 2027
13. Ready to drink cocktails market: Distribution channel share (%) analysis, 2019 & 2027
14. Ready to drink cocktails market: Region share (%) analysis, 2019 & 2027
15. Ready to drink cocktails market: Company market share, 2019
Note: Product cover images may vary from those shown
  • Diageo plc
  • Bacardi Limited
  • Brown-Forman
  • Pernod Ricard
  • Asahi Group Holdings, Ltd.
  • Halewood Wines & Spirits
  • SHANGHAI BACCHUS LIQUOR CO., LTD.
  • Suntory Holdings Limited
  • Manchester Drinks Company Ltd.
  • Anheuser-Busch InBev
Note: Product cover images may vary from those shown

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